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<ul><li>Headlines 2008 </li></ul>Lehman Brothers collapse sends shockwave round world Credit lockdown puts companies in cr...
<ul><li>Headlines 2009 </li></ul>Report: Obama Decides Bankruptcy Best for GM, Chrysler Chrysler files for bankruptcy prot...
U.S. Automotive Industry Economic Impact  <ul><li>$576 billion in retail sales in 2008 </li></ul><ul><li>More than 14% of ...
Number of Franchised  New-Car Dealerships (Reduction from 50,000 in 1950) Source: NADA Industry Analysis Recession 1990-92...
13.2 Million Light Vehicles sold in 2008 (Truck/SUV accounted for 48% of Sales) Forecast for 2009 is 10.1-10.4 million Sou...
CUV’s and Small Cars Sell Down during Clunker Program Source: Ward’s Automotive 6
Sales of Hybrids were  315,688 in 2008 Source:  R.L. Polk, Ward’s Automotive 7
Total Dealership Advertising Expenditures Source: NADA Industry Analysis 8
Dealership Advertising Expenditures  Per New Light Vehicle Sold Source: NADA Industry Analysis 9
Television 16.6% Direct mail 10.2% Newspaper 52% Newspaper 23.2% Other 15.1% Other 16.6% 1998 2008 Advertising Expenditure...
Percentage Internet Advertising as a percentage of Total Advertising Expenditures Source: NADA Industry Analysis 11
National “Buy Now”  PSA campaign <ul><li>Most extensive public advertising campaign in NADA history </li></ul><ul><li>Extr...
U.S. Auto Industry 2009 <ul><li>Industry has declined to 10.1-10.4 million units, but outlook is better for 2010: 12 milli...
Advertising Outlook,  2009 and Beyond <ul><li>Expect advertising spending to increase with new-vehicle sales in 2010.  </l...
“ Cash for Clunkers” <ul><li>Top Sold: </li></ul><ul><ul><li>Toyota Corolla </li></ul></ul><ul><ul><li>Honda Civic </li></...
Clunkers Impact in August: August vs. Year-to-Date Share Share of U.S. New Light Vehicle Market  Source: Ward’s Automotive...
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  • Transcript of "Headlines 2008 Lehman Brothers collapse sends shockwave round ..."

    1. 2. <ul><li>Headlines 2008 </li></ul>Lehman Brothers collapse sends shockwave round world Credit lockdown puts companies in crisis mode Auto Execs Fly Corporate Jets to D.C., Tin Cups in Hand Economic Signs Point to Longer, Deeper Recession Aid in Hand, Clock Ticks for Detroit; With $17.4 Billion, a Mandate: Restructure by March or Go Bankrupt 1
    2. 3. <ul><li>Headlines 2009 </li></ul>Report: Obama Decides Bankruptcy Best for GM, Chrysler Chrysler files for bankruptcy protection, will partner with Fiat GM files bankruptcy; US to get 60% share Cash-for-clunkers bill passes, offers up to $4,500 for a new car 2
    3. 4. U.S. Automotive Industry Economic Impact <ul><li>$576 billion in retail sales in 2008 </li></ul><ul><li>More than 14% of total retail sales are generated at new-vehicle dealerships </li></ul><ul><li>18,943 new-vehicle dealerships in U.S. </li></ul><ul><li>Over 1 million jobs at new-vehicle dealerships </li></ul>3
    4. 5. Number of Franchised New-Car Dealerships (Reduction from 50,000 in 1950) Source: NADA Industry Analysis Recession 1990-92 Recession 2007 Recession 1980-82 Recession 2001 4
    5. 6. 13.2 Million Light Vehicles sold in 2008 (Truck/SUV accounted for 48% of Sales) Forecast for 2009 is 10.1-10.4 million Source: NADA Industry Analysis 15.1 15.1 16.9 15.5 17.1 17.4 16.6 16.8 16.9 16.8 16.1 16.5 13.2 5
    6. 7. CUV’s and Small Cars Sell Down during Clunker Program Source: Ward’s Automotive 6
    7. 8. Sales of Hybrids were 315,688 in 2008 Source: R.L. Polk, Ward’s Automotive 7
    8. 9. Total Dealership Advertising Expenditures Source: NADA Industry Analysis 8
    9. 10. Dealership Advertising Expenditures Per New Light Vehicle Sold Source: NADA Industry Analysis 9
    10. 11. Television 16.6% Direct mail 10.2% Newspaper 52% Newspaper 23.2% Other 15.1% Other 16.6% 1998 2008 Advertising Expenditures at New Car Franchised Dealers Radio 15.3% Television 18.8% Radio 15.2% Internet 17.2% Source: NADA Industry Analysis 10
    11. 12. Percentage Internet Advertising as a percentage of Total Advertising Expenditures Source: NADA Industry Analysis 11
    12. 13. National “Buy Now” PSA campaign <ul><li>Most extensive public advertising campaign in NADA history </li></ul><ul><li>Extraordinary support from media </li></ul><ul><li>Ads are running: </li></ul><ul><ul><li>In nearly 350 markets </li></ul></ul><ul><ul><li>On 343 TV stations or cable systems </li></ul></ul><ul><ul><li>On 189 radio stations or groups </li></ul></ul><ul><ul><li>In 172 newspapers or publishing groups </li></ul></ul>12
    13. 14. U.S. Auto Industry 2009 <ul><li>Industry has declined to 10.1-10.4 million units, but outlook is better for 2010: 12 million units </li></ul><ul><li>Dealer network continues to downsize as GM, Chrysler restructure </li></ul><ul><li>“ Cash for clunkers:” 700,000 vehicles sold </li></ul>13
    14. 15. Advertising Outlook, 2009 and Beyond <ul><li>Expect advertising spending to increase with new-vehicle sales in 2010. </li></ul><ul><li>Expect even higher rates of ad spending by 2012, lifted by new-vehicle sales reaching 15 million units for total advertising spending of well over $7 billion. </li></ul><ul><li>Larger dealerships use more TV, and industry consolidation will drive relatively higher TV use. </li></ul><ul><li>2009 advertising spending has dropped 19.5 percent as of mid-year (June), but ad spending during Clunkers period will reduce this rate of decline slightly. </li></ul>14
    15. 16. “ Cash for Clunkers” <ul><li>Top Sold: </li></ul><ul><ul><li>Toyota Corolla </li></ul></ul><ul><ul><li>Honda Civic </li></ul></ul><ul><ul><li>Toyota Camry </li></ul></ul><ul><ul><li>Ford Focus </li></ul></ul><ul><ul><li>Hyundai Elantra </li></ul></ul><ul><li>Top Traded: </li></ul><ul><ul><li>Ford Explorer 4WD </li></ul></ul><ul><ul><li>Ford F-150 Pickup </li></ul></ul><ul><ul><li>Jeep Grand Cherokee </li></ul></ul><ul><ul><li>Ford Explorer 2WD </li></ul></ul><ul><ul><li>Dodge Caravan </li></ul></ul>Source: Department of Transportation 15
    16. 17. Clunkers Impact in August: August vs. Year-to-Date Share Share of U.S. New Light Vehicle Market Source: Ward’s Automotive 16
    17. 18. 17
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