Marketing to Millennials- What's the Buzz?

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Erica Campbell, real estate marketing guru, provides insight on today's tech savvy "Generation Y' consumers and explains how marketers can better connect with them. Find out why Millennials are the new face of the housing market, what they are looking for in a home and what marketing tactics will be most valuable to real estate professionals that want to gain their business.

Published in: Real Estate, Business, Technology
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Marketing to Millennials- What's the Buzz?

  1. 1. Marketing to Millennials – What’s the Buzz? Speaker: @ericacampbell
  2. 2. Agenda • • • • Who Are Millennials? Why Are They Important to Market To? What Are They Looking for in a Home? How to Market to Millennials?
  3. 3. Who Are Millennials?
  4. 4. Who Are Millennials?
  5. 5. Who Are Millennials? Source: Grail
  6. 6. Photo Credit: http://www.flickr.com/photos/8675898@N03
  7. 7. Who Are Millennials? 1980 2000
  8. 8. Who Are Millennials? 79M Source: comScore
  9. 9. Who Are Millennials? In 5 years, the purchasing power of millennials is estimated to be 170 BILLION Source: comScore
  10. 10. Millennial Ethnicity
  11. 11. Millennial Self-Perception
  12. 12. Millennial Segmentation
  13. 13. Millennials Favorite Brands
  14. 14. Why Are They Important to Market to?
  15. 15. Purchase Influencers
  16. 16. Social Facts About Millennials
  17. 17. Millennials As Home Buyers
  18. 18. Millennials Media Consumption
  19. 19. What Are They Looking for in a Home?
  20. 20. What Are They Looking for in a Home? Source: Better Homes and Gardens Real Estate (BHGRE)
  21. 21. What Are They Looking for in a Home? Source: Better Homes and Gardens Real Estate (BHGRE)
  22. 22. Source: http://www.eautomationsystem.com
  23. 23. What Are They Looking for in a Home?
  24. 24. Source: http://www.beinteriordecorator.com
  25. 25. What Are They Looking for in a Home?
  26. 26. Source: http://www.beinteriordecorator.com
  27. 27. What Are They Looking for in a Home?
  28. 28. What Are They Looking for in a Home? Source: Fox Business
  29. 29. What Are They Looking for in a Home? Source: Better Homes and Gardens Real Estate (BHGRE)
  30. 30. What Are They Looking for in a Home Source: Fox Business
  31. 31. What Are They Looking for in a Home? Source: Fox Business
  32. 32. How to Market to Millennials?
  33. 33. Social: Reputation Manager • Easily expand your brand’s visibility to ensure you are found online and monitor your reputation, social marketing efforts, and more. – – – – – – Real-Time Alerts Reviews Competition Mentions Social Reporting
  34. 34. Social: Reputation Manager
  35. 35. Local: Homes.com Local Ads ● ● ● ● ● ● YouTube integration Social Ads Branding Ads Lead Gen Ads 30% more effective over nonintegrated ad designs Connect with consumers on the go with Mobile Ads!
  36. 36. Local: Homes.com Local Ads
  37. 37. ™ Mobile: Homes Connect Fusion Website • Utilizes the latest in responsive design technology • Accommodates all devices, including mobile! • Innovative, eye-catching layouts and design schemes tailored to your local area and brand identity • Website will load faster on all devices
  38. 38. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  39. 39. MORE PRIZES! Homes.com is giving away gift cards every hour! AND…$1,000 a day!
  40. 40. Local Ads Text 'HGTV' to 47368 to Enter!
  41. 41. /EricaCampbell @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum

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