Overhead Music & Announcements for Health and Fitness Centers
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Overhead Music & Announcements for Health and Fitness Centers

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How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

How to use background music and overhead announcements to improve the overall experience for members of your health or fitness facility.

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    Overhead Music & Announcements for Health and Fitness Centers Overhead Music & Announcements for Health and Fitness Centers Presentation Transcript

    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Music • Is Flexible o Depending on your clientele and when they are active within your facility, you can adjust music accordingly. o You might consider one playlist for early bird corporate employees, another for daytime visits from moms or seniors, and another for a younger audience later at night.
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Music• Helps Members Stay more Fit o Music transforms the “chore” of exercising into a more pleasant experience. Using happy, upbeat, and energetic music can get members in the mood to work out harder. o Listening to music increases the amount of time people can run on a treadmill before perceived exhaustion, especially women and obese children (source) o Music can increase athletic performance up to 20% (source)
    • Holdcom | www.holdcom.com | info@holdcom.com60% of members report that they feel more loyalto a gym that plays music they like (source)
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Music • Emphasizes your brand o By choosing appropriate music, you can create a unique, branded “radio station” that adds interest to your overhead programming and allows you to dictate the “sound” of your brand. o Every business has a brand. It’s not about a logo or certain colors, it’s about others’ perceptions of you.
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Music • Ensures Staff is Alert o Working in silence all day can have a negative impact on your staff members o The environment your staff works in can directly impact members – how can they provide great customer service if they’re miserable?
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Announcements• Use pre-recorded announcements to create special events o Start a Work out “power hour.” Announce it overhead then play appropriate music to keep everyone working hard o Keep messages clear by using a professional voice
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Announcements • Grow your fitness class attendance o Inform members about different types of fitness classes available. o Promote your popular classes throughout the day.
    • Holdcom | www.holdcom.com | info@holdcom.comOverhead Announcements• You can also use announcements to encourage members to make purchases within your facility: Highlight promotions at your Juice and Snack Bars Let people know when merchandise, like branded t-shirts or duffel bags, go on sale
    • Click here for a FREE TRIAL of Holdcom’s Overhead Music Solution| www.holdcom.com | info@holdcom.com | 800.666.6465