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'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
'it's not all flash!
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'it's not all flash!

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Join Hobsons University presenter, Al Nunez Jr., as he delivers pointers for successful communication plans.

Join Hobsons University presenter, Al Nunez Jr., as he delivers pointers for successful communication plans.

Published in: Education, Technology, Business
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  • 1. ‘it’s not all flash!(or designing and executing effective communication plans across traditional and digital channels)’ al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly the online version of this presentation with full multimedia can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/notallflash.html
  • 2. where’s cal poly?(video)
  • 3. communication flows
  • 4. our goals inform promote encourage change sway or ‘the spin cycle’
  • 5. communication plans for discussion prospective applicant admitted parents alumni ambassadors veterans counselors
  • 6. prospective
  • 7. prospective
  • 8. prospective initial VIP message (video) p episodes (web series with themed episodes) (video) dept messages (every undergrad major represented) campus tours – qr codes check-in grand avenue (web broadcast with themed episodes) (video)
  • 9. samples (videos to play)
  • 10. applicant
  • 11. applicant application received authentication message periodically special notices tour messages application loaded to database (access Uportal)
  • 12. admitted
  • 13. conversion or the ‘admitted toenrolled gambit’ entire campus effort multitech  letter  department chairs  parents vip page  grand avenue  events  special tours  flow  qr tour confirmation  website  e-mail drivers  u portal  gps tour  virtual viewbook  out of state reception  e-surveys  chats  phone-a-thon  phone blasts continues to first day
  • 14. admitted
  • 15. samples (videos to play)
  • 16. parents
  • 17. prospective parent information on majors tour registration general campus information
  • 18. newly admitted parent VIP page the letter information gathered  parent bio/demo  connection to student established  parent comments vip page (video) out of state receptions special open house meeting orientation programs
  • 19. alumni ambassadors vip page building ambassador pool out of state receptions advancement touch
  • 20. how? the evolution the team the process
  • 21. the evolutionThen Now 300+ letters  Out of state reception  Parents VIP page  Phone blasts Brochures   Phone-a-thon QR tour confirmation Catalogue   Social media Special tours CD Rom’s  U portal  Virtual view book Website Mailers   Phone blasts  Phone-a-thon Paper application   QR tour confirmation Social media Printed View Book  Special tours  U portal  Virtual view book  Website
  • 22. the team my team (video – true life) equipment  steadicam (video)  dolly (video)  DSLR space  ‘more with less’ defined (video)
  • 23. the process no committees (allergic) knowing the campus ford tough! initial stage  identify need  establish timeline  determine content script  wordsmith  clever copy production distribute
  • 24. results applicant pool admitted pool my pool
  • 25. what’s in your world?
  • 26. evaluations www.eventmobi.com/HU2012 www.hobsonsuniversity.com/surveys‘it’s not all flash! (or desining and executing effective communication plans across traditional and digital channels)’ al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly com@calpoly.edu the online version of this presentation can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/notallflash.html

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