Journalism 2.0    The Impact of Social Media on Information  and Communication in the News Business Dr. Holger Schmidt / F...
<ul><li>How media use  has changed </li></ul>
 
Medienwandel (I) „ The Internet is essential für  my daily information“
How  information behavior  has changed
 
Medienwandel (II) R Radio Internet Magazine Newspaper TV “ When I look for more information  about a topic, then I use …”
How  Social Media  has changed
Growth  + 24 %  + 66 % Source: Nielsen 75 percent of all internet users are active in social media  <ul><li>Social Media i...
 
 
USA  China  Germany Russia  Brasil  UK  India  France  Japan Source: Comscore
Source: Comscore Russia  Brasil  Germany  India  Japan  USA  France  UK
How  Social Media  has changed  information behavior
Source: Pew Internet
Source: Generation Netzwerk
 
Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections  are reciprocal, 79 percent  are „one ...
<ul><li>Information flow on Twitter </li></ul><ul><li>„ Superhubs“ instead    of classical  Gatekeeper </li></ul><ul><li>F...
Top 50 most influencial news media Twitter Accounts Source:  http://www.cam.cornell.edu/~dromero/news.html
 
Twitter in Journalism <ul><li>Information Gathering </li></ul><ul><li>Timeline with most important sources  </li></ul><ul>...
Gathering Information Distribute Information Communication
 
 
 
Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“
Network effects
Growing Traffic from Social Media
Social Media Monitoring Tools
Social Media Monitoring Source:  http://moritz.stefaner.eu/projects/revisit/#/Merck//300/false
Summary -  The realtime internet is there – and it won‘t go away anymore <ul><li>Social Media and realtime internet have a...
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Journalism 2 0

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Journalism 2.0 - The Impact of Social Media on Information and Communication in der News Media. How Facebook and Twitter changes Journalism and PR.

Journalism 2 0

  1. 1. Journalism 2.0 The Impact of Social Media on Information and Communication in the News Business Dr. Holger Schmidt / FAZ | September 2010
  2. 2. <ul><li>How media use has changed </li></ul>
  3. 4. Medienwandel (I) „ The Internet is essential für my daily information“
  4. 5. How information behavior has changed
  5. 7. Medienwandel (II) R Radio Internet Magazine Newspaper TV “ When I look for more information about a topic, then I use …”
  6. 8. How Social Media has changed
  7. 9. Growth + 24 % + 66 % Source: Nielsen 75 percent of all internet users are active in social media <ul><li>Social Media is No. 1 web activity </li></ul><ul><li>Spokesmen and Journalists must go where the users are </li></ul>Social Networks and Blogs Country Reach Retention (Percent) (Hour/Month) Brasil 86 5:03 Italy 78 6:28 USA 74 6:35 France 73 4:10 Germany 63 4:13 Suisse 59 3:44 World 75 6:00
  8. 12. USA China Germany Russia Brasil UK India France Japan Source: Comscore
  9. 13. Source: Comscore Russia Brasil Germany India Japan USA France UK
  10. 14. How Social Media has changed information behavior
  11. 15. Source: Pew Internet
  12. 16. Source: Generation Netzwerk
  13. 18. Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections are reciprocal, 79 percent are „one way“ „ Retweet-Charts“ are dominated by Newssites like CNN, NYT, Mashable, Techcrunch
  14. 19. <ul><li>Information flow on Twitter </li></ul><ul><li>„ Superhubs“ instead of classical Gatekeeper </li></ul><ul><li>Fast </li></ul><ul><li>Twitter accelerates all other electronic media </li></ul><ul><li>Uncontrolled </li></ul><ul><li>Many new sources </li></ul><ul><li>Who want to influence these information flows must be part of the system </li></ul><ul><li>PR must identify the „Superhubs“ or influencer on Twitter </li></ul>
  15. 20. Top 50 most influencial news media Twitter Accounts Source: http://www.cam.cornell.edu/~dromero/news.html
  16. 22. Twitter in Journalism <ul><li>Information Gathering </li></ul><ul><li>Timeline with most important sources </li></ul><ul><ul><li>Classical News Media (SpOn, FAZ, CNN, NYT…) </li></ul></ul><ul><ul><li>Journals </li></ul></ul><ul><ul><li>Influencer (Blogger / Consultants) </li></ul></ul><ul><ul><li>Anyone who distribute interesting information </li></ul></ul><ul><ul><li> Twitter is my most important newswire. </li></ul></ul><ul><li>Research (Crowdsourcing) </li></ul><ul><li>Seismograph for trending topics </li></ul><ul><li>Information Distribution </li></ul><ul><li>Follower </li></ul><ul><li>Follower of Follower (Retweets / Network) </li></ul><ul><li>Communication </li></ul>
  17. 23. Gathering Information Distribute Information Communication
  18. 27. Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“
  19. 28. Network effects
  20. 29. Growing Traffic from Social Media
  21. 30. Social Media Monitoring Tools
  22. 31. Social Media Monitoring Source: http://moritz.stefaner.eu/projects/revisit/#/Merck//300/false
  23. 32. Summary - The realtime internet is there – and it won‘t go away anymore <ul><li>Social Media and realtime internet have a high dynamic, which is difficult to control. </li></ul><ul><li>More and more journalists use Social Media, because their readers are there . </li></ul>- Social algorithms will sort and assess the information overload

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