Journalism 2 0

Journalism 2.0 The Impact of Social Media on Information and Communication in the News Business Dr. Holger Schmidt / FAZ | September 2010

How media use has changed

Medienwandel (I) „ The Internet is essential für my daily information“

How information behavior has changed

Medienwandel (II) R Radio Internet Magazine Newspaper TV “ When I look for more information about a topic, then I use …”

How Social Media has changed

Growth + 24 % + 66 % Source: Nielsen 75 percent of all internet users are active in social media
Social Media is No. 1 web activity
Spokesmen and Journalists must go where the users are
Social Networks and Blogs Country Reach Retention (Percent) (Hour/Month) Brasil 86 5:03 Italy 78 6:28 USA 74 6:35 France 73 4:10 Germany 63 4:13 Suisse 59 3:44 World 75 6:00

USA China Germany Russia Brasil UK India France Japan Source: Comscore

Source: Comscore Russia Brasil Germany India Japan USA France UK

How Social Media has changed information behavior

Source: Pew Internet

Source: Generation Netzwerk

Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections are reciprocal, 79 percent are „one way“ „ Retweet-Charts“ are dominated by Newssites like CNN, NYT, Mashable, Techcrunch

Information flow on Twitter
„ Superhubs“ instead of classical Gatekeeper
Fast
Twitter accelerates all other electronic media
Uncontrolled
Many new sources
Who want to influence these information flows must be part of the system
PR must identify the „Superhubs“ or influencer on Twitter

Top 50 most influencial news media Twitter Accounts Source: http://www.cam.cornell.edu/~dromero/news.html

Twitter in Journalism
Information Gathering
Timeline with most important sources
Classical News Media (SpOn, FAZ, CNN, NYT…)
Journals
Influencer (Blogger / Consultants)
Anyone who distribute interesting information
 Twitter is my most important newswire.
Research (Crowdsourcing)
Seismograph for trending topics
Information Distribution
Follower
Follower of Follower (Retweets / Network)
Communication

Gathering Information Distribute Information Communication

Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“

Network effects

Growing Traffic from Social Media

Social Media Monitoring Tools

Social Media Monitoring Source: http://moritz.stefaner.eu/projects/revisit/#/Merck//300/false

Summary - The realtime internet is there – and it won‘t go away anymore
Social Media and realtime internet have a high dynamic, which is difficult to control.
More and more journalists use Social Media, because their readers are there .
- Social algorithms will sort and assess the information overload

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http://flavors.me	12
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Journalism 2 0

by Holger Schmidt

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