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6 Steps to Building & Protecting Your Brand
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6 Steps to Building & Protecting Your Brand

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How do brands like Target and Starbucks become so well known? It's because they have spent a lot of time and money monitoring what people are saying about them, especially online. Joe Sesson, …

How do brands like Target and Starbucks become so well known? It's because they have spent a lot of time and money monitoring what people are saying about them, especially online. Joe Sesson, Homes.com spokesperson, explains what businesses can do to ensure that what people are seeing about them online is helping build their business.

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  • 1. 6 Easy Steps to Building and Protecting Your Brand Presented By: Joe Sesso National Speaker Homes.com facebook.com/joesesso.edutainer
  • 2. The Power of the “brand”
  • 3. “How Do I Build the Perfect Brand”
  • 4. Step 1: You Need to Answer 3 Questions
  • 5. Question 1: “What do I do Best in my business?” (Strengths)
  • 6. A Good Website is a Strength
  • 7. Question 2: “What do I lack in my business?” (Weaknesses)
  • 8. An Inconsistent Social Media Campaign r be cto nO ko oo b ce a m P led ul fro F 13 20 , 31
  • 9. Lack of Online Reviews
  • 10. Question 3: “What are the Opportunities & Potential Threats to my business?”
  • 11. Step 2: Building the Online Brand Q: What’s open 24/7/365, represents your brand and who you are, and can be a valuable tool for a buyer to find their dream home? A: A Website
  • 12. Websites Need to: • • • • • Look fresh & new Work properly Be easy to navigate Have search on homepage Engage consumers
  • 13. Marketing Tools Capture Leads With Your Website Full-featured, professionally-designed agent and office websites featuring IDX search, Social Integration, Streaming Content Wall, Auto-Suggest Search , Property Tracker, & more. -10-
  • 14. Marketing Tools Cultivate Prospects With– Home Tracker Consumers who sign up for Home Tracker will automatically be e-mailed the latest listings that match their custom search criteria. Your prospects will continuously be reminded of you. -17-
  • 15. Create a Social Wall on Your Website
  • 16. Step 3: The Power of Video
  • 17. Video For Branding
  • 18. Right Place, Right Time Marketing
  • 19. It takes a lifetime to build a reputation and only 15 minutes to destroy it. -Warren Buffet
  • 20. People Search Google First
  • 21. Could This Be a Problem?
  • 22. Do You Have Social Influence?
  • 23. What’s Your Online Reputation? It is the sum of your business visibility + reviews.
  • 24. Step 4: Reputation Management Maximizing Your Online Presence Using Search & Reviews
  • 25. Where is your business listed? Start with Google Local, Yahoo! Local and Bing Local
  • 26. Get Happy Clients to Post Reviews
  • 27. Step 5: Social Media – Get it Going!
  • 28. Social Media “Social media for Realtors® is not about pushing listings…” “It’s about growing your referral network!” Jimmy Mackin, Inman News 100 Most Influential 2013
  • 29. Social Media Assistance ❖Build a Facebook page for your business ❖Improve/Develop your Facebook page ❖As Admin we will post to your page on a regular basis ❖Increase “engagement” ❖Gain Influence ❖Create Referral opportunities
  • 30. Step 6: Reports: Your “Online Scorecard” Where can you improve your online presence?
  • 31. Overview Dashboard Report
  • 32. Listings Analysis Report
  • 33. Reviews Analysis Report
  • 34. Brand Awareness Report
  • 35. Social Media Report
  • 36. Competition Analysis Report
  • 37. 30 Day Action Plan to Build Your Brand ● Initial Setup Bundle ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Creation of a Facebook business page Creation of a Foursquare page Creation of a Pinterest board Enter and/or verify the business on all Search and Social pages within Visibility Provide 15 unique Facebook post Provide 3-5 Pinterest “Pins” per month Provide an email template for soliciting reviews Enter their four main competitors with four search terms for the share of voice graphs Setup weekly reporting and daily alerts Provide an initial walk through of the dashboard
  • 38. $ Win $ $1,000 $ a Day! $ $ $ $ $ $ E $ $$ $ $ $ $ Plus prizes every$hour!! $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  • 39. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  • 40. Local Ads Text 'HGTV' to 47368 to Enter!
  • 41. For More Information JoeSesso.com /joesesso.edutainer /joesesso Joseph.sesso@homes.com (561) 981-5966