Theatrical One-Sheet M I K E R O E
c o p y w r i t e r
102 DALMATIANS FINISH TAGLINE
This Season... Cruella’s Pulling Out All The Spots.
ALTERNATE TAGLINES
Meet a Woman Who Likes It Ruff.
When It Comes To Fashion, She’s Got a 102 Track Mind.
She’s Back and Dressed to the Canines and Fives.
She Fought the Paw and the Paw Won.
The Original Fashion Dictator Is Back, and She’s Ready to Take Her Bow… wow.

Theatrical One-Sheet M I K E R O E
c o p y w r i t e r
BOAT TRIP FINISH TAGLINE
Singles Cruise. Double Trouble.
ALTERNATE TAGLINES
An Ocean Excursion Wasn’t Exactly the Kind of “Outing” He Was Expecting.
With Thousands of Swinging Singles, It’s Hard Keeping Everyone Straight.
Since Getting On, All Anyone Can Think About Is Getting Off.
When He Sees Something He Wants, He Fakes It.
This Singles Cruise Has Him Swinging the Blues.

HBO Special One-Sheet M I K E R O E
c o p y w r i t e r
THE BEGINNING FINISH TAGLINE
A Comedy Special For The Ages.
ALTERNATE TAGLINES
The Ultimate One Night Stand-Up Routine.
The Comedy Special They’ll Be Talking About For DeGenerations to Come.

Theatrical One-Sheet M I K E R O E
c o p y w r i t e r
JOE DIRT FINISH TAGLINE
He Came. He Cleaned. He Conquered.
ALTERNATE TAGLINES
He’s a Regular Guy… In an Unleaded World.
The Time’s They Aren’t A Changin’!
Born and Inbred In America.
Change With the Times? He’ll Have to Mullet Over First.
Meet a Man Who’s Life Is Permanently Stuck In Trailer Park.
Top of the World. King of the Hill. A-hole Number One.

Theatrical Ad M I K E R O E
c o p y w r i t e r
DROWNING MONA FINISH TAGLINE
A Hysterical Comedy That’s All About
Taking Out The Trash.
ALTERNATE TAGLINES
A Black Comedy About White Trash.
No One In Verplanck Wanted To See Mona Dead… They Just Wanted To See Her Die.
Friends In No Places.
Death Finds Everyone Eventually. Of Course, When You Drive a Yugo, It Doesn’t Have To Look Very
Hard.
A Murder Mystery That’s Not About Catching the Criminal, Just Thanking Him.
The Murder of Mona Dearly Has Everyone Asking Why… They Didn’t Think of It First.

Theatrical One-Sheet M I K E R O E
c o p y w r i t e r
SANTA CLAUSE 2 FINISH TAGLINE
Get Ready For Some Reindeer Games.
ALTERNATE TAGLINES
It’s Hard to Save Face, When It Just Broke Your Fall.
The Christmas Lights Are On, But Nobody’s Home.
This Holiday Season, Have Your Fruitcake and Eat It Too.
Fly the Furry Skies.
North Pole… We Have a Problem.
‘Twas the Night Before Christmas… Nothing Like Waiting to the Last Minute.

Professional Bull Rider Packaging M I K E R O E
c o p y w r i t e r
INSIDE FLAP COPY
Headline: The Pride, The Pain, The Gold Buckle.
Feature Copy:
Dead meat or red meat? It’s your choice in cowboy or bull mode, where you’ll soon discover what life
on the other side of the fence is like.
Man vs. Beast – just you, an angry bull and an arena of innocent bystanders.
BACK OF BOX COPY
Headline: And You Thought Only Kids Ate Dirt!
The only sport where numbers are worn to make it easier to identify the body, is now the only
interactive game exclusively endorsed by Professional Bull Riders, Inc. Designed by those who ride, for
those who want to, it’s also the only game that’s got it all, y’all – the official rules, scoring, events, bulls,
seasons and cowboys.
Bullet Copy:
Ten Reasons To Cowboy Up!
• Play as the bull or pray as the cowboy
• It’s falling or mauling in 2-player head-to-head play – including cowboy vs. bull

Disney Princess Packaging M I K E R O E
c o p y w r i t e r
FRONT OF BOX COPY
Headline: Create a Gown, Pick Out a Crown and
Live the Princess Dream!
BACK OF BOX COPY
Headline: Appear On Screen as the Princess of Your Dreams!
Every little girl’s dream becomes any girl’s larger-than-life reality in the all-new Disney Princess Magical
Dress-Up, where girls can appear on screen as the Princess of their dreams! With Ariel, Belle or
Jasmine as their Princess guide, girls get to make their own My Virtual Model™ princess by selecting
from several different hair styles and skin tones – they can even import a photo of their own face! Then
magically mix and match hundreds of gown styles, sleeve accessories and jewelry to create a unique
Princess look. Once becoming the Princess of their dreams, girls can explore even more enchanted
worlds where additional accessories are waiting to be discovered!
Inset Copy:
Princess Guide
Let Jasmine, Ariel or Belle be your personal guide on a royal adventure!
Princess Mirror
Use a favorite photo to create a 3D model of yourself with My Virtual Model™ –
a cool new technology!
Secret Tower
Design millions of princess looks using gowns, accessories, jewelry – even different hairstyles!
The Garden of Dreams
Explore magical worlds – like Ariel’s Undersea Hideaway – and collect new jewelry and dresses.
Star of the Story
Create a princess story book – with you as the star – and share it with family and friends!

Interactive Gaming Ads M I K E R O E
c o p y w r i t e r

Shrek Packaging M I K E R O E
c o p y w r i t e r
BACK OF BOX COPY
Headline: You Loved The Movie…
Now Play The Adventure!
The greatest fairy tale never told comes to life in an ogre-the-top,
action-packed adventure to rid Shrek’s home-sweet-swamp of those
pesky little fairy tale characters. Get ready – it’s going to be a knock-
down, drag-out, fairy tale journey of twists and turns, flips and
throws, with all the zany fun you’ve come to expect from the not-so-
lean, green fighting machine.
Features Copy:
• Over 20 extra-ogre-nary missions
R•TYPES Packaging
BACKLINER COPY
Headline: Wanted: Multi-Dimensional Fighter Pilots
R You R-TYPE of Fighter?
Do you enjoy fiendishly frantic gameplay? In this challenging
opportunity, you’ll be taking on 2 classic arcade shooters, R-TYPE
and R-TYPE II. The successful candidate will go up against gigantic
bosses, destroy strange alien creatures, and in general, commit
mayhem on a daily basis. Must relocate to strange worlds across 14
action-packed stages. No experience necessary. For the retro gaming
experience of a lifetime, inquire within. AN EQUAL
OPPORTUNITY DESTROYER.

Midnight Road Warriors Packaging M I K E R O E
c o p y w r i t e r
INSIDE FLAP COPY
Headline: No Cops… No Cop-Outs!
After midnight, men and their extreme driving machines meet to compete in a street race with one
goal… winning. They are called ‘Road Warriors’, and their race is not for the faint of heart. The rules
of the road do not apply. No cops and no cop-outs. The best drivers in the world and the fastest cars
ever created. It’s RMP in the A.M., and you’re about to find out if you’ve got what it takes to be
crowned King of the Road.
BACK OF BOX COPY
Headline: Life… and Death… In the Fast Lane.
Think you own the road? 16 other Road Warriors think otherwise. Welcome to a high-stakes,
high-speed world where the open road never closes. Through darkened city streets and across the
countryside, over narrow bridges and through snaking tunnels, you’ll not only face stiff competition
in a night-time setting, but you’ll also have to contend with blinding headlights and impaired visibility.
No air bags. No head restraints – just a gas-guzzling, rubber-burning ride on the wild side, where
everyone speeds, but only one will win.

Simpsons Packaging M I K E R O E
c o p y w r i t e r

Websites M I K E R O E
c o p y w r i t e r
www.mdgla.com
www.malibushirts.com
www.myamericanheritagehome.com
www.diversified-insurance.com