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Facebook Preferred Developers Consultant Application

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  • 1. DSHodges Digital StrategiesFacebook Preferred Developer ConsultantProgram Application
  • 2. Hodges Digital Strategies inhabits the intersection of Technology and Communications. We help brands build audiences online and were an early adopter of the Facebook API (our first app was developed in May of 2008). Over the years, we have influenced our clients to develop a roust presence on Facebook (via branded Fanpages, custom contests, advertising campaigns, analytical reports and engaging content). We developed multi-year programs for several recognized brands such as CarMax, AMF Bowling and non-profits such as ChildFund International. In helping facilitate content management on the client’s end, HDS developed a back-end system for our clients. The program, called Marquee, is available to our clients for any project that requires content to be edited on a regular basis. Clients are able to purchase a subscription to this particular service and all administrators on any given page with this service is able to edit copy, images and links on our pages.Hodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 3. Portfolio In addition to the case studies presented here, a more complete portfolio can be found at: http://www.slideshare.net/secret/ItyQPbCRT7IRFmHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 4. AMF Bowling Centers, Inc. Sports/Recreation/Activities Summer Unplugged Pin Decorating Contest Application (Summer 2011) Incorporated online/offline activity Multi-step, Multi-round contest www.facebook.com/AMFBowlingCenters MyAMF Custom Landing Page (Redesign) (November 2011) Incorporates Find a Location (replicates website functionality on Facebook) E-Club Sign-up form (replicates website functionality on Facebook) Plan an Event form (replicates website functionality on Facebook) Embedded video Editable content boxes via Marquee www.facebook.com/AMFBowlingCenters AMF Tournament Landing Page (October 2011) Expanding gallery of previous winners In-League contest (in development) Scrolling photo gallery Embedded video Editable content boxes via Marquee www.facebook.com/AMFBowlingCentersHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 5. 300 Bowling Sports/Recreation/Activities Tommy Ten Pin (One per 300 center – 9 total) (September 2011) Mirrors the user profile concept for 300’s mascot, Tommy Slideshow Editable content boxes via Marquee www.facebook.com/300Dallas (1 of 9 centers)Hodges Digital DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 6. WalkthroughHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 7. AMF Summer Unplugged Pin Decorating Contest - May-October 2011 Background Hodges Digital Strategies and AMF Bowling Centers have a long-standing digital relationship. For the past couple of years, HDS has helped AMF implement social media plans, including custom landing pages, contest applications and custom widgets. For one of AMF’s most recent contests, HDS created the Summer Unplugged Pin Decorating Contest. To support AMF’s in-center Summer Unplugged bowling program, HDS built a multi-round contest for the Facebook platform to bridge the offline (in-center)/online (Facebook) activity gap. Taking place over five founds, the Summer Unplugged Pin Decorating Contest spanned the entire summer and the durations of the in-center Summer Unplugged bowling program. Process Flow Users went to a local AMF Bowling Center to pick up a cardboard pin. Users had their children decorate the pin. Once decorated, they took a photo and uploaded it to the appropriate contest gallery. Users encouraged their Facebook friends to vote for their child’s pin. After each round, the pins with the most votes became finalists (4 each round, 1 per age group). After the four rounds, a grand prize round determined the overall contest winners.Hodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 8. Contest Landing Page From here, users could: 1. Sign up for the in-center Summer Unplugged bowling program. 2. View contest dates and prizes. 3. Upload their decorated pins. Contest Dates / PrizesHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 9. Voting Gallery A sample of what the voting gallery looked like once populated with pins NOTE: this shot was taken from the Finalist’s Gallery, however, it represents the same concept. Submission form Users had to assign an age group to compete in and a title for their artwork.Hodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 10. Voting Gallery Zoomed Image, accessed through the clickable thumbnails from the Voting Gallery. NOTE: this image was taken from the Finalist Voting gallery, however, this is the same concept from the Voting Gallery. Contest Share MessagingHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 11. Contest Screens These screens appeared during each round to prevent uploads in between voting periods. These were updated every round to remind users of important dates. Finalist Voting Gallery This was active during the Grand Prize voting round. Users could vote for a pin by clicking the button directly below their photo.Hodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 12. Winner’s PageHodges Digital DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 13. AMF Summer Unplugged Pin Decorating Contest - May-October 2011 Results Donated $4,920.50 to Susan G Komen. Gained about 16,000 fans. Generated 19,682 votes from 541 decorated pin entries. Over the course of the year, we’ve had a 52% fan-engagement rate.Hodges Digital DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 14. Child Fund International Non Profit In addition to our work listed below, this client also utilizes Facebook Ads and Facebook Places. Experience of a Lifetime Contest Application (Summer 2011) Multi-step/Multi-round contest Viral share component throughout application Back-end reporting for determining contest winnersHodges Digital DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 15. WalkthroughHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 16. Child Fund - Experience of a LifetimeTHE Experience of a Lifetime Contest Application - Summer 2011EXPERIENCEOF A LIFETIME Background ChildFund International, a non-profit organization with the mission of helping children around the world, came to Hodges Digital Strategies to develop a Facebook presence that would engage their fans and help spread their message. As discovered through HDS’ analytics reporting of ChildFund International’s Facebook and online presence, we found that a majority of fans were sponsors and donors to Childfund programs. We also found that a valuable prize for this group, would be the opportunity to visit their sponsored child/children. For their most recent project, ChildFund asked HDS to create a contest application to host its “Experience of a Lifetime” promotion, with the grand prize of a trip to visit a ChildFund child. Process Flow Users submitted an entry form. Users needed 10 friends to support their entry for it to become valid. Users received an additional valid entry for each supporter past the initial 10. Of the valid entries, 5 finalists were randomly selected. The 5 finalists submitted an appeal of why they should win. ChildFund’s community voted on the grand prize winner.Hodges Digital DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 17. “Like” Gate Screen over Experience of a Lifetime to implement a “Like” (which was required for entry). Entry Form Page Entry form to win the Experience of a Lifetime.Hodges Digital DROP U S A LI N E WEBSITE WE AR E ALSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 18. Re-enter Contest Page Landing page for when a user tries to re-enter the contest. Support Your Friends Page What a user’s friend would use to support their entryHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 19. Finalist’s Page This was the skeleton design, images and testimonials were inserting on the Facebook platform. Winner’s PageHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 20. Child Fund - Experience of a Lifetime THE Experience of a Lifetime Contest Application - Summer 2011EXPERIENCE OF A LIFETIME Results 90% fan engagement 360 valid entries Almost 2,000 votes for the finalistsHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 21. RichmondJobNet.com Local Business Richmondjobnet.com Landing Page (June 2011) RSS Blog/Events Job Search pulled via API Contest Widget Embedded Video Editable content boxes via Marquee Back-end reporting for determining contest winnersHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 22. WalkthroughHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 23. Landing Page Search Results Page WalkthroughHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 24. HDS Contact Local Business DS About Creative. Engaging. Innovative. Social. Hodges Digital is a Digital Agency that helps navigate the intersection of Digital, Social and Mobile Address 1805 E. Broad Street Richmond, VA 23223 United States of America Point of contact Casey Ferguson 804-344-5067 cferguson@hodgespart.com Sonali Shetty Technical Lead 804-344-5067 sonali@hodgesdigital.com Website (FB URL) www.facebook.com/hodgesdigitalHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 25. HDS Expertise Custom Landing/Fan pages Contest Applications Social Media Strategy Facebook AnalyticsHodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital
  • 26. HDS References mwreden@amf.com Merrell Wreden 7313 Bell Creek Road, AMF Bowling Centers,Inc Mechanicville VA, 23111 804-559-8643 Virginia Sowers vsowers@childfund.org Childfund International 2821 Emerywood Parkway, Richmond VA, 23294 804-545-3647 Sara Dunnigan sdunnigan@grpva.com Greater Richmond Partnership 901 E. Byrd Street, Suite 801, Richmond VA, 23219 804-353-6869Hodges Digital DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K (804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital