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  • 1.  
  • 2. Information throughout this presentation is taken from Google Hacks by Tara Calishain & Rael Dornfest Hacks, Tricks, and Secrets
  • 3. Google basics
    • Google not case sensitive
    • Limit: 10 keywords per search. By default, searches for all keywords
    • Use quotation marks to group words into a phrase
      • “ Green Bay” finds that phrase, but not just the words “green” and “bay”
    • Use Google Archive to retrieve obsolete pages.
  • 4. Use cache to find dead pages When you get the dreaded “404” message, try clicking on Google’s “Cached” link to get the page as it appeared when Google indexed it. You should also click on the main site. Perhaps the full link isn’t directly accessible (cgi form, etc.)
  • 5. Google’s cached page
  • 6. More Google basics
    • doesn’t support “stemming” (e.g., (music* to find “musical,” “musician,” etc.)
    • can use whole-word wildcards
      • “ three * mice” finds pages containing “three blind mice,” “three white mice,” “three disease-carrying mice,” etc.
    • ignores common “stop words”
      • Ex.: “I,” “the,” “of”
      • To force search for stop word, precede by a plus sign: +the
  • 7. Boolean logic in Google
    • By default, searches for all keywords (“and”)
      • Ex: snowblower Honda “Green Bay”
      • insert “or” to search for either word
      • snowblower (snowmobile or “Green Bay”) looks for snowblower and either snowmobile or “Green Bay”
      • pipe character ( | ) instead of “or”
      • parentheses apply nested logic (see ex. above)
    • Use minus sign to exclude a word from search
      • snowblower snowmobile – “Green Bay” not the phrase “Green Bay”
  • 8. Special syntaxes
    • “ intitle:” only the titles of pages
    • “ inurl:” only the URL of the pages
    • “ intext:” ignores title and URL
    • “ site:” site or top-level domain
      • only the Library of Congress
      • site:edu only sites in the edu domain
    • “ filetype:” only for chosen file type
      • :pdf for Acrobat
      • :ppt for PowerPoint, etc.
  • 9. A strange syntax
    • “ daterange:”: a range of dates
      • dates refer to when Google indexed the pages.
      • dates are julian, not gregorian (i.e., counting forward from January 1, 4713 B . C .).
    • Daterange: undocumented feature
      • Google prefers range of dates using the “advanced search” feature.
      • Limited to past 3, 6, or 12 months only.
  • 10. Speaking of “Advanced Search” page…
  • 11. Some cool Google tools
    • Evaluate mathematical expressions -- type equation into Google search field
      • Ex.: "5+(3*29)"
    • Make conversions -- type into Google search field
      • Ex.: "half a cup in teaspoons”; “pounds in dollars”
    • Use Google to search by number
      • tracking numbers
      • patent numbers
      • area codes
      • vehicle ID numbers
    • Instant street maps -- enter address in search field
      • Ex.: 1673 Main St Warren VT
    • More stuff at
    • These tips courtesy of
  • 12. Two more tips
    • Out of site : Sometimes you may want to filter out unwanted sites.
      • Ex.: If you want to find encyclopedias of cars, but don’t want to buy one, filter out
        • cars intitle:”encyclopedia of” – –inurl:book
  • 13. FYI…
    • To find out what an acronym means, searching for acronym gets too many hits.
      • Ex: “XML” try XML stands +for or What is XML? or XML +is short +for or XML FAQ”
  • 14. A “phony” special syntax
    • “ phonebook” finds numbers with as little as the last name and state
      • phonebook:smith ca
    • “ rphonebook” searches residential listings only
    • “ bphonebook” searches business listings only
      • searching entire phonebook: ≤5 results
      • up to 30 hits each from specialized phonebooks
  • 15. A potential spy tool
    • Phonebook also functions in reverse
      • Ex.: phonebook:(707) 255-7390
    • more reliable reverse phonebook than Google’s
  • 16. Mixing syntaxes
    • Google allows multiple syntaxes
      • Ex.: intext:agriculture finds “agriculture” only in text on UCLA’s site.
      • Ex.: intitle:“World Trade Center” daterange:2452163-2452166 finds titles of pages referring to WTC only in the 3 days following 9/11/01.
      • another good mix: title and url.
        • Ex.: intitle:biology inurl:help over 100 pages offering assistance in biology.
  • 17. Repetition Matters
    • little-known trick: using same keyword multiple times affects results.
      • for internet , the first result is “Microsoft.” internet internet yields Yahoo first.
      • Try searching for clothes , then clothes clothes , then clothes clothes clothes .
  • 18. We mean business
    • Use stocks: symbol to get stock quotes.
      • Ex.: stocks:appl
    • Try combining the company/product, symbol, and CEO’s name to get a wealth of info.
      • Ex.: “tootsie roll” TR “Melvin Gordon” for info about Tootsie Roll company.
  • 19. We mean business
    • For press releases on a company, try “ company announced,” “ company reported,” etc.
    • For financial info: company “quarterly report” , company sec , company “p/e ratio” , etc.
    • To locate a company, try company parking airport location .
  • 20. Specialized Google Areas
    • Most people ignore the powerful services “Images,” “Groups,” “News,” “Froogle,” and much “more.”
    • Choosing “I’m Feeling Lucky” instead of “Google Search” (or hitting return) takes you directly to first site on list.
  • 21.
    • Google Images stores library of at least a billion JPEG images.
      • Enter keyword or phrase.
      • Click on thumbnail to get full-size image, then copy it.
      • You must respect copyrights.
  • 22.
    • Internet Usenet discussion groups pre-date the web. Nearly any area of interest has at least one Usenet group.
    • Google Groups is a convenient way to find, connect to, and post material to groups.
  • 23.
    • Google News checks 4,000 sources of news; updates material hourly.
      • Unlike other search engines, Google News clusters similar headlines for your convenience.
      • try it to see whether it works well for you.
  • 24.
    • Froogle is shopping service for online dealers. In beta since 2002.
    • Even “regular” Google is a shopping service.
    • Why Google is worth billions: they charge advertisers to be included in unobtrusive boxes to right of hits.
  • 25. Get this screen by clicking “more” on home page. “ Google Labs ” is a constantly evolving set of services.
  • 26. Happy (and skillful ) hunting!