Brochure ofEmail Marketing TrainingGrow your Sale Volumes at Ease25-26 May, 2013 @ Park Café - VTRUST OutletCall @ 012-906...
Course ObjectivesThe two-day course is designed to provide marketing practitioners witheffective email & SMS marketing str...
When 25-26 May, 2013 at 8:00am – 5:00pmWhere Park Café (Vtrust Outlet)Course Specs 2 days, 8 sessions, 12 hoursLanguage Kh...
Day 1: 25 May, 2013Session 1 8:30am – 10:00amEmail Marketing OverviewProvide a general view of worldwide email marketing, ...
Mr. Hoem Seiha, a training and event organizer, a long-standing emailmarketer and an award-winning English writer, has bui...
$99 ($20 discounts for group or early registrations by or before 16 April;$10 discounts for group or early registrations b...
Upcoming SlideShare
Loading in...5
×

Brochure of email marketing training

415

Published on

The two-day course is designed to provide marketing practitioners with effective email & SMS marketing strategies to increase sales and brand awareness, retain customer relations and strengthen external relations, introduce new products, launch promotion campaigns, and succeed every marketing campaign at both profit and non-profit organizations. By the end of the course, participants will be able to apply the lessons learnt to gear their marketing campaigns towards a successful path.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
415
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Brochure of email marketing training"

  1. 1. Brochure ofEmail Marketing TrainingGrow your Sale Volumes at Ease25-26 May, 2013 @ Park Café - VTRUST OutletCall @ 012-906-340 / 012-699-553
  2. 2. Course ObjectivesThe two-day course is designed to provide marketing practitioners witheffective email & SMS marketing strategies to increase sales and brandawareness, retain customer relations and strengthen external relations, in-troduce new products, launch promotion campaigns, and succeed everymarketing campaign at both profit and non-profit organizations. By theend of the course, participants will be able to apply the lessons learnt togear their marketing campaigns towards a successful path.
  3. 3. When 25-26 May, 2013 at 8:00am – 5:00pmWhere Park Café (Vtrust Outlet)Course Specs 2 days, 8 sessions, 12 hoursLanguage Khmer (materials in English)Course Fees: $99 (Refreshment, lunch provided)Further Info Call: 012-90-63-40 / 012-699-553General Details Email Marketing Overview CAN-Spam Acts and Unethical Issues Email List Building Core Concepts of Email Marketing Campaigns Spam Avoiding & Minimizing Creating Plain & Rich Text Email Campaigns Creating HTML Email Campaigns Mass Mailing (E-Mail Merge with Ms. Outlook & email server) Exercises & PracticesCourse ContentsInvestment in email marketing will growfrom US$1.3 billion in 2010 to US$2billion by 2014.SOURCE: FORRESTER RESEARCH, JANUARY 2012Facts
  4. 4. Day 1: 25 May, 2013Session 1 8:30am – 10:00amEmail Marketing OverviewProvide a general view of worldwide email marketing, in-cluding key statistics and trend both worldwide and nation-wide.CAN-Spam Acts and Unethical Is-suesProvide key knowledge of spam and unethical issues regard-ing email marketing.Session 2 10:30am – 12:00pmBuilding Email ListsProvide key skills in building email lists from CRM data,business networking events, social network sites (LinkedIn& Facebook), directory pages and other websites using tar-geting email spider program. Also provide practicalknowledge of importing from /exporting into Ms. Outlook,Gmail & Yahoo CSV files.Session 3 1:30pm – 3:00pmUnderstanding of Core Concepts ofEmail Marketing CampaignsProvide key understanding of email campaigns (rich text,plain text and HTML formats), including different types ofemail marketing campaigns (follow-up, promotion, saleslead generation, event & invitation, new product launch,newsletter, auto-response, scheduling, etc.)Spam Avoiding & MinimizingProvide guidelines to successful launches of email cam-paigns by providing keys to wording, design, word choices,spam-like words, types of spam-like campaigns, email serv-er requirements and sending policies and limits.Session 4 3:30pm – 5:00pmCreating Plain & Rich Text EmailCampaignsProvide key skills in creating plain and rich text email cam-paigns, using online-based email platforms, Ms. Outlook,Word & Publisher.Day 2: 26 May, 2013Session 5 8:30am – 10:00amCreating Basic HTML Email Cam-paigns (Web-based platform)Provide practical skills in creating basic HTML email mar-keting campaigns using online-based email platforms(Gmail, others).Session 6 10:30am – 12:00pmCreating Basic HTML Email Cam-paigns (Microsoft Office Packages)Provide practical skills in creating HTML email marketingcampaigns using Microsoft Outlook, Word & Publisher.Session 7 1:30pm – 3:00pmMass MailingProvide key skills in sending email campaigns to a largenumber of recipients by using PHPList software, dedicatedemail servers, and E-Mail Merge integrated with Ms. Out-look and Word/Publisher.Session 8 3:30pm – 5:00pmExercises & PracticesProvide trainees an opportunity to practice creating an emailmarketing campaign (campaign type and topic assigned bythe trainer) and sending as a test, using E-mail Merge inte-grated with Ms. Outlook and Publisher.Course Schedules
  5. 5. Mr. Hoem Seiha, a training and event organizer, a long-standing emailmarketer and an award-winning English writer, has built a huge successon business relations & networking and marketing campaigns throughboth written & spoken communications. Aside, he has such skills and ex-periences in education sciences, media and communications, and fieldmarketing that he has understood and achieved many marketing cam-paigns.Trainer ProfileWho should attend this course?This intensive course is ideal for marketing practitioners or sales persons,email marketers, entrepreneurs and those who organize frequent eventsand trainings or those who want to develop their email marketing skills toprepare for the future marketing campaigns.Ideality
  6. 6. $99 ($20 discounts for group or early registrations by or before 16 April;$10 discounts for group or early registrations by 22 April. Refreshmentsand lunch are provided)Course FeesIn order to fully benefit from the course, Participants are required to bring their laptops (with high speed de-sired, also 3G Modems and flash drives, if possible) to the training(laptops have to have Ms. Office Packages installed, Outlook, Word, andPublisher required). Participants are required to have an email account configured on Mi-crosoft Outlook (2007,2010) on their laptops. Participants should have Yahoo, Gmail, Facebook and LinkedIn Ac-counts (create ones if you have not yet had). Participants should know some EnglishParticipant Guides & Requirements(#17, St. 604, Toulkok, Phnom Penh)Email: entrepconsulting@gmail.comTel: 012-90-63-40 / 12-699-553Website: www.entrepconsulting.comLimited class size, only 25 seats available.Information & Registration

×