The State of Student Satisfaction

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Talk student satisfaction with Ben Page, chief executive at Ipsos Mori.

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The State of Student Satisfaction

  1. 1. The state of student satisfactionBen Page, Chief Executive, Ipsos MORIben.page@ipsos.com 1
  2. 2. ..nearly nine in ten think that a university education is worthwhile Overall, how worthwhile do you think a university education is these days? Don’t know Not at all worthwhile Not very worthwhile 2% 8% 4% 40% Very worthwhileFairly worthwhile 46% % Worthwhile 86 Not worthwhile 10 Net difference +76Base: 2,003 British adults aged 15+, 30 July - 5 August, 2010 Source: Ipsos MORI
  3. 3. UK universities are seen by the public to help address some economic issues What benefits, if any, do you think UK universities bring to the UK? Top mentions Education/knowledge 70% Develop skills of the workforce 33% Provide employment/jobs 24% Advances in science and technology 17% Help the UK economy to be competitive globally 14% Advances in medicine 11% Attracting investment to the UK 11%Innovation/help to develop new products and services 9% Help to promote British culture 5% Help to develop the Arts, (e.g. fine art, music, theatre, dance, literature, cinema) 4%Encourages and develops graduates’ softer skills such as confidence, independence and ways of thinking 2% Base: 2,003 British adults aged 15+, 30 July - 5 August, 2010 Source: Ipsos MORI
  4. 4. Will reforms createa competitive HEmarket?
  5. 5. 5Students expectations are going to behigher; our challenge is to show thevalue of coming to university andgetting a degree and the quality of thestudent experience. We havent yet hadmany questions about fees; its still allabout courses and universityKerry Law, director of external relations, De Montfort Universitywww.guardian.co.uk/higher-education-network/blog/2011/jun/27/higher-education-recruitment-starts-now-2012
  6. 6. But of course… 6 It is already a competitive market! Will as many students still want to go University? Some courses and universities will have a harder job to convince prospective students
  7. 7. 7What’s the state of studentsatisfaction?
  8. 8. Students are concerned 8
  9. 9. It’s not the course, it’s “what next?” 9 NSS 2010
  10. 10. But pretty cheerful about their courses 83% of undergraduates are satisfied with their courses (National Student Survey) More than 8 in 10 students find their course intellectually stimulating and motivating (National Student Survey) 86% of research postgraduate students say that the overall experience of their programme met or exceeded their expectations (Postgraduate Research Experience Survey) 88% of taught postgraduates say that the overall experience of their programme met or exceeded their expectations (Postgraduate Taught Experience Survey) 83% of students believe that their course has improved their career prospects (Ipsos MORI)
  11. 11. A trend of rising satisfaction....% Agree Teaching on my course Overall satisfaction Learning resources Personal development Academic support Organisation and management Assessment and feedback
  12. 12. 12Who’s happiest?
  13. 13. Age matters Older students most positive about Teaching and Learning
  14. 14. Size matters – small is beautiful Students in small institutions more positive about Teaching and Learning …more positive about Academic Support …more positive Personal Development. …more satisfied with the overall teaching quality
  15. 15. Ethnicity – some differences.... Students from Asian ethnic backgrounds less positive about their courses than white students...as in other areas of public services Students from black ethnic backgrounds more positive about Assessment and Feedback
  16. 16. Londoners more miserable (as normal) Students in the London area less satisfied – why? Students in NI and Scotland are more satisfied…..
  17. 17. By subject? Students in historical and philosophical subjects or physical sciences are happiest Creative arts and design students have the lowest satisfaction scores
  18. 18. 18As in so manyareas – key issueis interactivecommunication
  19. 19. Weakest link is Feedback 19
  20. 20. Assessment and feedback less good % Agree The criteria used in marking have been clear in advance 73%Assessment arrangements and marking have been fair 74% Feedback on my work has been prompt 62% I have received detailed comments on my work 67% Feedback on my work has helped me 62% clarify things I did not understand Base: c.265,000, NSS, fieldwork January – April 2011 Source: Ipsos MORI
  21. 21.  1 in 2 students feel that their own feedback is not listened to and valued 4 in 10 say it is not clear how their comments on the course have been acted upon
  22. 22. 9% didn’tenjoy it
  23. 23. Focus of the Overstretched Classes course is on university are far theory rather than resources too large practice ” Contact hours and lack of Difficult to face-to-face Lack of library contact tutorials resources staff Lack of non- Lack of a sense of exam based Cost of community assessments doing a amongst students course
  24. 24. www.student-direct.co.uk/2011/09/the-worst-university-in-the-russell-group/ 24
  25. 25. Some conclusions... A really good example of a sector raising its game Further improvements might be harder Chance to recast what we do: means we have to have the conversation Technology is on our side – and offside More and better communications will help...
  26. 26. ben.page@ipsos.com
  27. 27. Assessment and feedback (% agree)The criteria used in marking have been clear in advance Assessment arrangements and marking have been fair Feedback on my work has been prompt I have received detailed comments on my workFeedback on my work has helped me clarify things I did not understand Base: 264,500 NSS respondents, fieldwork January – April 2011 Source: Ipsos MORI
  28. 28. Academic support (% agree) I have received sufficient advice and support with my studies I have been able to contact staff when I needed toGood advice was available when I needed to make study choices Base: 264,500 NSS respondents, fieldwork January – April 2011 Source: Ipsos MORI
  29. 29. Organisation and management (% agree)The timetable works efficiently as far as my activities are concerned Any changes in the course or teaching have been communicated effectively The course is well organised and is running smoothly Base: 264,500 NSS respondents, fieldwork January – April 2011 Source: Ipsos MORI
  30. 30. Learning resources (% agree) 30The library resources and services are good enough for my needsI have been able to access general IT resources when I needed to I have been able to access specialised equipment, facilities or room when I needed to Base: 264,500 NSS respondents, fieldwork January – April 2011 Source: Ipsos MORI

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