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    • SEAMEO RETRAC 12 th Governing Board Meeting and International Conference Nha Trang, August 09 -14, 2009 Branding Asian University for Global Higher Education -A Case of Waseda Kazuo Kuroda Professor of International Education Graduate School of Asia-Pacific Studies, Waseda University
    • Outline of Presentation
      • What’s Waseda University?
      • Waseda’s Global Network
      • Global and Asian Strategy for Branding Waseda for the World
      • Global and Asian Strategy for Branding Japanese Higher Education for the World
    • 1. What’s Waseda University?
    • Waseda University: General Information
      •   Founded in 1882
      • One of the most prestigious
      •    universities in Japan
      • Nurtured many leaders of
      • many fields in Japan
      • Appropriate case for
      • “ branding” university
      • as good and bad examples
      • Academic Organizations
        • 13 Undergraduate Schools
        • 17 Graduate Schools and 5
        • Professional Schools
        • 2 High Schools
        • 3 Affiliate High Schools
        • 2 Schools of Arts and Architecture
      • Extensive Alumni Network
        • Over 490,000 alumni around the world
        • Excellent entrepreneurs creating prestigious firms such as Sony, Casio, etc.
        • CEOs of first-class companies such as Fujitsu, Honda, Nintendo, Samsung, etc.
      Current Situation of Waseda University
    • Waseda Graduates who became Primer Shigenobu OKUMA 1898- and 1914- Toshiki KAIFU 1989-1991 Keizo OBUCHI 1998-2000 Yoshiro MORI 2000-2001 Tanzan ISHIBASHI 1956-1957 Noboru TAKESHITA 1987-1989 Yasuo FUKUDA 2007-2008
      • School of Political Science and Economics
      • School of Law
      • School of Media, Culture and Society
      • School of Humanities and Social Sciences
      • School of Education
      • School of Commerce
      • School of Fundamental Science and Engineering
      • School of Creative Science and Engineering
      • School of Advanced Science and Engineering
      • School of Social Sciences
      • School of Human Sciences
      • School of Sport Sciences
      • School of International Liberal Studies
      13 Undergraduate Schools
      • Graduate School of Political Science
      • Graduate School of Economics
      • Graduate School of Law
      • Graduate School of Letters, Arts and Sciences
      • Graduate School of Commerce
      • Graduate School of Fundamental Science and Engineering
      • Graduate School of Creative Science and Engineering
      • Graduate School of Advanced Science and Engineering
      • Graduate School of Education
      • Graduate School of Human Sciences
      • Graduate School of Social Sciences
      • Graduate School of Asia-Pacific Studies
      • Graduate School of Global Information and Telecommunication Studies
      • Graduate School of Japanese Applied Linguistics
      • Graduate School of Information, Production and Systems
      • Graduate School of Sport Sciences
      • Graduate School of Teacher Education
      17 Graduate Schools
      • The Okuma School of Public Management
      • Waseda Law School
      • Graduate School of Finance
      • Graduate School of Accounting
      • Waseda Business School MBA Programs, Graduate School of Commerce
      5 Professional Schools
      • 21st Century COE (Center Of Excellence) Program and Global COE Program at Waseda University
        • Holostic Research and Education Center for Physics of Self-organization Systems (21)
        • The Innovative research on symbiosis technologies for human and robots in the elderly dominated society (21)
        • Constructing Open Political Economic Systems (21)
        • Creating New Legal System for Corporation and Society (21)
        • Global COE for Practical Chemical Wisdom (G)
        • International Research and Education Center for Ambient Soc (G)
        • International Institute for Education and Research in Theater and Film Arts (G)
        • Global Institute for Asian Regional Integration (G)
      Excellent Programs
    • 2. Waseda’s Global Network
    • Agreements with Overseas Institutions Global Network of Waseda As of August, 2007 Type of Agreement Number of Agreements Number of Institutions Number of Countries University-to-University Agreements 311 382 74 Other Exchange Agreements / Contracts 162 163 26 Total 473 539 75
    • As of June, 2007 Student Exchange (Incoming) International Students at Waseda (Region of Origin) Region No of Countries No of Students % Asia 22 1,984 81.5% Europe 36 203 8.3% North America 2 156 6.4% Central-South America 11 36 1.5% Oceania 4 33 1.4% Middle East, Africa 14 23 0.9% Total 89 2,435 100%
    • As of October, 2006 Student Exchange (Outgoing) International Students from Waseda (Region of Destination) Region Number of Countries Number of Students % North America 2 472 49.7% Europe 22 297 31.3% Asia 8 108 11.4% Oceania 4 62 6.6% Middle East & Africa 5 5 0.5% Central & South America 3 5 0.5% TOTAL 44 949 100%
    • Overseas Bases of Waseda University Waseda Education (Thailand) Peking-Waseda Joint Center for Instruction and Research (China) Waseda Oregon Office ( Portland, U.S.A. ) KU Liaison Office (Korea) Waseda Shibuya Senior High School (Singapore) Waseda-Olympus Bioscience Research Institute (Singapore) NTU-Waseda Double MBA Program (Singapore) Waseda University Singapore Branch Office (Singapore) Fudan-Waseda Education & Research Institute (China) Europe Center ( Bonn, Germany ) Paris Office ( France )
        • Peking University (China)
        • Fudan University (China)
        • Korea University (Korea)
        • National Taiwan University (Taiwan)
        • National University of Singapore (Singapore)
        • Vietnam National University (Vietnam)
        • Australian National University (Australia)
        • Science Po (France)
        • Columbia University (U.S.A.)
        • University of California (U.S.A)
      Some Major Partner Universities
      • Double-degree Programs with Partner Universities
        • Joint doctoral program with Peking University (2002-)
        • Double-degree programs with Peking University and Fudan University at undergraduate level (2005-)
        • Double MBA program with Nanyang Technological University, Singapore (2006-)
        • Double-degree program with National Taiwan University and National University of Singapore at undergraduate level (2007-)
        • Double-degree program with Columbia University at Ph.D. level (2008-)
        • Double-degree program with National Taiwan University at MA level (2008-)
      Joint Academic Programs with Overseas Institutions – Double-degree Programs
    • School of International Liberal Studies ( SILS)
      • Emphasis on Liberal Arts Education
      • Nurturing a Global Perspective and Vision
        • /Using English and Japanese as Common Languages for Learning
      • One-year Study Abroad Requirement
      • Helping Waseda become a World-class University
      • First Graduate School which offered Courses in English
      • Many International Students from Asian Countries
      • Driving Engine for “Asianization” of Education in Waseda
      Graduate School of Asia-Pacific Studies
    • Asia Cyber College by Digital Campus Consortium
    • Participation in International Consortium
    • 3. Global and Asian Strategy for Branding Waseda for the World
    • Development of International Education
      • 1905 Accepted Chinese Students from Qing Dynasty
      • 1920s 25% of All Students were International Students
      • International Division ( Bekka) Opened, Accepted 100
      • Students from U.S. Annually
      • 1990s Drastic Increase of International Agreements
      • Graduate Schools with English Courses Opened (GSAPS,
      • GITS, IPS, WBS)
      • 2001 School of International Liberal Studies (SILS) Opened
      • 2005 Double-degree Programs Started
    • 1,094 1,153 1,313 1,502 1,593 1,779 2,076 2,368 2,435 Number of Student Exchange (Incoming)
    • Number of Student Exchange (Outgoing)
    • International Office Planning Global Strategy Management of Overseas Office Management of Global Network Schools, Graduate Schools Academic Affairs Division International Affairs Division Development of Exchange Programs Education for International Students Student Exchange Office Center for International Education Administrative Logistics for Global Strategy Executive Board
      • Attracting Excellent International Students
      • / Scholarship, Development of Programs, International Network, ….
      • Routinizing Multi-cultural Experiences
      • / Foreign Language Education, International Community Center,
      • Educating Excellent Young Scholars
      • / Promotion of Pioneering Research, Global COE Programs, …
      • Networking with Global Top Universities
      • / “Global College” Scheme, Participation in International Consortium, ..
      Four Pillars of Global Strategy
      • Domestic Reasons
      • / Shrinking Domestic Market
      • / Competition-oriented Governmental Policy
      • - Global COE and Global 30, etc.
      • Non-domestic Reasons
      • / Global Competition in Education Industry
      • / Rising Asian Economies
      • / Prospect for Asian Regional Integration
      Drives for Global Strategy
      • Rediscovery and Re-establishment of
      • “ Asian Dimension” of Waseda as its Global Strategy
      • / “Bridging Ideas between East and West”: Waseda University’s Mission
      • / Found Waseda as Asian Brand with Strong Alumni Network
      • / Establishment of Graduate School of Asia-Pacific Studies to Nurture Asian leaders
      • / Establishment of Organization for Asian Studies and Recruitment of Asian Study Specialists to Strengthen Asian Study at Waseda
      • / Making alliances of Asian Leading Universities
      • ⇒ Two-step Strategy: Asian to Global
      Uniqueness of Waseda’s Global Strategy
      • “ Global College” Scheme: Selected Program by MEXT’s “ College Education Programs for Internationalization of Japanese Universities” (2007-)
      Image of Networking with Global Universities Global College Proof of completion Fulfillment of requirements by participant university student Conferment of 2 nd major from the Global College                               Waseda University       Columbia University      Yale University       National University of Singapore              Future       Peking University       Fudan University       Korea University
    • 4. Global and Asian Strategy for Branding Japanese Higher Education for the World
    • Trends in Number of International Students in Japan http://www.jasso.go.jp/stati stics/intl_student/data07_e.html
    • Number of International Students by Nationality http://www.jasso.go.jp/statistics/intl_student/data07_e.html (in 2007) Country/region Number of students % of total Country/region Number of students % of total China 71,277 (74,292) 60.2% (63.0) Germany 449 (393) 0.4% (0.3) Republic of  Korea 17,274 (15,974) 14.6% (13.5) United Kingdom 370 (333) 0.3% (0.3) Taiwan 4,686 (4,211) 4.0% (3.6) Russia 337 (334) 0.3% (0.3) Vietnam 2,582 (2,119) 2.2% (1.8) Australia 330 (354) 0.3% (0.3) Malaysia 2,146 (2,156) 1.8% (1.8) Brazil 316 (342) 0.3% (0.3) Thailand 2,090 (1,734) 1.8% (1.5) Canada 307 (286) 0.3% (0.2) U.S.A. 1,805 (1,790) 1.5% (1.5) Cambodia 283 (278) 0.2% (0.2) Indonesia 1,596 (1,553) 1.3% (1.3) Egypt 283 (251) 0.2% (0.2) Bangladesh 1,508 (1,456) 1.3% (1.2) Laos 264 (266) 0.2% (0.2) Nepal 1,309 (998) 1.1% (0.8) Iran 229 (236) 0.2% (0.2) Sri Lanka 1,181 (1,143) 1.0% (1.0) Turkey 169 (171) 0.1% (0.1) Mongolia 1,110 (1,006) 0.9% (0.9) Uzbekistan 167 (139) 0.1% (0.1) Myanmar 849 (736) 0.7% (0.6) Saudi Arabia 159 (23) 0.1% (0.02) Philippines 538 (542) 0.5% (0.5) Sweden 145 (137) 0.1% (0.1) India 480 (525) 0.4% (0.4) Others 3,788 (3,732) 3.2% (3.2) France 471 (417) 0.4% (0.4) Total 118,498 (117,927) 100.0% (100.0)
    • Inter-University Agreements http://www.mext.go.jp/b_menu/houdou/19/09/07090416.htm
    • Professorial exchange based on Japanese inter-university agreements (dispatch and acceptance) http://www.mext.go.jp/b_menu/houdou/19/09/07090416.htm
    • Number of International Agreements with Japanese Universities by Countries in Asia Country Number China 2565 S. Korea 1467 Thailand 455 Indonesia 281 Vietnam 199 The Philippines 139 Singapore 82 Malaysia 75 Laos 31 Cambodia 13 Myanmar 11 Brunei 3 ASEAN Total 891
    • Japanese University Branch Offices Abroad by Countries National Universities No. % All Universities No. % 1 China 33 24 China 57 21 2 Thailand 17 12 USA 42 15 3 USA 12 9 Thailand 29 11 4 Indonesia 11 8 S. Korea 19 7 5 Vietnam 8 6 Indonesia 14 5
    • Branding Japanese Higher Education for the Future
      • Japan promotes "Plan for 300,000 Exchange Students“
      • Japan selects and promotes “Global 30” leading universities
      • Under the Japan-East Asia Network of Exchange for Students and Youths Programme (or the JENESYS Programme), Japan invites 6,000 youths to Japan every year from all across Asia.
      • Proposals of Asian Version of ERUSMUS Programme
      • -> Japan as a whole is trying to promote and brand Japanese higher education to the world through linking more with Asia.
    • Waseda Bear 125 th Anniversary Mascot Character Thank You!