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Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
Mastering Social Media Strategies
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Mastering Social Media Strategies

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  • 1. Mastering Social Media Strategies 2009 Photo by Matt Hamm
  • 2. BUSINESSES USE SOCIAL MEDIA TO…
    • Build company brand & facilitate PR
      • Drive Web traffic and conversions
        • Engage with customers & prospects
    ©Copyright 2009 RSACorp
  • 3. LET’S TALK TARGET AUDIENCE
    • Of 30 million LinkedIn users, nearly 60% have incomes of $93,000 or more
    • Twitter surpassed 21 million users in June 2009
    • Facebook has 250 million users worldwide
    • Houston is in the top 15 cities using Twitter
    ©Copyright 2009 RSACorp
  • 4. THE RULES
    • THE RULES
    • Strategy
    • CommitmeNt
    • CoNsisteNcy
    ©Copyright 2009 RSACorp
  • 5.
    • What are your objectives for social media?
        • Brand Awareness
        • Website Conversions
        • Customer Relations
        • All of the Above?
    ©Copyright 2009 RSACorp
  • 6.
    • Who do you want to connect with?
    • Think…
    • influencers
    • channels
    • AND
    • prospects
    ©Copyright 2009 RSACorp
  • 7. COMMITMENT
    • You have to stay committed to maintaining your blog and social accounts. There’s no point in creating them just to let them sit.
    ©Copyright 2009 RSACorp
  • 8. CONSISTENCY
    • Develop a schedule of “social media” time
    • Answer messages
    • Network for new contacts
    • Listen to conversations
    • Share relevant content
    • Comment on other content
    ©Copyright 2009 RSACorp
  • 9. OK, WHERE DO I START? ©Copyright 2009 RSACorp
  • 10. TO BLOG OR NOT TO BLOG… ©Copyright 2009 RSACorp You have a product or service that people care about. You can have a blog.
  • 11. BLOGGING FOR BUSINESS ©Copyright 2009 RSACorp
        • Pick a platform: Wordpress, Typepad, Blogger
        • Start with 10 blog posts on subjects relevant to your business
        • Search engine optimize your blog posts with keyword links
        • Post regularly: At least once a week
        • Develop an editorial calendar to keep posts on a schedule
        • Engage employees that are enthusiastic about your company
        • Be proactive: Brainstorm a list of story ideas
        • Pay it forward: Comment on other people’s blogs
  • 12. PROMOTE YOUR BLOG ©Copyright 2009 RSACorp
        • Integrate
        • With
        • Twitter
        • Twitterfeed.com
  • 13. ©2009 RSACorp
        • Post
        • Blogs
        • On
        • Linkedin
  • 14. PROMOTE YOUR BLOG ©Copyright 2009 RSACorp
        • Email Signature
        • Business Cards
        • Letterhead
        • eNewsletter
        • Company Website
        • RSS Feeds
    Holly Gunn Marketing Manager RSA Corp  – IT Strategy, Services & Staffing Direct: (281) 956-2222 • Cell: (832) 647-3453 [email_address] • @rsacorp • www.rsacorp.com   *For insight on leveraging technology to solve business pain and drive competitive advantage…visit our blog at www.PartnerIT.com
  • 15.
    • Upload a professional picture
    • Use keywords in your profile descriptions
    • Add connections
    • Customize your invitation message
    • Tell people why you want to connect. Be honest.
    • Promote your account
      • Email signature
      • Your blog’s “About” page
    ©Copyright 2009 RSACorp                
  • 16.
      • Target audience
        • Organizations
        • Interests
        • Media Outlets
      • Weekly/Daily digests
      • Share blog posts as news articles
      • Engage in discussions
    ©Copyright 2009 RSACorp
  • 17.
    • Questions & Answers
    ©Copyright 2009 RSACorp
  • 18. SIX WAYS TO LEVERAGE TWITTER
    • Listen to your brand
    • Promote your content
    • Research industry trends
    • Expand your network
    • Strengthen relationships
    • Share link love
    ©Copyright 2009 RSACorp
  • 19. WHAT DO I TWEET ABOUT? ©Copyright 2009 RSACorp
    • Instead of answering the question What are you doing? answer the question,
    • What has your attention? or What interests me right now?
    • Have more than one twitterer at your company
    • Ask questions. Twitter is GREAT for getting opinions.
    • Follow interesting people. If you find someone who tweets interesting things, see who that person follows and follow them. www.Twellow.com
    • Tweet about other people’s stuff. Even if it doesn’t directly impact your business, it makes your followers feel like you’re not “that guy,” only tweeting about yourself.
    • When you talk about your stuff, make it useful. Share advice, blog posts, pictures, etc.
    • Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections.
    • Integrate your blog RSS with Twitterfeed
    • Publish latest news headline with a link to your press release
  • 20. QUESTIONS?
    • About RSA Corp
    • RSA Corp is a business technology services firm that solves business problems and helps companies grow, through technology.
    • Managed IT Support
    • Business Technology Solutions
    • IT Staffing
    • ERP Systems Integration
    ©Copyright 2009 RSACorp @HollystarPR Holly Gunn www.linkedin.com/hollyegunn Holly Gunn Marketing Manager

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