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Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Audio Marketing for
Hospitality:
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Why do People Call Your
Venue?
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers Looking for Information
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers Making Reservations
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
The type of information requested may
vary, but getting the inf...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
The Elements of Telephony Marketing
Message On Hold
IVR
Announc...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
IVR Announcements
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
IVR Systems
Manage Incoming Calls
Efficiently
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Often IVR is Used For:
• Operating hours
• Driving directions
•...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Callers can be frustrated with a difficult-to-
navigate IVR pho...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Message On Hold
Communicate with callers already
interested in...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Using On Hold
Marketing, you can:
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
List Amenities, Special Services and Local
Points of Interest
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Highlight Seasonal Rates and Accommodations
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Promote New Menu Options and Specials
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Considered Groupon?
Daily deals can generate business – but you...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Multilingual Productions
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Multilingual options can be used in your
IVR system and Message...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
By providing a multilingual experience on the
phone, visitors m...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Professional Voicemail Greetings
Callers have navigated your ph...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
When your greeting leaves a less than stellar
impression, you r...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Here’s How:
Follow these steps
Use a ProfessionalVoice Over
Fre...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Telephone Surveys
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Create a Survey
Ask questions about customer service received, ...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Don’t underestimate
the power of surveys
for reaching guests.
S...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Your phone system can be used for more than
making and receivin...
Brought to you by Holdcom | www.holdcom.com | 800.666.6465
Click Here to learn how Hospitality Properties
can use audio to...
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Telephony Marketing for Hospitality Properties

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How hospitality properties like hotels, resorts, spas, restaurants, and more can incorporate audio into their telephony marketing strategies. Guest services, too, can be enhanced using telephony marketing.

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  • Source of stoic, almost computerized – is not working for me. How about, …generally overlooked
  • Transcript of "Telephony Marketing for Hospitality Properties"

    1. 1. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Audio Marketing for Hospitality:
    2. 2. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Why do People Call Your Venue?
    3. 3. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers Looking for Information
    4. 4. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers Making Reservations
    5. 5. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 The type of information requested may vary, but getting the information they need in a professional manner is their goal, and yours. Click Here to Download Our Guide
    6. 6. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 The Elements of Telephony Marketing Message On Hold IVR Announcements Multilingual Options Voicemail Greetings Telephone Surveys
    7. 7. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 IVR Announcements
    8. 8. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 IVR Systems Manage Incoming Calls Efficiently
    9. 9. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Often IVR is Used For: • Operating hours • Driving directions • Popular Departments like Catering or Reservations • Seasonal Rates Blog: More ways HospitalityVenues can use IVR announcements
    10. 10. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Callers can be frustrated with a difficult-to- navigate IVR phone system. Click Here for Best Practices
    11. 11. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Message On Hold Communicate with callers already interested in information because they called you. Turn hold time into an active marketing experience.
    12. 12. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Using On Hold Marketing, you can:
    13. 13. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 List Amenities, Special Services and Local Points of Interest
    14. 14. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Highlight Seasonal Rates and Accommodations
    15. 15. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Promote New Menu Options and Specials
    16. 16. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Considered Groupon? Daily deals can generate business – but your phone system should be prepared. Click here to learn how MOH can help you prepare for a Daily Deal
    17. 17. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Multilingual Productions
    18. 18. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Multilingual options can be used in your IVR system and Message On Hold, giving callers the full experience of your brand, throughout their call. Attract Global Visitors
    19. 19. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 By providing a multilingual experience on the phone, visitors may feel at home in your facility, even before their first visit. Click Here to Learn How Multilingual Telephone Systems ImpactYour Business
    20. 20. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Professional Voicemail Greetings Callers have navigated your phone system, but personnel is tied up assisting others. No problem—they can leave you a voicemail…
    21. 21. Brought to you by Holdcom | www.holdcom.com | 800.666.6465
    22. 22. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 When your greeting leaves a less than stellar impression, you risk losing business.
    23. 23. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Here’s How: Follow these steps Use a ProfessionalVoice Over Free Download:TopTips for ProfessionalVoicemailGreetings Make the Best Impression On your Voicemail
    24. 24. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Telephone Surveys
    25. 25. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Create a Survey Ask questions about customer service received, marketing messages heard, and the overall caller experience.
    26. 26. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Don’t underestimate the power of surveys for reaching guests. Sometimes- just asking the question is all you need to do to say, “we care”.
    27. 27. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Your phone system can be used for more than making and receiving calls. It can be a powerful marketingand guest services tool.
    28. 28. Brought to you by Holdcom | www.holdcom.com | 800.666.6465 Click Here to learn how Hospitality Properties can use audio to enhance Marketing Strategies.
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