Leverage Your Leads With Social Media

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Lead generation is a necessity when it comes to growing and keeping business. With the emergence of social media, marketers are discovering new ways to grow leads.

Join Ansley Sudderth, Social Media Training and Communications Coordinator with Homes.com® and ForRent.com®, as she uncovers lead generation trends taking place in the social space.

Published in: Real Estate, Technology, Business
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Leverage Your Leads With Social Media

  1. 1. Leveraging Your Leads with Social Media Ansley Sudderth Social Media Training & Communications Coordinator
  2. 2. Join the conversation! Use #RESocialChat for the chance to win $20!
  3. 3. • Why Lead Generation Matters • How Social Media Increases the Impact of Lead Generation • 4 Social Channels You Should Be Using to Generate Leads • Best Practices for Building Leads via Social Media • #RESocialChat Application Points and Valuable Links • Q&A Agenda
  4. 4. Why Does Lead Generation Matter?
  5. 5. Lead Generation Matters Online or in-person visits can lead to loyal customers!
  6. 6. 1. Get Found 2. Convert 3. Analyze Lead Generation Matters
  7. 7. Increase the Impact with Social Media
  8. 8. Diversifying Your Outreach Efforts • Reach more people with less effort • Cast a wider net • Appeal to a larger audience
  9. 9. Diversifying Your Outreach Efforts • Speak to every demographic on every device
  10. 10. 4 Social Channels You Should Use to Generate Leads
  11. 11. Facebook
  12. 12. Generating Leads with Facebook: Branding Branding for Real Estate
  13. 13. Branding for Multifamily Generating Leads with Facebook: Branding
  14. 14. Generating Leads with Facebook: Notes and Videos Don’t blog? Use the ‘Notes’ and ‘Videos’ feature to post informative info! Post informative, humanizing videos ‘Notes’ is like micro blogging
  15. 15. Generating Leads with Facebook: Events ‘Events’ generate a buzz. A buzz generates interest. Interest generates foot traffic/leads!
  16. 16. Generating Leads with Facebook: Events
  17. 17. Twitter
  18. 18. Generating Leads with Twitter Tweet relevant news articles for your target audience
  19. 19. Generating Leads with Twitter Tweet out your floor plans and use #hashtags!
  20. 20. Generating Leads with Twitter Tweet as the house or apartment!
  21. 21. Generating Leads with Twitter Only16 tweets generated close to 400 followers!
  22. 22. Join a weekly Twitter chat to bounce ideas off of other real estate and multifamily professionals #RealEstateChat #AptChat Generating Leads with Twitter
  23. 23. Pinterest
  24. 24. Generating Leads with Pinterest Showcase your listings!
  25. 25. Sold within SIX days of being on Pinterest! Generating Leads with Pinterest
  26. 26. Testimonials are more credible than self promotion! Generating Leads with Pinterest
  27. 27. Offer advice and solutions! Generating Leads with Pinterest
  28. 28. Instagram
  29. 29. Generating Leads with Instagram Plant the seed. Provide PLENTY of contact info!
  30. 30. Generating Leads with Instagram Referral programs at WORK!
  31. 31. Generating Leads with Instagram 15 sec. video generated several inquiries and 98 comments and likes! HUGE ROI!!
  32. 32. Generating Leads with Instagram Close the deal in real time!
  33. 33. Best Practices for Building Leads via Social Media
  34. 34. Don’t Be Pitchy!
  35. 35. Ditch the Pitch, JustTalk Less about you, more about them!
  36. 36. Make Connecting Easy
  37. 37. Findability Be accessible on social media, and make it easy for customers to contact you via social media, your website, and mobile.
  38. 38. It’sAllAbout the Call toAction
  39. 39. Align Your Content
  40. 40. #RESocialChatApplication Points and Valuable Links
  41. 41. 5 Ways to Generate Leads • Keep an open line of communication with past residents, buyers and sellers via Facebook. • Become the expert in your LOCAL market. • Create content with high shareability, clickability and findability. • Tease out your property’s stellar amenities to get foot traffic through the door!
  42. 42. Valuable Links • Using LinkedIn to Generate Leads: • http://www.socialmediaexaminer.com/lead-generation-with- linkedin/ • Using Google+ to Generate Leads: • http://blog.hubspot.com/marketing/google-plus-lead-gen- process-list • Facebook Real Estate Example: • https://www.facebook.com/wilmingtonrealestate • Instagram Real Estate Example: • http://instagram.com/atlhod • Instagram Multifamily Example: • http://instagram.com/ensoatl
  43. 43. Sources • http://cdn.blog-sap.com/innovation/files/2013/09/fanapps1.png • http://www.roadsidemultimedia.com/wp-content/uploads/the_big_5.jpg • http://thegiggleguide.com/sites/thegiggleguide.com/files/imagecache/full-size/img/blog/2009/06/7002/SalesPitch.jpg • https://53077f79f9186a4c3655-ed296c5f6b6631ceb800b5287f18673f.ssl.cf3.rackcdn.com/480- 36c389ce26f9bcca3e1dd92e45c930d51ff3faaf.jpg • http://www.kiplinger.com/quiz/spending/T050-S001-sales-pitches-should-you-swing-or-pass/images/you-receive-an-offer-in-the- mail-for-a-credit-card1.jpg • http://media.dmnews.com/images/2013/10/24/hands_holding_devices_482385.jpg?format=jpg&zoom=1&quality=70&anchor=middl ecenter&width=320&mode=pad • http://www.ccgideas.com/wp-content/uploads/2013/09/bguthrie_090413_blog.jpg • http://blog.pringit.com/wp-content/uploads/2013/07/Engagement-blog-img3.jpg • https://developer.apple.com/library/ios/documentation/general/conceptual/devpedia-cocoacore/Art/facets_of_accessibility_2x.png • http://design.gov.au/files/2013/04/Accessibility.jpg • http://refinerysource.com/wp-content/uploads/2013/10/call-to-action.jpg • http://media-cache-ak0.pinimg.com/236x/8e/58/54/8e58541b2c646ef3befc4ee640a7461d.jpg • http://cdn2.hubspot.net/hub/53/file-23150811-png/blog/images/smarketing-funnel-resized-600.png?t=1362986751000 • http://www.n5r.com/Portals/66868/images/3Funnel.jpg • http://www.divacreative.com/wp-content/uploads/2012/09/Nudge-Debate-500x301.jpg • http://icons.iconarchive.com/icons/double-j-design/origami-colored-pencil/256/blue-clock-icon.png • http://www.freeimageslive.co.uk/files/images006/focus.jpg

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