How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony

How To Leverage Audio Marketing For Your
Healthcare Facility
Telephony
Part I of III
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By optimizing telephone
hold time, the frustrating experience of
waiting on hold can be transformed
into an interactive, productive
period of engagement.
Try Holdcom’s Free
VoiceGrader Analysis

Message On Hold
Creates a one-on-one
Opportunity to promote
Marketing initiatives and
Improve customer service.
MOH provides valuable information
via recorded messages, often
accompanied by music.
Blog: Have Some Chicken Soup While Waiting On Hold

Message On Hold Best Practices
● Announce fundraisers, charity
events, and breaking news
● Be creative. Present fun facts,
trivia, and healthcare best practices.
● Convey time sensitive
information like vaccine availability
and health warnings.
● Mention special awards
and positive press that the
medical staff or facility has received.
● Tell callers about facility changes
such as mergers, expansions or closures.
Blog:Optimizing Healthcare Message On Hold
For Emergencies
Message On Hold FAQ’s

IVR Announcements
● Voice Prompts
Navigates callers through the
phone system with interactive
prompting & one-line commands.
Can quickly help customers address
their calling needs.
Blog:Voice Prompt Script Tips
● Interactive Voice Response
System
Allows customers to access
a pre-recorded database
through keypad input or speech
recognition.
Frees up phone lines and
decreases hold time .

Common Ways Healthcare Facilities Utilize
IVR Announcements
● To locate a doctor or specialty
● Provide driving directions to facility.
● Offer foreign speaking patients the option
to speak to a multilingual
representative.
●Remind and confirm patient
appointments.
● Provide seasonal information
about programs and vaccines available.
● Answer FAQ’s
●Page doctors and other medical staff.

Personal Cell Phone Greetings and
Voicemail Greetings
● Complete your mobile office
●Facilitate patient/physician
feedback
● Professional recordings show
sophistication.
● By providing alternate forms of
communication in your voice message,
patients can reach you in case
of emergency.
Blog: The Making of a Professional
Cell Phone Voicemail Greeting

Click Here to Download
Holdcom’s FREE White Paper:
How to Leverage Audio
Marketing For Your
Healthcare Facility

How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony

by Holdcom on Sep 29, 2011

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How to Leverage Audio Marketing for Your Healthcare Facility Part I- Telephony — Presentation Transcript