First mention of reviews here. This is what help Yelp connect people with GREAT businesses.
Because online review sites like Yelp are growing – and let’s be honest – the genie’s out of the bottle. If Yelp was to go away tomorrow, there’d be a dozen other sites trying to take our place. SO, I wanted to take this time today to cover 3 common misconceptions about online reviews and what Yelp in particular does to address them.
This is a user profile page on Yelp and in fact – this rich, built out profile is something you’ll see pretty commonly. Name Picture Elite Friends Compliments
So, we’ve covered the anonymity factor; now I want to talk about the misconception that Yelp is just a place to “bash businesses” Let’s refer to Ligaya’s profile again and check out her Rating Distribution graph which is found on every user profile. You’ll see it’s pretty balanced. And if you think about it: that makes sense. How many times do you go out to eat/week? Let’s say 5. Of those 5 experiences, 3 are probably OK to good. Maybe one is mind blowing and perhaps there’s one place that was so-so or not so good. It’s very rare that ALL 5 places were amazing or terrible.
And we see this trend reflected on Yelp overall. Of the millions of reviews on Yelp; 80% are positive or 3 star and above. This also looks pretty similar to Ligaya’s graph. That said, negative reviews play an important part, too.
A Few Things to Note Before We Begin www.yelp.com/contact @YelpMiami @DarnellJustin #yelptownhall
What’s The Goal Tonight?1. To gain insight into best practices for navigating the world of online reviews.2. Learn how to use the free tools on biz.yelp.com to help your business.3. Connect with other business owners and members of the local Yelpcommunity.
Why Yelp Exists To connect people with great local businesses
Now More Than Ever, Consumers Rely On Online Reviews
Mobile• Yelp mobile app is used on of 7.2 • Every second, a consumer generatedmillion unique mobile devices (Q2 2012.) directions to or called a business from a• Approximately 40% of all searches on Yelp app.Yelp come from our mobile apps. •A photo was uploaded at least every 30 seconds from the Yelp app. $864
What Makes Yelp Different? Yelp isn’t a bulletin board or drive-by review siteSince Day 1, our focus has alwaysbeen on creating a community ofreviewers
Common Misconceptions About Online Reviews1) Reviewers are all anonymous1) Consumers are more likely to share negative experiences2) Most online reviews are fake or spam
80% of Yelp Reviews are Three Stars or Higher Distribution of All Reviews Negative reviews play an important role too • A variety of experiences is consistent with real life • You can’t please 100% of your customers 100% of the time
Misconception #3 Page 12 “Yelp runs its reviews through an anti-fraud filter, with impressive results; every fake review the Texan bought was flagged by Yelp’s algorithms, though his fraudulent reviews remain up on the seven other sites.”
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