5 Ways to Use Audio to Enhance Your Small Business

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Professional Audio makes your company sound larger and more professional. Audio solutions help improve customer satisfaction and reduce frustration when call volumes reach capacity. Giving your company a voice will distinguish you from competitors. Audio marketing creates more buzz, keeps customers informed, and enhances your company’s reputation. Audio marketing initiatives allow your company to reach the already captive audience. Blog: Audio Solutions to Make your Small Business Look and ‘Sound’ BiggerHoldcom|www.holdcom.com|800.666.6465|info@holdcom.com

Serves as an opportunity to announce time sensitiveInformation and market your business. Proper audio content will increase customer satisfaction and decrease the chances of hang-ups, and unhappy customers. Many times a customer’s first impression of your business is your hold message. Blog: Message On Hold is Your First ImpressionHoldcom|www.holdcom.com|800.666.6465|info@holdcom.com

Automate your IVR for simple procedures to reduce hold time and increase efficiency. Gain customer confidence and brand Awareness. Decrease the need for a live agent. Act as a “call to action”Blog: IVR Announcements Can Be an Interactive Marketing Tool Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

A great voicemail greeting says, "Im serious and dependable," while a poor one can give the impression of being unreliable.•State your name and business.•Tell callers you will call them back.•Your voice should match your business’s image.•Update your message regularly.• Rehearse your message before recording.Blog: 10 Steps to Professional Voicemail Greetings Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Music can generate emotional responses from customers, keeping them in your business for a longer time. Having any type of music increases pleasure and patronage for in-store customers. Tempo and rhythm have the greatest influence on shopper experience. Slower music at a lower volume will keep Shoppers in your store for longer compared to fast, loud music. High volume, fast pace music increases perceived time duration. Blog: Overhead Music Sets the ToneHoldcom|www.holdcom.com|800.666.6465|info@holdcom.com

Affordable and effective. Reach customers on a more personal level.Allow your business to market and communicate In a creative way. Can also be described as an audio blog. Conversational. Blog: 10 Business Podcasting Ideas Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

Holdcom|www.holdcom.com|800.666.6465|info@holdcom.com

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5 Ways to Use Audio to Enhance Your Small Business

by Holdcom on Sep 30, 2011

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5 Ways to Use Audio to Enhance Your Small Business — Presentation Transcript