Generating Leads with Social Advertising

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Want to start taking advantage of social media to grow your business? Consumers rely on word-of-mouth more than anything else to find a real estate professional and social media is one of their primary resources in finding these recommendations. Find out how you can start taking advantage of these social resources to grow your business!

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Generating Leads with Social Advertising

  1. 1. Generating Leads with Social Advertising Speaker: @jimmymackin
  2. 2. Social Media Audience
  3. 3. Facebook User Facts: ● Average time per user per month = 8.3 Hours ● Facebook share of total time spent on internet = 15.8% ● Percent of users that login daily = 76% ● Percent of smartphone owners with a Facebook app = 84.6% ● #1 city in the U.S. for Facebook developers = San Francisco
  4. 4. Facebook
  5. 5. Facebook
  6. 6. Facebook They have gone Mobile!
  7. 7. YouTube User Facts: ● Average number of hours watched per month = 6 Billion Hours ● Number of U.S. viewers daily = 75 Million ● % of U.S. internet users that watch video monthly = 83% ● According to Nielsen Ratings Youtube reaches more U.S. adults (18-34) than any cable network
  8. 8. YouTube ● Step One: Upload your Video
  9. 9. YouTube ● Step Two: Create an AdWords account
  10. 10. YouTube ● Step Three: Launch your video ad
  11. 11. YouTube & Homes.com Available on MyHomes Account
  12. 12. YouTube Reports to show you Who is watching your Video
  13. 13. LinkedIn User Facts: ● Average time per user per month = 17 minutes ● Number of U.S. users = 84 Million ● % of users that check in daily = 40% ● Over 1 billion Endorsements have been given out
  14. 14. LinkedIn
  15. 15. Twitter User Facts: ● Average time per user per month = 170 minutes ● Number of U.S. users = 52.7 Million ● Number of Tweets per day = 500 Million ● Percent of all internet users on Twitter = 16%
  16. 16. Twitter
  17. 17. Pandora Video has not killed the Radio Ad
  18. 18. Pandora User Facts: ● Listener hours for the month of September = 1.36 Billion ● Total share of U.S. radio audience = 7.77% ● Number of active listeners = 72.7 Million
  19. 19. Pandora
  20. 20. Homes.com User Facts: ● Monthly Unique Visitors = 12.5 million ● Percent of visitors looking for a REALTOR = 80% ● Leads delivered each month = 500,000 REAL Trends study finds that Homes.com is the “clear front runner in quality” leads above all national real estate sites
  21. 21. Homes.com Local Ads ● YouTube Integration ● Social Ads ● Branding Ads ● Lead Gen Ads ● 30% more effective over non-integrated ad designs
  22. 22. Mobile Local Ads ● Connect with Consumers on the GO! ● One click to call from Mobile Ads Russell Shaw “The information that means the most my day-to-day business comes in the form of the number of clicks generated from somebody interested in purchasing a property and Homes.com’s Local Ads have bridged this connection with consumers.”
  23. 23. Target Local Buyers and Sellers In Your Market On Desktop and Mobile! Bundle & Save!
  24. 24. $ Win $ $1,000 $ a Day! $ $ $ $ $ $ E $ $$ $ $ $ $ Plus prizes every$hour!! $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  25. 25. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  26. 26. Local Ads Text 'HGTV' to 47368 to Enter!

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