Mastering Social Media Strategies


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Mastering Social Media Strategies

  1. 1. Mastering Social Media Strategies 2009 Photo by Matt Hamm
  2. 2. BUSINESSES USE SOCIAL MEDIA TO… <ul><li>Build company brand & facilitate PR </li></ul><ul><ul><li>Drive Web traffic and conversions </li></ul></ul><ul><ul><ul><li>Engage with customers & prospects </li></ul></ul></ul>©Copyright 2009 RSACorp
  3. 3. LET’S TALK TARGET AUDIENCE <ul><li>Of 30 million LinkedIn users, nearly 60% have incomes of $93,000 or more </li></ul><ul><li>Twitter surpassed 21 million users in June 2009 </li></ul><ul><li>Facebook has 250 million users worldwide </li></ul><ul><li>Houston is in the top 15 cities using Twitter </li></ul>©Copyright 2009 RSACorp
  4. 4. THE RULES <ul><li>THE RULES </li></ul><ul><li>Strategy </li></ul><ul><li>CommitmeNt </li></ul><ul><li>CoNsisteNcy </li></ul>©Copyright 2009 RSACorp
  5. 5. <ul><li>What are your objectives for social media? </li></ul><ul><ul><ul><li>Brand Awareness </li></ul></ul></ul><ul><ul><ul><li>Website Conversions </li></ul></ul></ul><ul><ul><ul><li>Customer Relations </li></ul></ul></ul><ul><ul><ul><li>All of the Above? </li></ul></ul></ul>©Copyright 2009 RSACorp
  6. 6. <ul><li>Who do you want to connect with? </li></ul><ul><li>Think… </li></ul><ul><li>influencers </li></ul><ul><li>channels </li></ul><ul><li>AND </li></ul><ul><li>prospects </li></ul>©Copyright 2009 RSACorp
  7. 7. COMMITMENT <ul><li>You have to stay committed to maintaining your blog and social accounts. There’s no point in creating them just to let them sit. </li></ul>©Copyright 2009 RSACorp
  8. 8. CONSISTENCY <ul><li>Develop a schedule of “social media” time </li></ul><ul><li>Answer messages </li></ul><ul><li>Network for new contacts </li></ul><ul><li>Listen to conversations </li></ul><ul><li>Share relevant content </li></ul><ul><li>Comment on other content </li></ul>©Copyright 2009 RSACorp
  9. 9. OK, WHERE DO I START? ©Copyright 2009 RSACorp
  10. 10. TO BLOG OR NOT TO BLOG… ©Copyright 2009 RSACorp You have a product or service that people care about. You can have a blog.
  11. 11. BLOGGING FOR BUSINESS ©Copyright 2009 RSACorp <ul><ul><ul><li>Pick a platform: Wordpress, Typepad, Blogger </li></ul></ul></ul><ul><ul><ul><li>Start with 10 blog posts on subjects relevant to your business </li></ul></ul></ul><ul><ul><ul><li>Search engine optimize your blog posts with keyword links </li></ul></ul></ul><ul><ul><ul><li>Post regularly: At least once a week </li></ul></ul></ul><ul><ul><ul><li>Develop an editorial calendar to keep posts on a schedule </li></ul></ul></ul><ul><ul><ul><li>Engage employees that are enthusiastic about your company </li></ul></ul></ul><ul><ul><ul><li>Be proactive: Brainstorm a list of story ideas </li></ul></ul></ul><ul><ul><ul><li>Pay it forward: Comment on other people’s blogs </li></ul></ul></ul>
  12. 12. PROMOTE YOUR BLOG ©Copyright 2009 RSACorp <ul><ul><ul><li>Integrate </li></ul></ul></ul><ul><ul><ul><li>With </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  13. 13. ©2009 RSACorp <ul><ul><ul><li>Post </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>On </li></ul></ul></ul><ul><ul><ul><li>Linkedin </li></ul></ul></ul>
  14. 14. PROMOTE YOUR BLOG ©Copyright 2009 RSACorp <ul><ul><ul><li>Email Signature </li></ul></ul></ul><ul><ul><ul><li>Business Cards </li></ul></ul></ul><ul><ul><ul><li>Letterhead </li></ul></ul></ul><ul><ul><ul><li>eNewsletter </li></ul></ul></ul><ul><ul><ul><li>Company Website </li></ul></ul></ul><ul><ul><ul><li>RSS Feeds </li></ul></ul></ul>Holly Gunn Marketing Manager RSA Corp  – IT Strategy, Services & Staffing Direct: (281) 956-2222 • Cell: (832) 647-3453 [email_address] • @rsacorp •   *For insight on leveraging technology to solve business pain and drive competitive advantage…visit our blog at
  15. 15. <ul><li>Upload a professional picture </li></ul><ul><li>Use keywords in your profile descriptions </li></ul><ul><li>Add connections </li></ul><ul><li>Customize your invitation message </li></ul><ul><li>Tell people why you want to connect. Be honest. </li></ul><ul><li>Promote your account </li></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Your blog’s “About” page </li></ul></ul>©Copyright 2009 RSACorp                
  16. 16. <ul><ul><li>Target audience </li></ul></ul><ul><ul><ul><li>Organizations </li></ul></ul></ul><ul><ul><ul><li>Interests </li></ul></ul></ul><ul><ul><ul><li>Media Outlets </li></ul></ul></ul><ul><ul><li>Weekly/Daily digests </li></ul></ul><ul><ul><li>Share blog posts as news articles </li></ul></ul><ul><ul><li>Engage in discussions </li></ul></ul>©Copyright 2009 RSACorp
  17. 17. <ul><li>Questions & Answers </li></ul>©Copyright 2009 RSACorp
  18. 18. SIX WAYS TO LEVERAGE TWITTER <ul><li>Listen to your brand </li></ul><ul><li>Promote your content </li></ul><ul><li>Research industry trends </li></ul><ul><li>Expand your network </li></ul><ul><li>Strengthen relationships </li></ul><ul><li>Share link love </li></ul>©Copyright 2009 RSACorp
  19. 19. WHAT DO I TWEET ABOUT? ©Copyright 2009 RSACorp <ul><li>Instead of answering the question What are you doing? answer the question, </li></ul><ul><li>What has your attention? or What interests me right now? </li></ul><ul><li>Have more than one twitterer at your company </li></ul><ul><li>Ask questions. Twitter is GREAT for getting opinions. </li></ul><ul><li>Follow interesting people. If you find someone who tweets interesting things, see who that person follows and follow them. </li></ul><ul><li>Tweet about other people’s stuff. Even if it doesn’t directly impact your business, it makes your followers feel like you’re not “that guy,” only tweeting about yourself. </li></ul><ul><li>When you talk about your stuff, make it useful. Share advice, blog posts, pictures, etc. </li></ul><ul><li>Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. </li></ul><ul><li>Integrate your blog RSS with Twitterfeed </li></ul><ul><li>Publish latest news headline with a link to your press release </li></ul>
  20. 20. QUESTIONS? <ul><li>About RSA Corp </li></ul><ul><li>RSA Corp is a business technology services firm that solves business problems and helps companies grow, through technology. </li></ul><ul><li>Managed IT Support </li></ul><ul><li>Business Technology Solutions </li></ul><ul><li>IT Staffing </li></ul><ul><li>ERP Systems Integration </li></ul>©Copyright 2009 RSACorp @HollystarPR Holly Gunn Holly Gunn Marketing Manager