Getting Your Business Started With Passbook
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Getting Your Business Started With Passbook

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Looking to incorporate Passbook into your marketing mix? It's not only useful for Airlines and Travel companies. Learn about different ways to use Passbook as a CRM tool.

Looking to incorporate Passbook into your marketing mix? It's not only useful for Airlines and Travel companies. Learn about different ways to use Passbook as a CRM tool.

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Getting Your Business Started With Passbook Getting Your Business Started With Passbook Presentation Transcript

  • Getting your business started with Passbook
  • CRM has traditionally relied on email, which is increasingly spammed and ignored Passbook offers and alternative, dynamic way to get your customers attention Passbook
  • Offer convenience and reduce wait times with an interactive, dynamic pass Location-triggered alerts make the ticket easily accessible in the lock screen Schedule updates, show seat allocation & alert customers with important information THFC New ticket has arrived Tottenham Hotspur Spurs V Arsenal Nov 14 2013 (8pm) Block 42 Row 25 Seat 148 South Stand Tottenham Hotspur Paperless, dynamic ticketing
  • Drive voucher redemption Geo-targeting allows you to send push notifications to remind customers to redeem vouchers when they are nearby Starbucks Last chance for 50% off! Claim 50% off ANY drink at Starbucks today! Starbucks
  • Add something fun and interesting to a day out Thorpe Park FREE Fastpass for The Swarm! 0- 80pm in 2 seconds. Ready? Ride The Swarm (new for 2013) and beat the queues for FREE with this Fastpass! Thorpe Park Enhance the customer experience Thorpe Park
  • Tips for using Passbook effectively… 1. Include links to Passes in SMS messages 2. Include links to Passes in your email campaigns (many emails are now first opened on a Smartphone!) 3. Encourage opt-ins for mobile discounts on your other ATL campaigns 4. Profile your customers’ preferences and behaviour – ensure all push notifications are timely and relevant 5. Update it regularly – give your customers a reason to keep using it so they continue to engage with your brand
  • It’s a quick and effective alternative to building a full blown app - It’s dynamic and can be updated to remain relevant - You can push messages to engaged customers
  • How could this work for your business? Learn more with a free demo of Communicate Pro