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Student relationship management is a lifelong proposition. As institutions work to refine their recruitment and marketing practices to better attract adult students, colleges and universities must not forget that these relationships do not end once prospects enroll in their programs. In order to deliver long-term value to both students and their institutions, higher education administrators must look to sustain their relationship management efforts to deliver optimal service before, during, and after enrollment.
This session will focus on delivering best practices for building and maintaining relationships with adult students in order to facilitate recruitment and retention efforts. Learn how institutions ranging from University of Houston Continuing Education to SUNY Oswego Graduate Admissions are refining their customer service efforts to connect with adult students and not only to drive awareness and enrollment for their programs but to establish long-term connections with students and prospects.