• Save
Journalism 2 0
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Journalism 2 0

on

  • 6,994 views

Journalism 2.0 - The Impact of Social Media on Information and Communication in der News Media. How Facebook and Twitter changes Journalism and PR.

Journalism 2.0 - The Impact of Social Media on Information and Communication in der News Media. How Facebook and Twitter changes Journalism and PR.

Statistics

Views

Total Views
6,994
Views on SlideShare
5,280
Embed Views
1,714

Actions

Likes
12
Downloads
0
Comments
0

25 Embeds 1,714

http://blogs.faz.net 779
http://faz-community.faz.net 419
http://blog.hemartin.net 322
http://hemartin.blogspot.com 78
http://www.socialemailmarketing.eu 26
http://flavors.me 12
http://www.olivervonarx.ch 10
http://laszlo-seer.posterous.com 8
http://fazblog.gaertner.de 8
http://webzwonull.blogspot.de 7
https://blogs.faz.net 7
http://www.blogsource.ch 6
http://webzwonull.blogspot.com 6
http://countup.posterous.com 5
http://laszlo.tumblr.com 4
http://www.holgerschmidt.name 3
http://future-media.posterous.com 3
http://www.capetown-online.com 2
http://social-media-material.posterous.com 2
http://netzoekonom.de 2
http://193.227.146.30 1
http://webcache.googleusercontent.com 1
http://feisbuk-bg.blogspot.com 1
http://www.google.de 1
http://countup.flavors.me 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Journalism 2 0 Presentation Transcript

  • 1. Journalism 2.0 The Impact of Social Media on Information and Communication in the News Business Dr. Holger Schmidt / FAZ | September 2010
  • 2.
    • How media use has changed
  • 3.  
  • 4. Medienwandel (I) „ The Internet is essential für my daily information“
  • 5. How information behavior has changed
  • 6.  
  • 7. Medienwandel (II) R Radio Internet Magazine Newspaper TV “ When I look for more information about a topic, then I use …”
  • 8. How Social Media has changed
  • 9. Growth + 24 % + 66 % Source: Nielsen 75 percent of all internet users are active in social media
    • Social Media is No. 1 web activity
    • Spokesmen and Journalists must go where the users are
    Social Networks and Blogs Country Reach Retention (Percent) (Hour/Month) Brasil 86 5:03 Italy 78 6:28 USA 74 6:35 France 73 4:10 Germany 63 4:13 Suisse 59 3:44 World 75 6:00
  • 10.  
  • 11.  
  • 12. USA China Germany Russia Brasil UK India France Japan Source: Comscore
  • 13. Source: Comscore Russia Brasil Germany India Japan USA France UK
  • 14. How Social Media has changed information behavior
  • 15. Source: Pew Internet
  • 16. Source: Generation Netzwerk
  • 17.  
  • 18. Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections are reciprocal, 79 percent are „one way“ „ Retweet-Charts“ are dominated by Newssites like CNN, NYT, Mashable, Techcrunch
  • 19.
    • Information flow on Twitter
    • „ Superhubs“ instead of classical Gatekeeper
    • Fast
    • Twitter accelerates all other electronic media
    • Uncontrolled
    • Many new sources
    • Who want to influence these information flows must be part of the system
    • PR must identify the „Superhubs“ or influencer on Twitter
  • 20. Top 50 most influencial news media Twitter Accounts Source: http://www.cam.cornell.edu/~dromero/news.html
  • 21.  
  • 22. Twitter in Journalism
    • Information Gathering
    • Timeline with most important sources
      • Classical News Media (SpOn, FAZ, CNN, NYT…)
      • Journals
      • Influencer (Blogger / Consultants)
      • Anyone who distribute interesting information
      •  Twitter is my most important newswire.
    • Research (Crowdsourcing)
    • Seismograph for trending topics
    • Information Distribution
    • Follower
    • Follower of Follower (Retweets / Network)
    • Communication
  • 23. Gathering Information Distribute Information Communication
  • 24.  
  • 25.  
  • 26.  
  • 27. Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“
  • 28. Network effects
  • 29. Growing Traffic from Social Media
  • 30. Social Media Monitoring Tools
  • 31. Social Media Monitoring Source: http://moritz.stefaner.eu/projects/revisit/#/Merck//300/false
  • 32. Summary - The realtime internet is there – and it won‘t go away anymore
    • Social Media and realtime internet have a high dynamic, which is difficult to control.
    • More and more journalists use Social Media, because their readers are there .
    - Social algorithms will sort and assess the information overload