12 Months of On Hold Marketing for Restaurants and Catering


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How to keep your Restaurant or Catering Facility's Message On Hold program up to date, interesting, and engaging year-round.

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12 Months of On Hold Marketing for Restaurants and Catering

  1. 1. 12 Months of On Hold Marketing for Restaurants and Catering A guide for keeping Message On Hold content up to date, informative, and effective.www.holdcom.com | 800.666.6465 | info@holdcom.com
  2. 2. January• Explain your “light” options to attract customers with New Year’s Resolutions to maintain a healthy life style• Inform callers of changes in hours after the holidays• Announce upcoming events for the next month
  3. 3. February• Give Valentine’s Day information, including prices, hours, and options• Explain winter specials and the seasonal produce they include• Promote lunch specials for businesses and schools with February Break
  4. 4. March• Promote special events to get people out of the house before Spring has official sprung• Include availability for holiday gatherings• Update content about menu offerings to include Spring options
  5. 5. April• Announce the opening of outdoor dining spaces• Include catering availability for local businesses for events such as Administrative Professionals Day• Start promoting Mother’s Day menus and schedules
  6. 6. MayInclude completeinformation aboutupcoming, seasonallyrelevant happenings: – Mother’s Day – Father’s Day – Graduations – Prom Dinners – Weddings
  7. 7. June• Switch your menu information to Summer offerings• Highlight your kid- friendly options, as school is now ending• Include location and directions if you are hoping to attract vacationers.
  8. 8. JulyPromote summerevents you’re hostingand participating in:– Bar-be-ques– Block parties– Street fairs
  9. 9. August• Announce your participation in summer festivals, like town celebration days and County/State Fairs.• Encourage diners to come in to try your summer menu before fall begins.
  10. 10. September• Promote back to school specials an autumnal harvest dinners• Start hyping Halloween events.
  11. 11. October• Promote your costume contests, Halloween promotions, and neighborhood trick-or- treat program participation• Encourage callers to make holiday reservations and catering requests early.
  12. 12. November• Announce your holiday hours for Thanksgiving and beyond• Give information about catering for corporate and personal holiday parties
  13. 13. December• Wish callers “Season’s Greetings” and “Happy New Year”• Include your holiday scheduling• Encourage reservations for New Year’s Eve
  14. 14. Make Audio Work For You: FREE DOWNLOAD: How to use audio to improve marketing and guest services for Hospitality Properties CLICK HERE www.holdcom.com | 800.666.6465 | info@holdcom.com