5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun"  Nievera
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5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun" Nievera

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5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.

5 Easy Steps To Make Money in the Digital Food Marketplace. The presentation talks about tips and tricks to make your food business revenue driven through digital marketing techniques.

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  • 200M consumers of mobile devices in NA alone in 2013
  • Who has been maxiizing this knowledge?

5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun" Nievera Presentation Transcript

  • 1. 5 Easy Steps To Make Money in the Digital Food Marketplace Homer « Homerun » Nievera
  • 2. Homer’s Background  Founder & CEO, Negosentro.com (PH)  Co-Founder & Chairman, Mediablast Digital (PH)  Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)  Co-Founder & President, Homerun Consulting (PH)  Co-Founder, RubrikLabs (MNL, SFO, NYC)  Director, Honey Badger Studios (PH)  Former Global Head for Commercial Partnerships and Advertising Operations of Friendster.com and Multiply.com  Former Country Head and Business Director of Impaq Interactive (for MSN Phils.) and Admax Network
  • 3. Let’s start…. The first step in making money in the digital food marketplace is…to... Set your goals
  • 4. Step # 1 Set your goals
  • 5. Goal Elements: • Awareness • Branding • Engagement • Revenue • Feedback
  • 6. Don’t forget to put deadlines to your goals
  • 7. Harvey Mackay, a famous author said.. « Dreams are dreams. But Goals are dreams with a deadline. »
  • 8. Step # 2 Be visible. Get found.
  • 9. Finding my favorite meeting place…
  • 10. Did a Google search on “Dulcinea Restaurant”Nice!
  • 11. Googled some images…Medyo “Fail”…
  • 12. Looked up locations…Winner!
  • 13. Choose a Platform • Online? • Mobile? • Both Online & Mobile!
  • 14. Get traffic to your own site.
  • 15. Or…get listed on their sites.
  • 16. Creating relevant content is important. So and is timely engaging conversation.
  • 17. Survey from the U.S. National Restaurant Association says…
  • 18. Attract New Customers • Websites: 90% • Social Media: 84% • Emails: 82% • Daily Deals: 77%
  • 19. Bring in Revenues • Emails: 84% • Daily Deals: 78%
  • 20. What Customers say: • 87% would visit or order if they got a savings offer from a marketing message sent by a restaurant to them
  • 21. What Customers say: • Consumers would go to or order from a restaurant if they received customized marketing messages that:
  • 22. • Referenced past visits: 68% • Allowed them to make reservations: 66% • Identified them by name: 64%
  • 23. Some more numbers… HP Retail Therapy Conference, August 2013
  • 24. Of customers who compare prices on a competitor’s site online and on mobile while shopping. 54% HP Retail Therapy Conference, August 2013
  • 25. in Asia Pacific will use a mobile phone. 2.43 Billion That’s 56.3% of total world users of 4.3Bn. eMarketer’s Global Intelligence Report September 2013
  • 26. Ave. Daily Time Spent on Apps 41 Minutes Primarily on Facebook and Line (in PH) Nielsen July 2013
  • 27. Now let’s go to Step # 3
  • 28. Step # 3 Gamify everything.
  • 29. What’s the most popular game app today?
  • 30. Candy Crush has been played more than 151 Billion Times
  • 31. Mobile gaming revenues surpassed $1.2Bn in 2012
  • 32. Android captures 53% of the market for Smartphones
  • 33. Starbucks Named Mobile Marketer of 2012
  • 34. Know that we are wired for games.
  • 35. We love the concept of rewards rather than that of punishment.
  • 36. Be creative.
  • 37. Engagement and Loyalty are key results of Gamification.
  • 38. There’s no fast formula. Experiment.
  • 39. Let’s move on to Step # 4
  • 40. Step # 4 Invest in tech.
  • 41. Free WIFI is a must.
  • 42. T-Commerce is happening now.
  • 43. Order now via smart phone or tablet.
  • 44. Swipe and Pay now via smart phone or tablet.
  • 45. Let’s move on to Step # 5
  • 46. Step # 5 Read up on what’s coming soon.
  • 47. Virtual Currency is Here.
  • 48. http://beta.pocketmarketapp.com
  • 49. http://foodfindsasia.com
  • 50. RECAP
  • 51. Fully Embrace Technology MARK ZUCKERBERG
  • 52. Be a Disruptor LARRY PAGE SERGEI BRIN
  • 53. Be a Game Changer STEVE JOBS
  • 54. Profit with Honor BILL GATES
  • 55. Hoteliers’ Guide to Social Media Get 2 FREE eBooks! The Restaurant’s Guide to Digital Marketing
  • 56. Register Now! http://foodfindsasia.negosentro.net
  • 57. Follow Me on Twitter @bnievera Get FREE eBooks!
  • 58. iam@homernievera.com More questions?
  • 59. I never dreamed of success. I worked for it. Parting Shot