2009 Digital FactBook


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2009 Digital FactBook

  1. 1. Enter _ 2009 Digital FactBook http://corporate.honda.com/america To navigate this document • Click on the tabs at the top of each interior page to jump to sections within the document, or use the page forward/back arrows • Click on any item in the table of contents to go to that page • Use the up/down or left /right arrow keys on your keyboard • In full screen mode (accessible from the “View” tab on the Adobe toolbar): Left-click to move to the next page, right-click to move to the previous page
  2. 2. 2009 Digital FactBook http://hondanews.com/digitalfactbook — a _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Table of Contents 1 Worldwide Operations 4 North America Manufacturing 6 North America Exports 9 Japan 1.1 Overview 4.1 North American Manufacturing 6.1 Exports of North American- 9.1 Operations Overview 1.4 Worldwide Sales Network Facilities Made Honda Products 9.3 Major Japan Subsidiaries 1.6 Worldwide Production – 2008 4.5 North American Vehicle 9.3 Honda R&D Co., Ltd. Production 7 South America 9.4 Major Japan Manufacturing 4.6 North American Engine and 7.1 Operations Overview 2 North America Facilities Transmission Production 2.1 Operations Overview 7.2 Major South America 4.6 North American Motorcycle Subsidiaries and ATV Production 10 Asia/Oceania 2.3 Major North American Subsidiaries 7.2 Major South America 10.1 Operations Overview Manufacturing Facilities 5 North America R&D/ 10.3 Major Asia/Oceania 7.2 Major South America 3 North America Sales Engineering Subsidiaries R&D Centers 3.1 A History of Honda/Acura 5.1 Honda R&D Americas, Inc. 10.4 Asia/Oceania Manufacturing Vehicle U.S. Introductions Facilities 5.1 Other Test Facilities 8 Europe/Middle East/Africa by Model Year 5.1 Honda Engineering North 8.1 Operations Overview 3.2 Honda Vehicle Sales in the U.S. America, Inc. 11 China 3.3 Acura Vehicle Sales in the U.S. 8.3 Major Europe/Middle East/ 11.1 Operations Overview Africa Subsidiaries 3.4 Passenger Car Sales in the U.S. 11.3 Major China Subsidiaries by Manufacturer 8.4 Europe/Middle East/Africa Manufacturing Facilities 11.3 China Manufacturing Facilities 3.5 Light Truck Sales in the U.S. by Manufacturer 12 Chronology 3.6 Car and Light Truck Sales in the U.S. by Manufacturer 3.7 Honda/Acura Vehicle Sales in Canada 3.7 Vehicle and Motorcycle Sales in Mexico
  3. 3. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.1 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Overview Honda has long viewed itself as a mobility company, focused on creating new Manufacturing Flexibility value for its customers and society through innovations in product design and In the pursuit of its “Green Factory” concept, which aims at more efficient and original technologies developed from the initiative of Honda associates around environment-friendly manufacturing operations for the next generation, Honda the world. continues to innovate its global production facilities to reduce the time and cost required to match its production activity to the changing needs of its customers. Global Sales Through the deployment of its flexible manufacturing system in plants worldwide, Honda has the ability to quickly and efficiently shift production within individual Honda has been expanding its customer base through an ongoing commitment to plants and between plants, both regionally and globally, based on changes in innovation, a new level of outstanding quality for its products and services, and market demand. by efficiently networking together its growing global operations. In 2008, Honda reached a record 24.655 million customers worldwide, up 5.7% from the previous year. Global auto sales rose slightly from 3.767 million to 3.783 million units and Environmental Challenge motorcycle sales rose 12% to 15.126 million units, while sales of Power Products Honda has long been a pioneer in the global auto industry in the development declined 5.7% to 5.746 million units. and application of leading edge environmental technologies that improve fuel efficiency and reduce vehicle emissions — while delivering the fun, performance, 6-Region Global Structure quality and reliability that customers expect. Its historic efforts at developing advanced technologies that address society’s environmental concerns include Speed, flexibility and efficiency are key attributes of Honda’s global organization — the first vehicle to meet U.S. Clean Air Act standards without the use of a catalytic strengths gained from the company’s 6-region global structure, including Japan, converter (Civic CVCC), America’s first gas-electric hybrid car (Insight), and the North America, South America, Europe/Middle East/Africa, Asia/Oceania, and world’s first government-certified hydrogen fuel cell vehicle (FCX). The company China. Based upon Honda’s core philosophy of producing products close to is also advancing alternative energy solutions such as Honda-developed thin-film the customer, the company has major production operations in each of the six solar cells and an experimental Home Energy Station for home-based hydrogen regions. Management based in each region has the autonomy to make decisions reformation and refueling. Beyond the products themselves, Honda is also based on local customer and community needs; but, with a global viewpoint, each working to reduce the environmental impact of its business operations — from region also works in a complementary way — creating a true global network that the facilities that develop Honda products and the factories that manufacture supports the needs of Honda customers worldwide. them, to the distribution and sales of those products and, ultimately, the end-of-life recycling of products. Honda is able to achieve a heightened level of speed and flexibility in meeting customer needs through the efficient exchange of products and components, (continued on next page) and the expertise of Honda associates across its worldwide operations. Return to Table of Contents
  4. 4. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.2 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Honda is working to strengthen its environmental offerings. In early 2009, the Road Safety company introduced a new Honda Insight hybrid car with a focus on affordability Honda has a well-established history of leadership in the development as the key to expanding the market appeal and accessibility of fuel-efficient and application of advanced safety technologies and the real world safety hybrid technology. Further, the company will introduce two additional new hybrid performance of all its products. Now, based on its commitment to offer “Safety vehicles globally within the next several years — a sporty hybrid model based on for Everyone” through technology and innovation, Honda is enhancing safety the CR-Z Concept, first shown in October 2007 at the Tokyo Motor Show, will debut for all road users, including drivers and passengers of small and large vehicles, in early 2010, and a hybrid version of the next-generation subcompact Honda Fit motorcycles and ATV riders, and also for pedestrians. will be introduced later in 2010. Together with the Civic Hybrid and Insight, Honda expects global sales of hybrid models to account for roughly 10% of its global Honda is also a leader in the development of advanced safety research and automobile sales. In February 2009, cumulative sales of Honda hybrid vehicles testing capabilities. In 2000, Honda opened a state-of-the-art indoor vehicle-to- exceeded 300,000 units globally. Also, in March 2009, Honda entered into a joint vehicle crash safety testing facility in Tochigi, Japan. The facility has played a key development agreement with GS Yuasa under the auspices of a new joint-venture role in the development of many crash safety improvements. In 2003, Honda R&D company called Blue Energy Co., Ltd., to pursue the development, manufacturing Americas opened a 78,000-square-foot Advanced Safety Research laboratory at and sales of advanced lithium-ion batteries for hybrid vehicles. Blue Energy Co. its Ohio Center for new vehicle development. The laboratory features one of the began construction on the new Osadano Plant in Fukuchiyama, Kyoto, Japan, world’s most sophisticated high-resolution crash barriers and the world’s first in the spring of 2009 with battery production scheduled to start around the fall pitching crash simulator. of 2010. In its efforts to improve safety for all road users, Honda is expanding the use Honda has also worked to advance viable alternative-fuel vehicles and of features designed to mitigate injuries to pedestrians in a collision with an technologies. In 2002, Honda became the world’s first automaker to market a automobile, including collapsible hood structures and hood hinges, specially fuel cell vehicle certified by the U.S. EPA and the state of California. In 2004, designed front frame construction, and breakaway windshield wiper pivots. Honda introduced an FCX with the breakthrough ability to start and operate in These features are already in use in millions of Honda vehicles worldwide. sub-zero temperatures. And in November 2007, the company introduced the FCX Further, Honda independently developed the POLAR II pedestrian crash test Clarity, a next-generation fuel cell car featuring the more compact, powerful and dummies to lead this research effort. Honda has made POLAR II available fuel-efficient Honda V-Flow fuel cell stack, which facilitated the creation of the to government and other organizations in the U.S., Japan and Europe in the first fuel cell vehicle with a low-floor sedan profile and performance that rivals a cooperative effort to advance pedestrian protection. In 2008, the company gasoline-powered vehicle. Lease sales of the production FCX Clarity to selected introduced its new POLAR III dummy with the aim of reducing lower back and customers in Southern California began in July 2008. upper leg injuries common in vehicle-pedestrian collisions. The environmental challenge does not apply only to automobiles. For two- wheeled vehicles, Honda produces 4-stroke engine motorcycles for all mass- Innovations in Mobility production motorcycles and is advancing new technologies to further reduce Honda is challenging itself to create advanced technologies that enhance human emissions and improve fuel economy, including electronic fuel injection (PGM-FI). mobility and bring new value to the lives of people. This involves extensive R&D Honda was the first company with an entire lineup of high-performance outboard focused not only on improving existing product lines, but also exploring new motors that met the U.S. EPA’s stringent year 2006 exhaust emission standards. areas of mobility. (continued on next page)
  5. 5. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.3 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Honda has independently developed the HondaJet, an advanced light jet with a The Racing Spirit revolutionary design that is setting new standards for performance, quality and Honda’s growth as a company is tied to its early and continuous participation in comfort in the light jet class of aircraft. Honda Aircraft Company began sales the world of automobile and motorcycle racing. For more than fifty years, Honda of HondaJet in October 2006 and is targeting the start of customer deliveries in has honed its technological and competitive skills on racing circuits around the late 2011. Further development, testing and production of the HondaJet will take world. Importantly, racing means not only winning championships on the race place at a new 369,000-square-foot headquarters, R&D, and production facility track, but the training of engineers who will deliver fun and performance to in Greensboro, NC. The company has also formed a joint venture with General vehicles enjoyed by Honda and Acura customers. Electric Co., GE-Honda Aero, Inc., to bring the HF-120 turbofan jet engine to market, with production to take place at a new Honda manufacturing facility In motorcycle racing, Honda power has earned 17 constructor’s titles in the in Burlington, NC. challenging Moto GP World Championship motorcycle series. In auto racing, Honda remains the sole engine supplier to the Indy Car open wheel racing series. Honda engineers created ASIMO (Advanced Step in Innovative MObility) to Further, in 2007, Acura entered the American Le Mans (ALMS) series, marking someday help people in need. More than eight years after its initial introduction, the first factory motorsports program in Acura’s 20-year history. In 2009, Acura ASIMO remains the world’s most advanced humanoid robot, with the ability to expanded its program to include competition in the LMP1 class of ALMS. The run, walk forward and backward, climb stairs, turn smoothly without pausing, ALMS program marks the first complete engine design and development effort and maintain balance. The latest version of ASIMO incorporates a series of by Honda Performance Development (HPD), based in Santa Clarita, Calif. major advancements including the ability to run at speeds of nearly 4 mph, avoid oncoming people’s movements, share tasks with other ASIMOs, and automatically charge its battery. Creating New Value for Customers . . . and Society From the earliest days of the company, the willingness to pursue new dreams for Honda has also developed two prototype walking assist devices intended to the customer has been at the core of the company’s success. Honda expresses support walking or physically demanding activities. The Stride Management this as “The Power of Dreams.” The key is that “power” comes not only from new Assist device features a lightweight, wearable design and is intended to support ideas but from the determination of Honda associates to make these ideas come people with weakened leg muscles but who can still walk on their own. The true for the customer. second device, Body Weight Support Assist, is designed to perform a similar function but may also be helpful in an environment involving more physically By creating new value — and by focusing on local manufacturing and product demanding activities. development, an environmental commitment and advancing safety — Honda hopes to gain recognition throughout the world as a company that society wants to exist. Return to Table of Contents
  6. 6. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.4 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Worldwide Sales Network Region Country Company Products Began Sales North U.S.A. American Honda Motor Co., Inc. Automobiles, Motorcycles, Power Products 1959 America Honda Aircraft Company, Inc. Jet Aircraft 2006* Canada Honda Canada Inc. Automobiles, Motorcycles, Power Products 1969 Mexico Honda de Mexico, S.A. de C.V. Automobiles, Motorcycles, Power Products 1985 South Peru Honda del Peru S.A. Automobiles, Motorcycles 1974 America Brazil Moto Honda da Amazonia Ltda. Motorcycles, Power Products 1975 Honda Automoveis do Brasil Ltda. Automobiles 1997 Argentina Honda Motor de Argentina S.A. Automobiles, Motorcycles, Power Products 1978 Venezuela Honda de Venezuela C.A. Motorcycles, Power Products 1983 Chile Honda Motor de Chile S.A. Automobiles, Motorcycles, Power Products 1999 Japan Japan Honda Motor Co., Ltd. Automobiles, Motorcycles, Power Products 1948 Europe/ Austria Honda Austria G.m.b.H. Automobiles, Motorcycles, Power Products 1982 Middle East/ Belgium Honda Belgium N.V. Automobiles, Motorcycles, Power Products 1962 Africa Czech Republic Honda Czech Republic Ltd. Automobiles, Motorcycles 1993 France Honda Motor Europe (South) S.A. Automobiles, Motorcycles 1964 Honda Europe Power Equipment S.A. Power Products 1985 Germany Honda Motor Europe (North) G.m.b.H. Automobiles, Motorcycles, Power Products 1961 Hungary Honda Hungary KFT Automobiles 1993 Italy Honda Automobili Italia S.p.A. Automobiles 1990 Honda Italia Industriale S.p.A. Motorcycles, Power Products 1971 Netherlands Honda Nederland B.V. Automobiles, Motorcycles, Power Products 1985 Poland Honda Poland Ltd. Automobiles 1992 Portugal Honda Automovel de Portugal, S.A. Automobiles 1989 Honda Motor de Portugal, S.A. Motorcycles 1986 Honda Productos de Forca Portugal, S.A. Power Products 1992 Russia Honda Motor RUS LLC Automobiles, Motorcycles, Power Products 2004 Slovakia Honda Slovakia, Spol., S.R.O. Automobiles, Motorcycles, Power Products 1994 Spain Honda Automoviles Espa~na, S.A. Automobiles 1988 Montesa Honda S.A. Motorcycles 1980 Sweden Honda Nordic AB Automobiles 1974 Honda Power Equipment Sweden AB Power Products 1992 Switzerland Honda (Suisse) S.A. Motorcycles, Power Products 1974 Honda Automobiles (Suisse) S.A. Automobiles 1974 U.K. Honda Motor Europe Ltd. (U.K. Division) Automobiles, Motorcycles, Power Products 1965 Turkey Honda Turkiye A.S. Automobiles, Motorcycles 1992 Nigeria Honda Mfg. (Nigeria) Ltd. Motorcycles, Power Products 1981 South Africa Honda South Africa (Pty.) Ltd. Automobiles, Motorcycles, Power Products 2000 * First product delivery in 2011. (continued on next page) Return to Table of Contents
  7. 7. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.5 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Worldwide Sales Network Region Country Company Products Began Sales Asia/Oceania India Hero Honda Motors, Ltd. Motorcycles 1984 Honda Siel Power Products, Ltd. Power Products 1988 Honda Siel Cars India, Ltd. Automobiles 1997 Honda Motorcycle & Scooter India (Private) Ltd. Motorcycles 2001 Indonesia P.T. Astra Honda Motor Motorcycles 2000 P.T. Honda Prospect Motor Automobiles 1977 Malaysia Honda Malaysia Sdn. Bhd. Automobiles 2000 Philippines Honda Philippines, Inc. Motorcycles, Power Products 1973 Honda Cars Phillippines, Inc. Automobiles 1990 Pakistan Honda Atlas Cars (Pakistan), Ltd. Automobiles 1994 Atlas Honda, Ltd. Motorcycles 1962 Honda Atlas Power Product (private), Ltd. Power Products 1998 Thailand Honda Automobile (Thailand) Co., Ltd. Automobiles 2000 A.P. Honda Co., Ltd. Motorcycles 1986 Asian Honda Motor Co., Ltd. Power Products 1964 Vietnam Honda Vietnam Co., Ltd. Motorcycles 1996 Taiwan Honda Taiwan Co., Ltd. Motorcycles, Automobiles 2002 Korea Honda Korea Co., Ltd. Motorcycles, Automobiles 2001 Australia Honda Australia Pty., Ltd. Automobiles 1969 Honda Australia Motorcycle and Power Equipment Pty., Ltd. Motorcycles, Power Products 1987 New Zealand Honda New Zealand, Ltd. Automobiles 1988 China China Honda Motor (China) Co., Ltd. Automobiles, Motorcycles, Power Products 1993 Wuyang-Honda Motors (Guangzhou) Co., Ltd. Motorcycles 1992 Honda-Mindong Generator Co., Ltd. Power Products 1994 Guangzhou Honda Automobile Co., Ltd. Automobiles 1999 Jialing-Honda Motors Co., Ltd. Motorcycles 1996 Sundiro Honda Motorcycle Co., Ltd. Motorcycles 2001 Honda Automobile (China) Co., Ltd. Automobiles 2003 Dongfeng Honda Automobile (Wuhan) Co., Ltd. Automobiles 2003 Honda Auto Parts Manufacturing Co., Ltd. Transmissions 2007 Return to Table of Contents
  8. 8. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 1.6 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa Worldwide Operations Worldwide Production — 2008 Region Country Automobiles Motorcycles* Power Products North America U.S.A. 987,200 184,300 1,214,200 Canada 383,000 Mexico 51,200 7,100 Subtotal 1,421,400 191,400 1,214,200 South America Brazil 132,500 1,602,800 33,200 Colombia 70,000 Peru 10,000 Argentina 50,100 Subtotal 132,500 1,732,900 33,200 Japan Japan 1,264,400 345,900 1,294,800 Subtotal 1,264,400 345,900 ** 1,294,800 Europe/Middle East/Africa France 272,400 Italy 162,900 596,400 Nigeria 29,500 Spain 35,000 Syria Turkey 50,100 U.K. 230,400 Subtotal 280,500 227,400 868,800 Asia/Oceania Australia 40,200 Bangladesh 42,800 Taiwan 21,000 India 53,400 4,639,200 125,800 Indonesia 43,000 2,868,900 Malaysia 32,400 244,400 Pakistan 12,500 430,400 Phillippines 11,000 317,100 Thailand 161,600 1,227,900 1,893,100 Vietnam 6,100 1,255,500 Laos&Cambodia 152,400 Subtotal 341,000 11,178,600 2,059,100 China China 517,600 1,718,500 584,200 Subtotal 517,600 1,718,500 584,200 TOTAL 3,957,400 15,394,700 *** 6,054,300 * ATV and PWC (Personal Watercraft) production is included in motorcycles. ** Japanese production of motorcycles include the production of CKD, which is assembled and counted in other regions. *** Total may not match with sum of each regions’ figures because the total number includes adjustments for CKD production numbers which are counted double both in Japan and overseas plants. Return to Table of Contents
  9. 9. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 2.1 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa North America Regional Operations Operations Overview Honda celebrated 50 years of serving its customers in the United States •    onda purchased a record $19.5 billion in parts and materials from North  H in 2009. Since the incorporation of American Honda Motor Co., Inc., as Honda’s American parts suppliers in 2008. first overseas subsidiary, on June 11, 1959, Honda has steadily deepened its •    n 2006, Honda opened a new $100 million new automatic transmission plant in  I roots in the region, investing more than $12 billion in its manufacturing, R&D, Tallapoosa, Georgia, and added production of transmission gears at an existing and sales and service operations in North America. The company has grown automatic transmission plant in Russells Point, Ohio. its local product-creation capabilities to include 14 major manufacturing plants and 15 R&D facilities in the region, with two all-new manufacturing plants •    ver the past three years, the company demonstrated the value of its flexible  O under development. manufacturing system in being able to quickly and efficiently respond to changes in market demand when it shifted production of the Honda Pilot More than 77% of the Honda and Acura cars and light trucks sold in the U.S. and Ridgeline from Alliston Plant #2 to Lincoln, Alabama, and in 2009, shifted in 2008 were built in North America, using domestic and globally sourced some production of V6 Accord Sedans from the Marysville, Ohio auto plant parts. Increasingly, many of these products are also conceived, designed and to Alabama. These moves also enabled Honda to increase production of fuel developed by Honda’s R&D operations in North America. In fact, six of the 19 efficient Civic Sedans in Canada and 4-cylinder Accords in Ohio. Honda and Acura models sold in the U.S. in model year 2009 — including four of •    onda Aircraft Company, Inc. completed construction on its new world  H the seven light-truck models — were designed and developed locally by Honda headquarters and R&D facility in Greensboro, NC, and is working toward R&D Americas. They are the Honda Civic Coupe/Si, Element, Pilot and Ridgeline, completion of its 250,000 square-foot HondaJet production plant, on the same and the Acura TL and MDX. A seventh model, the Acura ZDX, scheduled for campus, in 2011, for a total of more than 500,000 square feet under roof. With introduction in late 2009, also is the first new Acura model to be designed entirely a total investment of more than $100 million in buildings and equipment, and within the confines of the Acura Design Studio in Torrance, Calif. employment of 600 associates, once the production facility is completed, the company is preparing for the first customer delivery of HondaJet in the fourth Production quarter of 2011. •    onda’s annual automobile production capacity in North America increased  H to 1.62 million units in 2008 with the establishment of Honda’s seventh North •    n neighboring Burlington, NC, Honda Aero, Inc. has taken up residence in its  I American auto plant, in Greensburg, Indiana. new headquarters and is completing construction on a new production facility with a total investment of $27 million. The facility is expected to employ more •    onda Manufacturing of Indiana, LLC began production of fuel-efficient Civic  H than 70 associates and will produce the fuel-efficient GE Honda HF120 turbofan Sedans in fall 2008 and will have an annual capacity of 200,000 units and employ jet engine, which will power the HondaJet. 2,000 associates once it reaches full capacity. •    n 2009, Honda Canada, Inc. began producing fuel-efficient 4-cylinder  I Research & Development automobile engines at a new $140 million engine plant in Alliston, Ontario. The •    onda established local research and development capabilities in America in  H new engine plant, with an annual capacity of 200,000 units, builds engines made 1975. Thirty four years later, Honda’s R&D operations in North America have entirely of recycled aluminum and supports the production of Civics and other expanded to encompass a broad range of research, design, and development models manufactured at Honda’s two Canada auto plants. activities for Honda and Acura automobiles as well as Honda motorcycles, outboard marine engines and power equipment products. (continued on next page)
  10. 10. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 2.2 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa North America Regional Operations •    onda R&D Americas, Inc. (HRA) now operates 15 R&D facilities in North  H •    o help address the issue of pedestrian safety, all of the company’s model  T America with the capability of “complete product creation” — developing year 2008 and newer automobiles come equipped with features to mitigate all-new vehicles starting from market and technology research and design pedestrian injury, such as specially designed hoods and front frames, and styling through engineering design, fabrication and testing, local parts breakaway wiper pivots. More than nine million Honda and Acura vehicles on procurement and support for mass production preparation. the road in the United States today feature pedestrian-friendly safety designs. •    he company continued to grow its U.S. design capabilities with the creation of  T Environment two new California-based design studios in 2007 — the Acura Design Studio, in Torrance, focused exclusively on market research and styling design activity for •    onda has been a leader in improving fuel efficiency and emissions for more  H future Acura models; and the Advanced Design Studio in Pasadena, creating than two decades and is now accelerating its efforts to further advance fuel future design concepts for Honda and Acura. The Honda Design Studio in efficiency and to develop real-world alternatives to gasoline. Torrance continues to focus on market research and styling design for Honda •    n March 2009, American Honda introduced the all-new 2010 Honda Insight as  I automobiles and motorcycles. America’s most affordable hybrid automobile, enhancing the accessibility of hybrid technology for consumers. Safety for Everyone •    n July 2008, American Honda began leasing its FCX Clarity next-generation fuel  I •    or model year 2009, Honda and Acura had ten models — more than any other  F cell vehicle to selected customers in southern California. FCX Clarity received automaker — that achieved both a five-star rating from the federal government the 2009 World Green Car award. (NHTSA) for frontal and side impact protection and a ‘Top Safety Pick’ rating from the Insurance Institute for Highway Safety (IIHS). This included all Acura •    ther environmental advancements throughout North America in 2008 include: O models, making Acura the first automotive nameplate to earn top safety ratings – Honda’s corporate average fuel economy (CAFE) for its U.S. fleet of Honda for all models in both government and IIHS testing. and Acura passenger cars and light trucks was 30.3 mpg for model year •    n model year 2006, American Honda fulfilled the largest component of its  I 2008 vehicles, significantly higher than the industry average. “Safety for Everyone” initiative, launched in October 2003, by applying a core – Advanced 4-stroke engine technology has been applied to all Honda suite of advanced safety technologies — including anti-lock brakes, and front, motorcycles and Power Equipment products sold in North America. side, and side curtain airbags — to virtually all* new Honda and Acura vehicles sold in North America. – Two new plants — in Indiana and Alliston, Ontario, Canada — joined four existing North American manufacturing plants as zero waste-to-landfill •    he company has sought to lead in addressing compatibility between small and  T facilities in fiscal year 2009 (ended March 31, 2009). larger vehicles with its Advanced Compatibility Engineering™ (ACE™) body structure, applied to 18 of the 19 Honda and Acura models sold in the U.S. for – Honda Aircraft Co.’s world headquarters facility in Greensboro, NC, joined model year 2009 (plus the model year 2010 Insight). five other Honda facilities in North America that have earned a LEED (Leadership in Energy and Environmental Design) green-building certification from the U.S. Green Building Council (USGBC). * All new Honda and Acura models sold in the U.S., except the open-top S2000 roadster, which does not apply side curtain airbags. Return to Table of Contents
  11. 11. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 2.3 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa North America Regional Operations Major North American Subsidiaries Began Country Company Operation Headquarters Location Responsibilities U.S. American Honda Motor Co., Inc. 1959 Torrance, CA Sales, marketing, service, distribution, import and export of Honda and Acura products in the U.S. Honda of America Mfg., Inc. 1979 Marysville, OH Manufacture of automobiles, motorcycles, engines and components. Honda Power Equipment Mfg., Inc. 1984 Swepsonville, NC Manufacture of power equipment products. Honda of South Carolina Mfg., Inc. 1998 Timmonsville, SC Manufacture of all-terrain vehicles (ATVs). Honda Manufacturing of Alabama, LLC 2001 Lincoln, AL Manufacture of automobiles and engines. Honda Transmission Mfg. of America, Inc. 1996 Russells Point, OH Manufacture of gears, automatic transmissions and AWD differentials for automobiles. Honda Precision Parts of Georgia, LLC 2006 Tallapoosa, GA Manufacture of automatic transmissions for automobiles. Honda R&D Americas, Inc. 1984 Torrance, CA Research, design and development of automobile, motorcycle and power equipment products and technologies. Honda Engineering North America, Inc. 1988 Marysville, OH Development of unique production equipment for manufacturing operations. Honda North America, Inc. 1987 Torrance, CA Coordination of Honda operations in North America. American Honda Finance Corp. 1980 Torrance, CA Financing for the sale and leasing of Honda products. Honda Trading America Corp. 1972 Torrance, CA Export and import activities. Honda Aero, Inc. 2004 Burlington, NC Procurement and future manufacture of jet engines. Honda Aircraft Company, Inc. 2006 Greensboro, NC Development, production and sales of HondaJet. Honda Manufacturing of Indiana, LLC 2007 Greensburg, IN Manufacture of automobiles. Canada Honda Canada Inc. 1969 Scarborough, Ontario Sales, marketing, service, distribution, import and export of Honda products in Canada. Honda of Canada Mfg. 1986 Alliston, Ontario Manufacture of automobiles and engines. (Division of Honda Canada Inc.) Honda Canada Finance Corp. 1987 Scarborough, Ontario Wholesale financing to Honda/Acura automobile, motorcycle and power equipment dealers; retail financing for Honda/Acura automobiles. Honda Trading Canada 1990 Scarborough, Ontario Export and import activities. Mexico Honda de Mexico S.A. de C.V. 1985 El Salto, Estado de Jalisco Import, manufacture and distribution of Honda products and spare parts. Return to Table of Contents
  12. 12. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 3.1 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa North America Sales A History of Honda/Acura Vehicle U.S. Introductions by Model Year Click on any model name in red for a link to additional information. Division Model Name Style 1st Generation 2nd 3rd 4th 5th 6th 7th 8th Honda N600/S600* Sedan/Roadster 1970 Civic Hatchback 1973 1980 1984 1988 1992 1996 2003 Sedan 1981 1984 1988 1992 1996 2001 2006 Wagon 1981 1984 1988 CRX 1984 1988 del Sol 1993 Coupe 1993 1996 2001 2006 GX (Natural Gas Vehicle) 1998 2001 2007 Hybrid 2003 2006 Accord Hatchback 1976 1982 1986 Sedan 1979 1982 1986 1990 1994 1998 2003 2008 Coupe 1988 1990 1994 1998 2003 2008 Wagon 1991 1994 Prelude* Coupe 1979 1983 1988 1992 1997 Passport* Sport Utility 1994 1998 Odyssey Minivan 1995 1999 2005 CR-V Sport Utility 1997 2002 2007 EV Plus* Electric Vehicle 1997 S2000 Roadster 2000 Insight Gas-Electric Hybrid 2000 2009 Pilot Sport Utility 2003 2009 Element Sport Utility 2003 FCX Fuel Cell Vehicle 2003 2008 Ridgeline Truck 2006 Fit Hatchback 2007 2009 Acura Integra* Sedan 1986 1990 1994 Coupe 1994 Legend* Sedan 1986 1991 Coupe 1987 1991 NSX* Coupe 1991 Open-Top (NSX-T) 1995 Vigor* Sedan 1992 TL Sedan 1996 1999 2004 2009 RL Sedan 1996 2005 SLX* Sport Utility 1996 CL* Coupe 1997 2001 MDX Sport Utility 2001 2007 RSX* Coupe 2002 TSX Sedan 2004 2009 RDX Sport Utility 2007 ZDX Sport Coupe 2010 * Model is discontinued. Return to Note: Model-year basis. Current generation in red. Table of Contents
  13. 13. 2009 Digital FactBook http://hondanews.com/digitalfactbook — 3.2 _ Worldwide North America North America North America North America North America South America Europe/ Japan Asia/ China Chronology Operations Regional Sales Manufacturing R&D/ Exports Regional Middle East/ Oceania Operations Engineering Operations Africa North America Sales Honda Vehicle Sales in the U.S. (Sales of North American-produced vehicles in parentheses) Honda American Division Honda American Domestic Domestic Honda EV Produced Produced Yearly Accord Civic* Prelude Passport Odyssey CR-V S2000 Insight Pilot Element Ridgeline Fit Plus FCX Division Total Sales Sales Total 2008 372,789 (309,461) 339,289 (305,509) 135,493 (135,493) 197,279 (90,480) 2,538 96,746 (94,746) 26,447 (26,447) 33,875 (33,875) 79,794 11 1,284,261 (996,011) 77.6% 77.3% 1,428,765 2007 392,231 (355,768) 331,095 (292,191) 173,046 (173,046) 219,160 (26,130) 4,302 3 117,146 (117,146) 35,218 (35,218) 42,795 (42,795) 56,432 10 1,371,438 (1,042,294) 76.0% 76.2% 1,551,542 2006 354,441 (323,079) 316,638 (272,899) 177,919 (177,919) 170,028 6,271 722 152,154 (152,154) 51,829 (51,829) 50,193 (50,193) 27,934 6 1,308,135 (1,028,073) 78.6% 77.0% 1,509,358 2005 369,293 (350,257) 308,415 (263,833) 174,275 (174,275) 150,219 7,780 666 143,353 (143,353) 56,262 (56,262) 42,593 (42,593) 6 1,252,862 (1,030,573) 82.3% 79.8% 1,462,472 2004 386,770 (352,808) 309,196 (274,837) 154,238 (154,238) 149,281 7,320 583 128,158 (128,158) 59,927 (59,927) 6 1,195,479 (969,968) 81.1% 79.4% 1,394,398 2003 397,750 (325,465) 299,672 (260,632) 10 70 (70) 154,063 (154,063) 143,909 7,888 1,168 106,917 (106,917) 67,478 (67,478) 4 1,178,929 (914,625) 77.6% 76.7% 1,349,847 2002 398,980 (330,692) 313,159 (283,173) 1,966 3,524 (3,524) 153,467 (153,467) 146,266 9,684 2,216 52,062 (52,062) 957 (957) 1 1,082,282 (823,875) 76.1% 76.1% 1,247,834 2001 414,718 (350,090) 331,780 (311,314) 9,462 17,448 (17,448) 131,041 (131,036) 118,313 9,682 4,726 1,037,170 (809,888) 78.1% 77.8% 1,207,639 2000 404,515 (317,483) 324,528 (306,748) 9,692 21,892 (21,892) 126,705 (126,686) 118,260 6,797 3,788 2 1,016,179 (772,809) 76.1% 75.4% 1,158,860 1999 404,192 (316,339) 318,309 (308,807) 11,378 22,974 (22,974) 77,801 (77,626) 120,754 3,400 17 62 958,887 (725,746) 75.7% 74.6% 1,076,893 1998 401,071 (370,984) 335,110 (317,134) 15,399 26,094 (26,094) 20,819 (7,154) 100,582 133 899,208 (721,366) 80.2% 75.7% 1,009,600 1997 384,609 (363,016) 321,144 (273,356) 16,678 22,622 (22,622) 20,333 66,752 105 832,243 (658,994) 79.2% 73.2% 940,386 1996 382,298 (381,912) 286,350 (266,859) 12,063 28,184 (28,184) 27,025 735,920 (676,955) 92.0% 82.2% 843,928 1995 341,384 (293,898) 289,435 (217,146) 12,517 27,981 (27,981) 25,911 697,228 (539,025) 77.3% 67.8% 794,579 1994 367,615 (263,599) 267,023 (201,023) 15,467 25,758 (25,758) 230 676,093 (490,380) 72.5% 62.2% 788,230 1993 330,030 (249,048) 255,579 (168,880) 22,540 106 (106) 608,255 (418,034) 68.7% 58.3% 716,546 1992 393,477 (329,751) 219,228 (145,967) 36,040 648,745 (475,718) 73.3% 61.9% 768,845 1991 399,297 (323,088) 232,690 (159,009) 27,672 659,659 (482,097) 73.1% 60.0% 803,367 1990 417,179 (276,878) 261,502 (187,240) 37,814 716,495 (464,118) 64.8% 54.3% 854,879 1989 362,707 (215,108) 235,452 (174,364) 42,882 641,041 (389,472) 60.8% 49.7% 783,102 1988 362,663 (248,044) 225,543 (127,581) 52,541 640,747 (375,625) 58.6% 48.8% 768,985 1987 334,876 (230,085) 221,252 (86,533) 72,708 628,836 (316,618) 50.3% 42.9% 738,306 1986 325,004 (212,237) 235,801 (23,010) 79,841 640,646 (235,247) 36.7% 33.9% 693,515 1985 268,420 (145,976) 208,031 75,938 552,389 (145,976) 26.4% 26.4% 552,389 1984 256,650 (133,601) 184,846 66,924 508,420 (133,601) 26.3% 26.3% 508,420 1983 222,137 (50,402) 137,747 41,188 401,072 (50,402) 12.6% 12.6% 401,072 1982 195,524 132,469 37,872 365,865 365,865 1981 172,557 154,698 43,450 370,705 370,705 1980 185,972 138,740 50,676 375,388 375,388 1979 157,919 155,541 39,831 353,291 353,291 1978 120,841 154,035 274,876 274,876 1977 75,995 147,638 223,633 223,633 1976 18,643 132,286 150,929 150,929 1975 102,389 102,389 102,389 1974 43,119 43,119 43,119 1973 32,575 38,957** 38,957 1972 20,500** 20,500 1971 9,509** 9,509 1970 4,159** 4,159 TOTAL 10,372,547 (7,419,069) 8,302,304 (5,228,045) 832,549 196,653 (196,653) 1,552,366 (1,465,003) 1,700,803 (116,610) 65,662 13,889 796,536 (794,536) 298,118 (298,118) 169,456 (169,456) 164,160 302 44 24,505,939 (15,687,490) 64.0% 60.9% 27,687,077 Note: All figures are calender year sales. * Includes sales of CR-X and del Sol. ** Includes sales of N600 and S600 models. Return to Table of Contents
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