Sept1310xcontentmarketinghighlevel
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Sept1310xcontentmarketinghighlevel

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Basic overview of content marketing presented to Greater Women's Business Council, September 2013, Greenville SC

Basic overview of content marketing presented to Greater Women's Business Council, September 2013, Greenville SC

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Sept1310xcontentmarketinghighlevel Sept1310xcontentmarketinghighlevel Presentation Transcript

  • What is content marketing? 21st century publishing & storytelling Monday, October 14, 13 September 2013
  • What is content marketing? 2-way conversation Monday, October 14, 13
  • What is content marketing? good stories last forever content that pulls client in; not interruption marketing Monday, October 14, 13
  • Why content marketing? It’s about the client; not you it builds trust Monday, October 14, 13
  • Content strategy high-level steps 1. determine goal 2. define audience 3. understand how audience buys 4. build personas Monday, October 14, 13
  • Content strategy high-level steps 5. map content 6. write/ distribute outstanding content Monday, October 14, 13
  • Content example Monday, October 14, 13
  • Who is using content marketing? Monday, October 14, 13 September 2013
  • Integration web 21st century publishing/ storytelling SEO social media PR Monday, October 14, 13 mobile analytics