And Company Pages
LinkedIn Groups
with Juliet McEwen Johnson
Story Customized For Specific Audiences
Grain Of Sand in the LinkedIn Desert
Connection And Conversation
What Your Life On...
Today’s LinkedIn
• The Corporate One
• Introductions (Referrals)
• Recommendations (aka testimonials)
• Best For
- New Con...
LinkedIn’s $
Subscriptions
Marketing &
Advertising
Recruiter
161+ Million
LinkedIn USERS
•United States – 57 million
•Europe Combined – 16 million
•India – 11 million
•Canada and Brazil – 4 millio...
Perspective
Total Number Of Groups
1, 339,680
Total Number of Companies
2 million +
All Fortune 500 companies are
members;...
For your business to thrive?
Limit of 30,000
Potential for hundreds and thousands of targeted business connection.
How Man...
The True LinkedIn Power
My LinkedIn Business Tips
• Be in a max of 50
• Create a max of 10
• Each group can have 20 subgroups
Groups
Why Your Own Group?
 Email the members directly, 1x 7 days
 Grow organically
 Establishes expertise & Leadership
12
Moms Groups
Skateboarding??
MyLinkedInBusinessTips.com
Each Product Can Have It’s Own Recommendation
List All Of Your Products
Company Pages
 Custom Banners
 Custom Videos
 C...
Requirements:
A company email address
More than 50% complete profile
Several Connections
Associate to your current profile...
Let’s Take A Look
Vizzitopia
Company Page
Status Updates
• Consistently
• Curate & Create
• Add Value
MyLinkedInBusinessTips
Groups
Combination:
• Colleagues
• Customers
• Prospects
• Geo-Local
Company Pages
• Products and S...
What has your life been a unique laboratory for?
There is no better you.
You
Juliet McEwen Johnson
LinkedIn.com/in/julietj
Facebook.com/JulietJohnson
Twitter.com/Juliet Johnson
Pinterest.com/britvoic...
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LinkedIn For Business -- Groups and Company Pages

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Here are a few tips on how to use Groups and Company Pages when focusing on LinkedIn For Business. Company Pages is a secret feature that holds a lot of pow, and Groups is how you connect to fellow professionals.

Published in: Business, Technology
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  • Jeff Weiner
  • LinkedIn For Business -- Groups and Company Pages

    1. 1. And Company Pages LinkedIn Groups with Juliet McEwen Johnson
    2. 2. Story Customized For Specific Audiences Grain Of Sand in the LinkedIn Desert Connection And Conversation What Your Life On LinkedIn Could Look Like Module LineUp LinkedIn Groups Company You
    3. 3. Today’s LinkedIn • The Corporate One • Introductions (Referrals) • Recommendations (aka testimonials) • Best For - New Contracts and Jobs - Giving & Seeking Focused Information - Showcasing testimonials, awards, specialties
    4. 4. LinkedIn’s $ Subscriptions Marketing & Advertising Recruiter
    5. 5. 161+ Million
    6. 6. LinkedIn USERS •United States – 57 million •Europe Combined – 16 million •India – 11 million •Canada and Brazil – 4 million •Australia – 2 million
    7. 7. Perspective Total Number Of Groups 1, 339,680 Total Number of Companies 2 million + All Fortune 500 companies are members; 82 of the top 100 use LinkedIn’s hiring solutions
    8. 8. For your business to thrive? Limit of 30,000 Potential for hundreds and thousands of targeted business connection. How Many Connections Do You Need
    9. 9. The True LinkedIn Power
    10. 10. My LinkedIn Business Tips
    11. 11. • Be in a max of 50 • Create a max of 10 • Each group can have 20 subgroups Groups
    12. 12. Why Your Own Group?  Email the members directly, 1x 7 days  Grow organically  Establishes expertise & Leadership 12
    13. 13. Moms Groups
    14. 14. Skateboarding??
    15. 15. MyLinkedInBusinessTips.com
    16. 16. Each Product Can Have It’s Own Recommendation List All Of Your Products Company Pages  Custom Banners  Custom Videos  Custom Lineup Per Audience Segment Connections From Multiple Places, each one with it’s own imagery and video story
    17. 17. Requirements: A company email address More than 50% complete profile Several Connections Associate to your current profile Add all of your team members all of your products & services YouTube videos as relevant Banner Images (640 x 220) Define Separate Audiences Company Size Job Function Seniority Geography Company Pages
    18. 18. Let’s Take A Look
    19. 19. Vizzitopia Company Page
    20. 20. Status Updates • Consistently • Curate & Create • Add Value
    21. 21. MyLinkedInBusinessTips Groups Combination: • Colleagues • Customers • Prospects • Geo-Local Company Pages • Products and Services • Banner Ads • Videos • Multiple Variations For Each Market Segment
    22. 22. What has your life been a unique laboratory for? There is no better you. You
    23. 23. Juliet McEwen Johnson LinkedIn.com/in/julietj Facebook.com/JulietJohnson Twitter.com/Juliet Johnson Pinterest.com/britvoice http://mylinkedinbusinesstips.com Questions? Need More Information? Feel free to contact me.
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