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Journalism 2 0

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Journalism 2.0 - The Impact of Social Media on Information and Communication in der News Media. How Facebook and Twitter changes Journalism and PR.

Journalism 2.0 - The Impact of Social Media on Information and Communication in der News Media. How Facebook and Twitter changes Journalism and PR.

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  • 1. Journalism 2.0 The Impact of Social Media on Information and Communication in the News Business Dr. Holger Schmidt / FAZ | September 2010
  • 2. <ul><li>How media use has changed </li></ul>
  • 3.  
  • 4. Medienwandel (I) „ The Internet is essential für my daily information“
  • 5. How information behavior has changed
  • 6.  
  • 7. Medienwandel (II) R Radio Internet Magazine Newspaper TV “ When I look for more information about a topic, then I use …”
  • 8. How Social Media has changed
  • 9. Growth + 24 % + 66 % Source: Nielsen 75 percent of all internet users are active in social media <ul><li>Social Media is No. 1 web activity </li></ul><ul><li>Spokesmen and Journalists must go where the users are </li></ul>Social Networks and Blogs Country Reach Retention (Percent) (Hour/Month) Brasil 86 5:03 Italy 78 6:28 USA 74 6:35 France 73 4:10 Germany 63 4:13 Suisse 59 3:44 World 75 6:00
  • 10.  
  • 11.  
  • 12. USA China Germany Russia Brasil UK India France Japan Source: Comscore
  • 13. Source: Comscore Russia Brasil Germany India Japan USA France UK
  • 14. How Social Media has changed information behavior
  • 15. Source: Pew Internet
  • 16. Source: Generation Netzwerk
  • 17.  
  • 18. Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections are reciprocal, 79 percent are „one way“ „ Retweet-Charts“ are dominated by Newssites like CNN, NYT, Mashable, Techcrunch
  • 19. <ul><li>Information flow on Twitter </li></ul><ul><li>„ Superhubs“ instead of classical Gatekeeper </li></ul><ul><li>Fast </li></ul><ul><li>Twitter accelerates all other electronic media </li></ul><ul><li>Uncontrolled </li></ul><ul><li>Many new sources </li></ul><ul><li>Who want to influence these information flows must be part of the system </li></ul><ul><li>PR must identify the „Superhubs“ or influencer on Twitter </li></ul>
  • 20. Top 50 most influencial news media Twitter Accounts Source: http://www.cam.cornell.edu/~dromero/news.html
  • 21.  
  • 22. Twitter in Journalism <ul><li>Information Gathering </li></ul><ul><li>Timeline with most important sources </li></ul><ul><ul><li>Classical News Media (SpOn, FAZ, CNN, NYT…) </li></ul></ul><ul><ul><li>Journals </li></ul></ul><ul><ul><li>Influencer (Blogger / Consultants) </li></ul></ul><ul><ul><li>Anyone who distribute interesting information </li></ul></ul><ul><ul><li> Twitter is my most important newswire. </li></ul></ul><ul><li>Research (Crowdsourcing) </li></ul><ul><li>Seismograph for trending topics </li></ul><ul><li>Information Distribution </li></ul><ul><li>Follower </li></ul><ul><li>Follower of Follower (Retweets / Network) </li></ul><ul><li>Communication </li></ul>
  • 23. Gathering Information Distribute Information Communication
  • 24.  
  • 25.  
  • 26.  
  • 27. Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“
  • 28. Network effects
  • 29. Growing Traffic from Social Media
  • 30. Social Media Monitoring Tools
  • 31. Social Media Monitoring Source: http://moritz.stefaner.eu/projects/revisit/#/Merck//300/false
  • 32. Summary - The realtime internet is there – and it won‘t go away anymore <ul><li>Social Media and realtime internet have a high dynamic, which is difficult to control. </li></ul><ul><li>More and more journalists use Social Media, because their readers are there . </li></ul>- Social algorithms will sort and assess the information overload

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