Collective Identity: Theory and ExamplesPresentation Transcript
Media and Collective Identity Theories to relate to our case study films and television shows.
Identity and Labels Theorist: Stryker We interact with others to create an identity, this is called identity negotiation. This develops a consistent set of behaviours that reinforce the identity of the person or group. These behaviours then become social expectations.
Interpellation Theorist: Althusser The power of the mass media resides in their ability to place a subject in a way that their representations are taken to be reality. Interpellation – process of recognition with the ideology at hand (identify with a particular idea)
Example: The R-Patz Phenomenon
Mass Media Theorist: Marcuse The mass media carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumer and reduce them to a mindless mass. Resulting in ‘Passive Audience’
Example: Advertising Asda advert Men Vs Women
Our Case Studies Past film/TV that represents Britain of that era. Alfie/Coronation Street and Are You Being Served Contemporary film/TV that represents Britain of a past era. An Education/Upstairs Downstairs Contemporary film/TV that represents contemporary Britain. Kidulthood and Fish Tank/Misfits
Blog Task Are there any cultural or fashion movements taking place in Britain now, that you think would be strong enough to form a ‘Collective Identity’. Argue ways that you could relate each theorists argument to one of our case study texts. (Use key scenes to support you answers)