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LinkedIn For Business -- Groups and Company Pages

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Here are a few tips on how to use Groups and Company Pages when focusing on LinkedIn For Business. Company Pages is a secret feature that holds a lot of pow, and Groups is how you connect to fellow …

Here are a few tips on how to use Groups and Company Pages when focusing on LinkedIn For Business. Company Pages is a secret feature that holds a lot of pow, and Groups is how you connect to fellow professionals.

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  • Jeff Weiner
  • Transcript

    • 1. And Company Pages LinkedIn Groups with Juliet McEwen Johnson
    • 2. Story Customized For Specific Audiences Grain Of Sand in the LinkedIn Desert Connection And Conversation What Your Life On LinkedIn Could Look Like Module LineUp LinkedIn Groups Company You
    • 3. Today’s LinkedIn • The Corporate One • Introductions (Referrals) • Recommendations (aka testimonials) • Best For - New Contracts and Jobs - Giving & Seeking Focused Information - Showcasing testimonials, awards, specialties
    • 4. LinkedIn’s $ Subscriptions Marketing & Advertising Recruiter
    • 5. 161+ Million
    • 6. LinkedIn USERS •United States – 57 million •Europe Combined – 16 million •India – 11 million •Canada and Brazil – 4 million •Australia – 2 million
    • 7. Perspective Total Number Of Groups 1, 339,680 Total Number of Companies 2 million + All Fortune 500 companies are members; 82 of the top 100 use LinkedIn’s hiring solutions
    • 8. For your business to thrive? Limit of 30,000 Potential for hundreds and thousands of targeted business connection. How Many Connections Do You Need
    • 9. The True LinkedIn Power
    • 10. My LinkedIn Business Tips
    • 11. • Be in a max of 50 • Create a max of 10 • Each group can have 20 subgroups Groups
    • 12. Why Your Own Group?  Email the members directly, 1x 7 days  Grow organically  Establishes expertise & Leadership 12
    • 13. Moms Groups
    • 14. Skateboarding??
    • 15. MyLinkedInBusinessTips.com
    • 16. Each Product Can Have It’s Own Recommendation List All Of Your Products Company Pages  Custom Banners  Custom Videos  Custom Lineup Per Audience Segment Connections From Multiple Places, each one with it’s own imagery and video story
    • 17. Requirements: A company email address More than 50% complete profile Several Connections Associate to your current profile Add all of your team members all of your products & services YouTube videos as relevant Banner Images (640 x 220) Define Separate Audiences Company Size Job Function Seniority Geography Company Pages
    • 18. Let’s Take A Look
    • 19. Vizzitopia Company Page
    • 20. Status Updates • Consistently • Curate & Create • Add Value
    • 21. MyLinkedInBusinessTips Groups Combination: • Colleagues • Customers • Prospects • Geo-Local Company Pages • Products and Services • Banner Ads • Videos • Multiple Variations For Each Market Segment
    • 22. What has your life been a unique laboratory for? There is no better you. You
    • 23. Juliet McEwen Johnson LinkedIn.com/in/julietj Facebook.com/JulietJohnson Twitter.com/Juliet Johnson Pinterest.com/britvoice http://mylinkedinbusinesstips.com Questions? Need More Information? Feel free to contact me.

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