Brought to you by Holdcom | www.Holdcom.com | 800.666.64655 WAYS HOSPITALITYPROPERTIES CAN USEAUDIO ON THE INTERNET
Introduction         Why should I incorporate audio into social         media and internet marketing initiatives?Brought t...
Introduction         The internet is traditionally a visual space that         focuses on text and images.         Incorpo...
Where can I use audio?         1.    Your website         2.    Videos         3.    Virtual Tours         4.    Blogs and...
1.        Your Website          Most websites don’t incorporate audio. If yours          does, it will help you set yourse...
Example: Southwest Inn at SedonaThis Arizona-based hotel usesprofessionally produced audio to enhancewebsite navigation.Th...
First Step:  Develop an audio logo to play on your home  page. This way, online visitors will start  associating a particu...
2.        Videos          YouTube is one of the world’s most frequently          used search engines.          Harness int...
Example: Holiday InnHoliday Inn has YouTube videos that:     Promote the company’s newly      designed website     Show ...
First Step:  Brainstorm video content with your staff.  Some popular ideas are:     •  Property Tour     •  Meet the Staff...
3.        Virtual Tours          A virtual tour can allow potential guests to          experience your property from the c...
Example: Waverly Inn, Halifax, Canada       The tour begins with a panoramic        view of the Inn’s Lobby. Relaxing    ...
First Step:  Create a virtual tour with a company like RealTour  Vision.  Adding an audio greeting to the beginning of you...
4.        Blogs and Podcasts          Blogs and podcasts are content that you can          create based on your expertise....
Example: Crowne Plaza Times Square, ManhattanThe Times Square Crowne Plaza has afrequently updated blog that highlights:  ...
First Step  Start a blog. Introduce yourself and your staff  members, talk about what makes your hotel  and neighborhood g...
5.        eTraining Programs          In addition to on the job training and paper-          based learning, your staff ca...
Example: Thayer Lodging GroupTo teach about Thayer Lodging Group’snumerous conference centers, audio wasdeveloped for a sl...
First Step:  Decide what kinds of training programs would be  effective and appealing to your customers.  Create videos or...
Conclusion         Audio is a tool that can be used to enhance         marketing strategies and customer service         i...
The Next Step          Click Here to learn more about using audio to            enhance marketing and customer service    ...
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5 ways hospitality properties can use audio on the internet

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5 Ways hospitality properties and venues, including restaurants, resorts, hotels, and spas, can incorporate audio into their internet marketing campaigns. Blogs, podcasts, virtual tours, website audio, and eTraining are discussed.

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5 ways hospitality properties can use audio on the internet

  1. 1. Brought to you by Holdcom | www.Holdcom.com | 800.666.64655 WAYS HOSPITALITYPROPERTIES CAN USEAUDIO ON THE INTERNET
  2. 2. Introduction Why should I incorporate audio into social media and internet marketing initiatives?Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  3. 3. Introduction The internet is traditionally a visual space that focuses on text and images. Incorporating audio online can help you… • Differentiate yourself from your competition • Create a multimedia, multisensory experience for your online followingBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  4. 4. Where can I use audio? 1. Your website 2. Videos 3. Virtual Tours 4. Blogs and Podcasts 5. eTraining ProgramsBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  5. 5. 1. Your Website Most websites don’t incorporate audio. If yours does, it will help you set yourself apart from the pack. Adding audio increases engagement and makes pages more “sticky,” meaning that visitors will spend more time on your site. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  6. 6. Example: Southwest Inn at SedonaThis Arizona-based hotel usesprofessionally produced audio to enhancewebsite navigation.The voice over on the site directs visitorsto testimonials and reservations pages.The audio also promotes the Inn’seNewsletter, special promotions, andevents calendar.Seasonal rates and special event packagesare also discussed. View of the Southwest Inn at SedonaBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  7. 7. First Step: Develop an audio logo to play on your home page. This way, online visitors will start associating a particular sound with your brand. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  8. 8. 2. Videos YouTube is one of the world’s most frequently used search engines. Harness internet video presentations to gain exposure and interact with interested guests Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  9. 9. Example: Holiday InnHoliday Inn has YouTube videos that:  Promote the company’s newly designed website  Show a time-lapse video of staff setting up a new property  Announce social media campaigns, encouraging interactions  Display popular television ads Holiday Inn, Saddle Brook NJBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  10. 10. First Step: Brainstorm video content with your staff. Some popular ideas are: • Property Tour • Meet the Staff • 5 Things To Do in Our City Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  11. 11. 3. Virtual Tours A virtual tour can allow potential guests to experience your property from the comfort of their own living room. Adding audio gives you additional marketing opportunities. You can greet guests, show and tell what sets you apart, and highlight the unique offerings throughout your property or venue. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  12. 12. Example: Waverly Inn, Halifax, Canada  The tour begins with a panoramic view of the Inn’s Lobby. Relaxing music plays as a professional voice over describes the inn’s features.  Each type of room is introduced and described by the same voice over.  The music is carried throughout the entire presentation, helping to create consistency. Entrance to the Waverly InnBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  13. 13. First Step: Create a virtual tour with a company like RealTour Vision. Adding an audio greeting to the beginning of your virtual tour can help online visitors feel as comfortable and at home with your facility as real life guests. Choose music to play throughout the tour and keep voiceovers consistent. The right audio will help increase interactions Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  14. 14. 4. Blogs and Podcasts Blogs and podcasts are content that you can create based on your expertise. Creating an Audio Blog or a Podcast takes blogging to the next level. Using your property’s voice allows you to form deeper connections with customers Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  15. 15. Example: Crowne Plaza Times Square, ManhattanThe Times Square Crowne Plaza has afrequently updated blog that highlights:  Area Atractions, like parks, museums, and theater  Guides to NYC Neighborhoods  New Restaurants  Concierge Recommendations 26th floor : Crowne Plaza, Times SquareBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  16. 16. First Step Start a blog. Introduce yourself and your staff members, talk about what makes your hotel and neighborhood great. After you write your blogs, read them to produce a podcast. Follow up on your most popular blogs with new audio content. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  17. 17. 5. eTraining Programs In addition to on the job training and paper- based learning, your staff can benefit from eTraining programs that appeal to multiple senses. Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  18. 18. Example: Thayer Lodging GroupTo teach about Thayer Lodging Group’snumerous conference centers, audio wasdeveloped for a slide presentation that  Established a theme, carried throughout the conference  Incorporated interactive features  Mixed professional and character voices to increase engagement Hampton Inn, Sarasota Florida Part of the Thayer Lodging GroupBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  19. 19. First Step: Decide what kinds of training programs would be effective and appealing to your customers. Create videos or slide presentations that will encourage learning and proper training. Add audio to enhance content. Download Holdcom’s eTraining and eLearning Tips Brought to you by Holdcom | www.Holdcom.com | 800.666.6465
  20. 20. Conclusion Audio is a tool that can be used to enhance marketing strategies and customer service initiatives within the Hospitality Industry. For Hotels, Resorts, Restaurants, and Spas, the right audio can helpBrought to you by Holdcom | www.Holdcom.com | 800.666.6465
  21. 21. The Next Step Click Here to learn more about using audio to enhance marketing and customer service strategies.Brought to you by Holdcom | www.Holdcom.com | 800.666.6465

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