Be the first to like this
Conference proceeding at the International Network of Business and Management Journals (INBAM), Cornell Hospitality Quarterly Track, LIsbon, June 19th 2013. This research explores the link between consumer tribes, loyalty and company generated stimulus in Social Networking Services. Furthermore, this research analyses the possibilities for companies to enhance the consumer-consumer relationships. Finally, this research assesses the value of virtual tribes for restaurant operations in Finland.
Clipping is a handy way to collect important slides you want to go back to later.