Collective Identity: Theory and Examples
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Collective Identity: Theory and Examples

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    Collective Identity: Theory and Examples Collective Identity: Theory and Examples Presentation Transcript

    • Media and Collective Identity
      Theories to relate to our case study films and television shows.
    • Identity and Labels
      Theorist: Stryker
      We interact with others to create an identity, this is called identity negotiation. This develops a consistent set of behaviours that reinforce the identity of the person or group.
      These behaviours then become social expectations.
    • Briitsh ‘Identities’
    • Interpellation
      Theorist: Althusser
      The power of the mass media resides in their ability to place a subject in a way that their representations are taken to be reality.
      Interpellation – process of recognition with the ideology at hand (identify with a particular idea)
    • Example: The R-Patz Phenomenon
    • Mass Media
      Theorist: Marcuse
      The mass media carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumer and reduce them to a mindless mass.
      Resulting in ‘Passive Audience’
    • Example: Advertising
      Asda advert
      Men Vs Women
    • Our Case Studies
      Past film/TV that represents Britain of that era.
      Alfie/Coronation Street and Are You Being Served
      Contemporary film/TV that represents Britain of a past era.
      An Education/Upstairs Downstairs
      Contemporary film/TV that represents contemporary Britain.
      Kidulthood and Fish Tank/Misfits
    • Blog Task
      Are there any cultural or fashion movements taking place in Britain now, that you think would be strong enough to form a ‘Collective Identity’.
      Argue ways that you could relate each theorists argument to one of our case study texts. (Use key scenes to support you answers)