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  1. 1. Michael Lanz VP Western Sales Nielsen//NetRatings Insight Presentation
  2. 2. The Giants are Waking: some good news from the online front Michael Lanz, Vice President, Western Region Sales iMedia Brand Summit, Santa Ana Pueblo, New Mexico September 22, 2003
  3. 3. Last year, the Internet was in the tank… Total Growth: 2.3% Source: DoubleClick, NMR Monitor+ and Nielsen//NetRatings, December 2002 1st H 2001 to 1 st H 2002 Positive Growth Negative Growth
  4. 4. But the larger spenders were still shying away from online (absolute increase in online share, Q1-2001 to Q1 2002) Source: DoubleClick, NMR Monitor+ and Nielsen//NetRatings, December 2002
  5. 5. This year: Internet growth returns… Recent Ad Growth per Media Type Q1-2002 vs. Q1-2003 Source: IAB, NMR Monitor+, and Nielsen//NetRatings
  6. 6. Many leading industries are still lagging in their online spend… (Index of online penetration, Q1-02 to Q1-03): 100 = Industry Average) Source: NMR Monitor+ and Nielsen//NetRatings
  7. 7. The Big Story… look which online shares are increasing (absolute increase in online share, Q1-2002 to Q1-2003) Source: NMR Monitor+ and Nielsen//NetRatings
  8. 8. Small increases in online share translate to meaningful Internet $$ (all $$ in millions) Source: NMR Monitor+ and Nielsen//NetRatings $195 26.9% $916.4 $721.9 TOTAL $2 39.4% $8.1 $5.8 Sport Goods, Toys, Games $5 39.7% $16.5 $11.8 Toiletries & Cosmetics $10 39.3% $35.0 $25.1 Food & Food Products $10 29.1% $44.7 $34.6 Insurance & Real Estate $27 90.5% $56.7 $29.8 Autos, Accessories, Equip $26 59.3% $69.5 $43.6 Drugs & Remedies $15 15.5% $109.6 $94.9 Travel, Hotels, Resorts $100 21.0% $576.3 $476.3 Bus. & Consumer Services $ increase % increase Q1-2003 Q1-2002 Industry
  9. 9. Large advertiser share of Top 25 Online Advertisers has steadily grown Source: Nielsen//NetRatings AdRelevance Telecom, B-B, CPG, and Retail on the Move …
  10. 10. Example: CPGs Getting into the Act (absolute increase in online share, Q1-2002 to Q1-2003) Source: Nielsen//NetRatings AdRelevance
  11. 11. Case Study: Drilling down to advertising on Sports/Recreation Sites (Ad Impressions Index: 2000 = 100) Source: Nielsen//NetRatings AdRelevance
  12. 12. Major auto advertiser share appears to be picking up… (DaimlerChrysler, GM, Ford, Toyota, Honda, Nissan share of total) Source: Nielsen//NetRatings AdRelevance
  13. 13. …as have leading CPG advertisers… (Pepsico, Anheuser-Busch, South African Brewers, Altria, and Coca Cola share of total) Source: Nielsen//NetRatings AdRelevance
  14. 14. …and telco firms are stepping up as well (AT&T Corp., AT&T Wireless, SBC & Nextel share of total) Source: Nielsen//NetRatings AdRelevance
  15. 15. The Sportsline Network: Aug-03 “Leader Board” advertisements Source: Nielsen//NetRatings AdRelevance
  16. 16. Why are these larger advertisers starting to step up? Frequency Reach Internet TV The Average Advertising Campaign <ul><li>Current TV expenditures lead to high levels of reach </li></ul><ul><li>Potential reach gains can still be made </li></ul><ul><li>But require a lot of impressions which translates into high frequency levels </li></ul><ul><li>Conversely Internet expenditures typically are low </li></ul><ul><li>Reach potential of Internet is big </li></ul>Source: Nielsen//NetRatings
  17. 17. Parting thoughts <ul><li>In 2002, a few leading advertisers began to step up in the online space…remember Doritos from last year’s Deer Valley conference </li></ul><ul><li>This year, enough players have joined the fray allowing us to track meaningful movements on an industry-by-industry basis. </li></ul><ul><li>As of Q1, 2003, Financial Services, Telco, Autos and Pharma led the way </li></ul><ul><li>There will be bumps along the way, but the online share of the larger advertisers will continue to increase </li></ul>
  18. 18. Thank you! [email_address] 415-249-6022

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