Presented at the 6th Annual Social Media Marketing Conference, Toronto, Feb 12-14 2013
Bloggers and social media content creators are the new influencers, and often have larger and more trusted audiences than enterprise brands. Influencer marketing is the idea of partnering brands with bloggers and other active social media users to create and distribute relevant content that is targeted towards an audience that cares, and is shared in a way that is authentic and transparent. It involves less shouting and more listening. It means less advertising noise and more quality conversations about things that matter. When brands partner with fans and influencers who are closer to their target audience than they are, they are taking a huge step towards building consumer trust and being part of the social conversations consumers are having long before they ever buy a product. This session will educate brands on best practices for creating powerful influencer marketing programs that help them shift from ineffective advertising to earned advocacy.