Impact of Social Media on Journalism

Journalism 2.0 The Impact of Social Media on Journalism and PR October 2010 Dr. Holger Schmidt / FAZ

How media use has changed

How information behavior has changed

„ The Internet is one of my favorite news sources“ Acta 2010

Medienwandel (II) 14-64 R “ When I look for more information about a topic, then I use …” 14 – 64 years 20 – 29 years Acta 2010

How Social Media has changed

Growth + 24 % + 66 % Source: Nielsen 75 percent of all internet users are active in social media
Social Media is No. 1 web activity
Spokesmen and Journalists must go where the users are
Social Networks and Blogs Country Reach Retention (Percent) (Hour/Month) Brasil 86 5:03 Italy 78 6:28 USA 74 6:35 France 73 4:10 Germany 63 4:13 Suisse 59 3:44 World 75 6:00

USA China Germany Russia Brasil UK India France Japan Source: Comscore

US: Facebook vs Yahoo vs New York Times

Germany: Facebook vs T-Online vs Spiegel.de

Twitter in Germany: Still growing Uni Unique Visitors (Million)

How Social Media has changed information behavior

Source: Pew Internet

Source: Generation Netzwerk

Journalism

Twitter is News Media Twitter isn‘t a Social Network Only 21 percent of connections are reciprocal, 79 percent are „one way“ „ Retweet-Charts“ are dominated by Newssites like CNN, NYT, Mashable, Techcrunch

Information flow on Twitter
„ Superhubs“ instead of classical Gatekeeper
Fast
Twitter accelerates all other electronic media
Uncontrolled
Many new sources
Who want to influence these information flows must be part of the system
PR must identify the „Superhubs“ or influencer on Twitter

Top 50 most influencial news media Twitter Accounts Source: http://www.cam.cornell.edu/~dromero/news.html

German Journalists on Twitter

Twitter in Journalism
Information Gathering
Timeline with most important sources
Classical News Media (SpOn, FAZ, CNN, NYT…)
Journals
Influencer (Blogger / Consultants)
Anyone who distribute interesting information
 Twitter is my most important newswire.
Research (Crowdsourcing)
Seismograph for trending topics
Information Distribution
Follower
Follower of Follower (Retweets / Network)
Communication

Gathering Information Distribute Information Communication

Personal Social Media Distribution Channel + Retweets + „Likes“ + „Shared Links“

Network effects

Growing Traffic from Social Media

Greenpeace against Nestlé

German Press Officer on Twitter

Summary - The realtime internet is there – and it won‘t go away anymore
Social Media and realtime internet have a high dynamic, which is difficult to control.
More and more journalists use Social Media, because their readers are there .
- Social algorithms will sort and assess the information overload

thx! [email_address] Blog: faz.net/netzoekonom Twitter.com/HolgerSchmidt Friendfeed.com/netzoekonom Facebook.com/Holger Schmidt + 49 69 7591 1864

http://blog.grey.de	45
http://www.trice.de	41
http://faz-community.faz.net	33
http://insideitgs.wikispaces.com	20
http://paper.li	4
http://espimedia.posterous.com	2
http://twittertim.es	1
http://web.archive.org	1

Impact of Social Media on Journalism

by Holger Schmidt on Oct 26, 2010

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Impact of Social Media on Journalism — Presentation Transcript