How to Develop An Effective PR Measurement Strategy
Connect Event Feedback and Analyze with Gamification
1. Event Hub App – From Soon™ Team
Collect Event Feedback and Analyze with Gamification
2. Market Opportunity
Market Site: Hà Nội, with
• 8 millions People,
• 2 millions using smartphone
• 50+ organizer (small, medium or big)
• 10000+ people participate events each month
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3. Problem
One year: ticketbox.vn ~ 500 events
sukienhay.com ~ 2000 events
⟹ Even Nielsen or Cimico have no analyze for category event
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4. Product/Service – EventHub App
Before event:
- Selling ticket and promote event ⟹ through website, app, Facebook and
mailing list.
- Work with Organizer to create tailor made feedback form
- Research related analyze comment on social network
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5. Interactive while
event happens
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• Increase User Experience
When Participating Events
• Connect Participants
joining Event
• Help Organizer Catch User
Concerns
8. Gamification
• Make feedback no more boring
• Encourage User to give
feedback
• Increase User Engagement
with Organizer
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9. Gamification
• Make feedback no more boring
• Encourage User to give
feedback
• Increase User Engagement
with Organizer
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10. Competition/Competitive Advantage
• Event is a Potential Market with hundreds of organizers.
• EventHub is the first application/service which provide complete solution for
organizer before, in and after an event.
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11. Revenue Model
3 factors:
• Free application and sample feedback form to attract organizer about service.
• Premium service which provide deeper analyze and a tailor made feedback form –
Organizer has to pay to use the service
• Partnership with market analyzing company to use feedback data
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12. Marketing/Growth Strategy
Marketing:
• Directly mouth to mouth and friend invite
• Advertising (Facebook, Google, etc.)
Milestone:
• 500+ end users in first month beta
• 5000+ end users after 3 months launch
• 10+ organizer using service after 3 months launch
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13. HR (Cofounders, Management team)
Founders: 5 members – All Software engineerings
⟹ Need marketing members:
• Using service – cost much, can’t not have long term effect
• Invite people to co-work
Mention of major investors ???
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