Your SlideShare is downloading. ×
HomeShop 18
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

HomeShop 18

16,946
views

Published on


0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
16,946
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
727
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  
  • 2. How’s That for a 22 month old company
    • Ecommerce Industry in India (Non-Travel)
    • The Largest Players
      • Ebay – 120 Crores
      • Indiatimes Shopping – 60 Crores
      • Rediff Shopping - 35 Crores
      • Indiaplaza - 30 Crores
      • Others - 150 Crores
    HomeShop18 – 500 crores and counting ……
  • 3. Promoted by Network18 – India’s premier Media & Broadcasting Group – which owns the most admired media brands in the country. HomeShop18 – Stellar Credentials
  • 4. In 2007, our journey started as an idea…TV SHOPPING Who will buy our products ? What products will work ?
    • Poor Perceptions of
    • TV Shopping
    • - Magic Products
    • Down market
    • Not for Me
    What kind of content will work ? How should we build credibility ? There were no past experiences to learn from, there were only questions… 2
  • 5. Thus far, India had only witnessed teleshopping…
    • Sauna Belt
    • Rudraksh
    • Hair-raising (!) solutions
    • Before-and-after miracles
    Magic products, dubbed infomercial, tacky execution…No credibility! The image of Home shopping was linked to teleshopping… 3
  • 6. HomeShop18 – Also India’s only true VIRTUAL Retail Business TELEVISON WEB CATALOGUE MOBLE (to launch soon) NEWS India’s only comprehensive direct-to-home business
  • 7. HomeShop18: Technology for Service Integrated technology backbone to service customers, vendor and logistics partner
  • 8. Calls (daily) 1,700 15,000 25,000 40,000 0.12Mn 1.5Mn 3Mn 7.5Mn Customer base So, has the concept worked? Has the customer accepted this new domain of shopping? A new customer every 8 sec, 2 Mn CRM base, 18% repeat… 9
  • 9. And has it worked for our Brand partners and Vendor associates? ● 4.5% of digicam market ● Largest retailer of steel dinner sets ● 5+ cr Jewellery every month ● Largest retailer for Reebok ● 2 nd Largest retailer of Microwave Ovens for Whirlpool A Launch Pad, Liquidation platform and an Alternate Distribution channel that Demonstrates, Distributes and Builds Brand Equity 10 350 2,000 3,000 9,000 26X in 3 years Ann. Gross Sales (INR Mn) 425 2,200 5,000 10,000 Daily Transactions 23X in 3 years
  • 10. HomeShop18: Unique Business Model in India It’s “direct to customer” But it’s many businesses all rolled into one
  • 11. HomeShop18: Strengths in Sourcing; Great Consumer offers 20+ Product Categories 68+ Sub Categories Wide range of offerings Mega Brands Innovative & Exclusive Products & Offers Food Saver is a appliance which preserves food by Vacuum Packing it. Exclusive partner for Converse 3 idiots merchandise An industry first – T-Series content loaded cards with mobiles Product developed exclusive for HomeShop18
  • 12. HomeShop18: Super Consumer Experience
    • In-house managed 250-seat call centre
    • Integrated single point ordering and after sales support
    • Consistent quality of service
    • Doorstep “Free Home Delivery” in 2750+ cities across India
    • Consumer centric policies:
    • 15 days no questions asked money back guarantee
    • Multiple payment options including “Cash on Delivery”
  • 13. HomeShop18: Leaving no stone unturned to build Credibility & Trust for HomeShopping India’s 1st & only 24 hour TV shopping channel India’s No.2 shopping website A logistics footprint reaching 2750 cities 24 hour in-house 400-agent sales center 400+ vendors, 20000 SKUs Integrated, real-time IT Systems
  • 14. Today HomeShop18 is a formidable force – Brands see value in us New Launches Product Share gains Stock Liquidation Brand visibility Oster Food Saver Exclusive right for Oster Food Saver – an innovative concept to preserve food HomeShop18 is the largest retailer for Reebok in certain categories 8000 pieces of Motorola F-3 were liquidated in a month Has helped small regional players become visible nationally
  • 15. HomeShop18 is becoming the preferred shopping destination for customers Great Value
    • MahaSale
    • Diwali Dhamaal
    • Weekend Loot
    • Today’s Best Value
    Unparalleled Convenience
    • 2750+ city
    • Doorstep Delivery
    Super Quality
    • Whirlpool
    • Samsung
    • Peter England
    • IFB
  • 16. HomeShop18 is building a unique success story HomeShop18 – a super brand that creates value for all its stakeholders!!
      • Over 2Mn CRM base in just 2 years
      • 20% repeat customers
      • Customer acquisition rate @ 8 sec
      • No.1 retailer for Reebok
      • 3% share of Microwave Ovens
      • 4% share of cameras & camcorders
      • Largest retailer of dinner sets
      • Largest retailer of fashion jewellery
  • 17.
    • Thank you!
    • Welcome to the
    • HomeShop 18 world!
    17