building areferral programLong live happy customers...and your business.
why do I need areferral program?Increases your chances of receivingqualified leads.Most cost effective wayof generating sales.
getting started:where and when do I ask?Opportunities to ask for referralsContract signingLoan approvalOptions selectionConstruction orientation meetingPre-drywall meetingMove-in orientationOne month after move-inFour months after move-inEight months after move-inOne year after move-in
getting started:train your team + set goals.Word of mouth is a great tool.Why not start in-house?Make sure that ALL of your employees knowabout the program and more importantly havebought into it.Set goals for your sales team on how manyreferrals they should receive.
getting started:incentives.What’s in it for me? Offer a reward to yourhome buyers for referring a contact.Cash giftsGift cardsDiscounts on a product or serviceIf you can’t offer cash incentives because of certainstate laws—or you just don’t feel comfortable withit— there is always the option of donating to acharity you support in honor of the referrer, orbetter yet their favorite charity.
happy customers areloyal customers.Follow up with your customers.Make it easy for happy customers to referyou by providing marketing materials theycan pass on to friends, or an email they caneasily forward.
get social andspread the word.Integrate social media into your program.Make it easy for your customers and employees toshare your program on their social networks.
a couple examplesto get you started.firstreferralsecondreferralthirdreferralfourthreferral$500+$750+$1,000+$1,250REFERRAL MODEL:When the first friend or family member buys one of yourhomes, you’ll reward the referrer $500, for example. Whenthe second person buys another home from you, youaward the referrer $500 + $250. Then continue to add anadditional $250 for every one of the referrals.
like it andwant to learn more?Contact us! We’d love to hear from youand answer your questions.Email us firstname.lastname@example.org