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How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony
 

How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony

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By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement.

By optimizing telephone hold time, the frustrating experience of waiting on hold can be transformed into an interactive, productive period of engagement.

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How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony Presentation Transcript

  • How To Leverage Audio Marketing For Your
    Healthcare Facility
    Telephony
    Part I of III
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • By optimizing telephone
    hold time, the frustrating experience of
    waiting on hold can be transformed
    into an interactive, productive
    period of engagement.
    Try Holdcom’s Free
    VoiceGrader Analysis
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • Message On Hold
    Creates a one-on-one
    Opportunity to promote
    Marketing initiatives and
    Improve customer service.
    MOH provides valuable information
    via recorded messages, often
    accompanied by music.
    Blog: Have Some Chicken Soup While Waiting On Hold
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • Message On Hold Best Practices
    ● Announce fundraisers, charity
    events, and breaking news
    ● Be creative. Present fun facts,
    trivia, and healthcare best practices.
    ● Convey time sensitive
    information like vaccine availability
    and health warnings.
    ● Mention special awards
    and positive press that the
    medical staff or facility has received.
    ● Tell callers about facility changes
    such as mergers, expansions or closures.
    Blog:Optimizing Healthcare Message On Hold
    For Emergencies
    Message On Hold FAQ’s
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • IVR Announcements
    ● Voice Prompts
    Navigates callers through the
    phone system with interactive
    prompting & one-line commands.
    Can quickly help customers address
    their calling needs.
    Blog:Voice Prompt Script Tips
    ● Interactive Voice Response
    System
    Allows customers to access
    a pre-recorded database
    through keypad input or speech
    recognition.
    Frees up phone lines and
    decreases hold time .
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • Common Ways Healthcare Facilities Utilize
    IVR Announcements
    ● To locate a doctor or specialty
    ● Provide driving directions to facility.
    ● Offer foreign speaking patients the option
    to speak to a multilingual
    representative.
    ●Remind and confirm patient
    appointments.
    ● Provide seasonal information
    about programs and vaccines available.
    ● Answer FAQ’s
    ●Page doctors and other medical staff.
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • Personal Cell Phone Greetings and
    Voicemail Greetings
    ● Complete your mobile office
    ●Facilitate patient/physician
    feedback
    ● Professional recordings show
    sophistication.
    ● By providing alternate forms of
    communication in your voice message,
    patients can reach you in case
    of emergency.
    Blog: The Making of a Professional
    Cell Phone Voicemail Greeting
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com
  • Click Here to Download
    Holdcom’s FREE White Paper:
    How to Leverage Audio
    Marketing For Your
    Healthcare Facility
    Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com