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Using Influence
 

Using Influence

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Slides from Mike’s presentation at the MassTLC Breakfast Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business.

Slides from Mike’s presentation at the MassTLC Breakfast Seminar: Finding, Ranking and Tracking the Online Influencers Important to Your Business.

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    Using Influence Using Influence Presentation Transcript

    • Using InfluenceMASSTLC PANEL | JANUARY 31, 2012 ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 1
    • What Clients Ask“Can you build us a blog?” ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 2
    • What Clients Should Ask“Can you build us a blog audience?” ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 3
    • promise of social media SCALABLE INTIMACYmore intimate relationships thanare possible through traditional media, at sufficient scale to impact the enterprise. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 4
    • enabler is worthwhile content1. decide who you’re talking to.2. listen to learn how you can help them.3. deliver content that does so.4. build a relationship over time.5. ask for what you want. ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 5
    • content strategywhat target what you what servesprospects need to your want deliver interests ©2011 ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 6
    • essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 7
    • Client Case Study: Vedant ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 8
    • every web site orisland hub ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.
    • input keywords ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 10
    • top 25 influencers ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 11
    • influencers are dispersed ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 12
    • opportunity in relevance ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 13
    • Vedant Listening Station ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 14
    • essential functions activation distribution and conversionengagement outreach and participation creation original content development curation culling third-party content listening monitor the conversation ©2012 HOLLAND-MARK. ALL RIGHTS RESERVED. 15
    • thank you. @miketrap©2012 HOLLAND-MARK. ALL RIGHTS RESERVED.