Presentation 2 zillow and trulia

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  • 1. Zillow and Trulia Other ways to be noticed online
  • 2. ∗ According to Trulia: “Whether you define ROI as Return on Investment or Realtor on Internet, Trulia’s business was built on the premise of helping agents and brokers improve their ROI. “You do this out of the goodness of your heart?” You might ask. The answer: We have good hearts, but the bottom line is that if we can’t prove our ROI to you, we don’t have a business.” Trulia
  • 3. ∗ Zillow.com is an online real estate database that was founded in 2005 by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Expedia. The website uses a proprietary algorithm called the "Zestimate" to appraise property values based on undisclosed factors. Sellers can use Zillow as a marketing tool by appraising their properties, posting property information such as improvements and access to major roads; and comparing nearby property value appraisals. Buyers can freely access and track such information online. The website currently tracks 52 million valuations throughout the United States.Although Zillow is ranked in the top 300 U.S. sites in terms of traffic by Alexa,it has encountered controversy over appraisal licensing violations in some states and inaccuracies and inconsistencies of its Zestimate appraisal algorithm – from Wikipedia ∗ Essentially, it is one of the first sites, together with Trulia, RE/MAX and Realtor.com, that homebuyers (and sellers wondering price) go to Zillow – what is it?
  • 4. ∗ You can put up a profile on both Zillow and Trulia for free. This is probably the best return of your time as far as these two sites goes. ∗ From there, you want to take the time to “claim” your listings and add information. Take control and advantage of Trulia’s and Zillow’s positioning in search. For a minimum investment of time…
  • 5. ∗ www.zillow.com ∗ Click on “register” in upper right hand corner; ∗ Click on Yes when you are asked if you are a real estate professional ∗ Entire process should take about 10 minutes to get your contact info out there (make sure that you have a photo to upload) Zillow
  • 6. Screenshot:
  • 7. ∗ Zillow: ∗ Add Virtual Tour link; ∗ Add Captions to Photos; ∗ Update Home Facts Info; ∗ Add Additional Home Features; ∗ Add Language ∗ ∗ (PLUS) ∗ ∗ ******************************************************************************* ∗ Caution! The Zillow Zestimate® can be significantly different than the actual market value for this property. Please call me with any questions or for more information on the attributes Zillow may have missed. ∗ ******************************************************************************* ∗ Please also Visit www.HomesJustForYou.com for more information on our Team, and the comprehensive Seller Marketing and Buyer Representation Services we offer. ∗ ∗ Add Things you love; ∗ Add School and Neighborhood information Enhance Zillow Listing
  • 8.  www.trulia.com  Click Sign Up (upper right hand 1st screen). On second screen: Again, you will need a photo. Less than 10 minute sign-up. According to Trulia…  More than 7 million active buyers and sellers search Trulia for real estate every month. Most of these are not on Realtor.com, 72% will purchase or list in a year, 70% do not have an agent Trulia
  • 9. Find Listings on Trulia
  • 10. Enhance Trulia Listing ∗ Trulia: 1. Add Virtual Tour link; 2. Update Price and details Info; 3. Add Language ∗ ∗ (PLUS) ∗ ∗ ****************************************************************************** *************************************************** ∗ Caution! The Trulia Price Comparison can be significantly different than the actual market value for this property. Please call me with any questions or for more information on the attributes Trulia may have missed. ∗ ****************************************************************************** *************************************************** ∗ Please also Visit www.HomesJustForYou.com for more information on our Team, and the comprehensive Seller Marketing and Buyer Representation Services we offer.
  • 11. ∗ 20 minutes of your time. ∗ What can you do to round out ½ hour? Do the same thing on Google Places. Go to http://www.google.com/local and click Put your business on Google Maps ∗ Again, this is Free, and you always show up on Google Maps when someone is searching locally for a Realtor. Cost
  • 12.  Zillow.com  Trulia.com  Google.com/local  PLUS about ½ hour =  Passive (i.e. no-work) exposure for your name to people who are actively interested in buying or selling a home. Use the Free option for each.  Claim and enhance your listings for better exposure for your sellers Recap