Social media for real estate where to focus, how to engage, and when to start homes.com

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Discover best practices for using social media to build relationships with homebuyers, sellers and renters. Real estate professionals learn marketing tactics to use on Facebook, Twitter, Instagram, Pinterest and Google+ as presented by Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com and 2014 Social Media MVP award recipient from PR News.

Published in: Real Estate, Business, Technology
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Social media for real estate where to focus, how to engage, and when to start homes.com

  1. 1. Social Media for Real Estate Where to Focus, How to Engage, and When to Start Erica Campbell Byrum Director of Social Media for Homes.com Recently named Social Media MVP by PRNews
  2. 2. Director of Social Media Homes.com & For Rent Media Solutions. Named to PRNews’ inaugural Social Media MVP list Developer of flagship products FRSocial and Homes.com Social National public speaker Erica Campbell Byrum
  3. 3. THE STATE OF SOCIAL MEDIA
  4. 4. Source: Leverage
  5. 5. Source: Facebook
  6. 6. Source: Instagram
  7. 7. MOBILE PROFILE Company Name, Profile, URL Profile Pic Photos Followers & Following
  8. 8. Source: Instagram
  9. 9. FILTER OPTIONS
  10. 10. FILTER OPTIONS BEFORE AFTER
  11. 11. Sources: Nielsen, Nirogram, Experian, and Emarketer
  12. 12. THE PIN CYCLE How a pin meets new people
  13. 13. Sold within 6 days of being on Pinterest!!
  14. 14. ADD THE PIN IT BUTTON
  15. 15. GET VERIFIED
  16. 16. PINTEREST PLACE PINS Include a map, address & phone number
  17. 17. Source: Twitter
  18. 18. TWITTER PROFILE
  19. 19. PINNED TWEET Resembles the Facebook "Highlight" option. This allows you to display your most "important” Tweets at the top of your Twitter profile.
  20. 20. POPULAR TWEET Tweets that get the most engagement will appear in larger font than regular tweets.
  21. 21. Source: YouTube
  22. 22. Social in the Top 10 Google+ Facebook Shares Facebook Comments Facebook Likes Pinterest Tweets SOCIAL SIGNALS Source: Search Metrics
  23. 23. SOCIAL SIGNALS Source: Search Metrics
  24. 24. CREATIVE WAYS TO VISUALLY TELL YOUR STORY
  25. 25. SECURE CUSTOM URLS Vanity URLs make URLs more memorable, making it easier to find you.
  26. 26. SOCIAL BUTTONS Adding the social media badges to your website encourages visitors to follow you. Add the Share, ‘Like’, Tweet and +1 buttons to encourage visitors to share.
  27. 27. CROSS-PROMOTE Cross- promote in both online and offline communications to increase followers
  28. 28. CROSS-PROMOTE Increase follower growth by cross- promoting to other social accounts
  29. 29. ADD REVIEWS & SOCIAL SHARING
  30. 30. ADD RELEVANT HASHTAGS
  31. 31. ADD RELEVANT HASHTAGS Use hashtags to get your content discovered
  32. 32. ADD RELEVANT HASHTAGS Use hashtags to get your content discovered
  33. 33. ADD HELPFUL CONTENT
  34. 34. ADD HELPFUL CONTENT People love a good checklist!
  35. 35. ADD HELPFUL CONTENT A post in a community generates more engagement than on the stream.
  36. 36. SLIDESHARE
  37. 37. #2 on Google
  38. 38. MEET THE TEAM/CULTURE Link back to your About Us page on your site
  39. 39. SHOWCASE LISTINGS Add descriptions & hashtags
  40. 40. HIGHLIGHT FEATURES
  41. 41. OPEN HOUSE
  42. 42. CUSTOMER TESTIMONIALS
  43. 43. LOCAL • Neighborhoods • Dining Guide • Shopping • Nightlife • Events • Entertainment • Schools • Local Businesses • Professional/Home Services
  44. 44. LIFESTYLE CONTENT • Seasonal • Home Décor • Small spaces • Closets • Kitchens • Wine cellars • Recipes • Hobbies • Fashion/Style • Luxury Cars • Sports • Landscaping • Crafts/DIY Projects
  45. 45. SNEAK PEEK
  46. 46. STAGING
  47. 47. RUN A CONTEST Crowdsource content from employees & clients
  48. 48. USE UGC PHOTOS FOR ADS Repurpose consumer generated contest photos for Facebook Ads
  49. 49. MAINTAIN AN ACTIVE G+ PAGE Click through to your G+ page Follow directly from search See recent posts
  50. 50. MAINTAIN AN ACTIVE G+ PAGE Click through to your G+ page
  51. 51. GOOGLE AUTHORSHIP
  52. 52. GOOGLE AUTHORSHIP
  53. 53. LINK YOUR G+ & YOUTUBE Source: Search Metrics Your Hangouts on Air are automatically posted to your Google+ page and YouTube channel Video posted to your YouTube channel are automatically posted to your Google+ followers
  54. 54. REPURPOSE CONTENT
  55. 55. bitly.com/AboutECB @EricaCampbell @HomesDotCom +HomesDotCom /HomesDotCom /HomesDotCom /HomesDotCom Erica Campbell Byrum Director of Social Media Homes.com & ForRent.com

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