Requirements for tgfc

Sewing the seedsfor the future of fashion
HOLLY SYRETT - holly@amsterdamfashionweek.com
www.amsterdamfashionweek.com/greenfashion

Send you business plan and two designs to greenfashion@ amsterdamfashionweek.com
BEFORE Thursday the 11th of November 2010 at12:00 in the afternoon Amsterdam time (late means disqualification)
Maximally 10 pages of text .pdf / .doc
REQUIREMENTS – Round 2

How willyou present your designs? Visually? Digitally? Through film, drawings, video, sketches, dolls, samples? What are yourstrongest facets? What are your design USP’s? How willyoucommunicatethose?
COMPETITION QUESTION:Design two outfits and write a business plan, which explain how your fashion enterprise contributes to sustaining biodiversity.
1
DESIGN

Describe the lifeline of your product, fromcradle 2 .. (grave)? Explainhowandwhereyoucontributetosustainingbiodiversity. Take note of the 5 points explained in The Green Fashion Manual.
2
LIFECYCLE

Describeyour company concept, your product andyour ‘code of conduct’. Make surethis is clear, conciseandapplicable > Thisshouldbe the starting point foryour company.
3
CONCEPT

Describeyour financial plan. How much money willyouneedto start-up? Whatwillthisbespent on? How much does your product cost? How andwherewillyousell? How willyoureachprofit? Whenwillyou break even?
4
FINANCES

TARGET MARKET & POSITIONING
5
Describeyour target market, who do you want toreach? Andwhy? How willyou contact them (marketing)? Describeyour market positioning: international / national / in comparisiontoother brands, pricing, competitive advantage andsoforth.

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Requirements for tgfc

by HollySyrett on Oct 18, 2010

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