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Future of Consumer Search and Discovery

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Presentation on the future of consumer search and discovery. Understand the new consumer, how to reach them, and discover the future of search technology it's affect real estate search …

Presentation on the future of consumer search and discovery. Understand the new consumer, how to reach them, and discover the future of search technology it's affect real estate search trends.

Presentation by Dan Gaertner, VP of Technology for Homes.com

Published in: Real Estate, Technology, Business

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Transcript

  • 1. THE FUTURE OF CONSUMER SEARCH AND DISCOVERY
  • 2. Future of Consumer Search Dan Gaertner VP of Technology Homes.com dan@homes.com
  • 3. Overview ● Understanding the new consumer ● How to reach this new audience ● Future search technology
  • 4. Who is this new consumer? ● They are Mobile ● They are data driven ● They are young and impatient
  • 5. @ericacampbell 32% of Americans say their phone is the first and last thing they look at every day. People are always connected. - Qualcomm New Mobile Consumer
  • 6. @ericacampbell Home Buyers who use phones and tablets to access the Internet will outnumber those who use a PC by end of 2014. - Homes.com New Mobile Consumer
  • 7. Mobile Internet Growth Mobile Real Estate Traffic - Total Minutes (MM)
  • 8. Homes.com Mobile Traffic Month Over Month Comparisons March 2014
  • 9. @ericacampbell Time on Devices Increasing On average, Americans spend 2.7 hours a day socializing on mobile devices. Fish where the fish are. - Microsoft
  • 10. 85% of young adults (18-29) acess the internet on a mobile phone. -PewResearch
  • 11. Not Just Millennials Real Estate Traffic Total Mobile Minutes
  • 12. Desktop Not Dead
  • 13. @ericacampbell Optimize Content Across Channels 90% of people use multiple screens sequentially. - Google
  • 14. How do you reach this new audience? ● Mobile friendly advertising ● Embrace social and consumer reviews ●
  • 15. @ericacampbell 61% of mobile searchers who land on a non- optimized site will immediately leave the site and return to Google to find one that is more readable. - Google Optimize Content Across Channels
  • 16. Responsive Design
  • 17. Mobile App? 70% of mobile traffic goes to mobile web. - Homes.com & Remax.com
  • 18. Capture Full Audience
  • 19. Be Places - Get Local
  • 20. Data Drives Decisions
  • 21. Impatient Consumer ● Get creative with automated text responses. ● Don’t leave your new lead waiting.
  • 22. What’s Next in Real Estate Search? ● Wearable Technology ● Live video interaction
  • 23. Open Houses Live
  • 24. Wearable Devices
  • 25. More Video More Images More Leads …. Better Conversion
  • 26. Even more mobile
  • 27. Questions? dan@homes.com @dangaertner