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Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
Acme email campaign
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Acme email campaign

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  • 1. Email Campaign Michele Hladik 9-20-11
  • 2.  Promote ACME Pros Earn new clients List of 1,000 potential clients 40% response rate
  • 3.  Primarily a video email campaign Opening shot of videos mark links Subject line should be brief but captivating Personal feeling language Discount offer for first time Measure by usage
  • 4.  73 % success rate Allows customers to see for themselves Humanizes testimonials More captivating Less effort for potential client Flexibility in viewing
  • 5.  Shows services in action Voice of president o Detailing the services provide o Personally appealing to the customer
  • 6.  Testimonials of Satisfied customers Fade between speaker and clean office space (“Janitorial Services,” n.d.) (“Janitorial Services,” n.d.)
  • 7.  Captivating subject line  Personal or friendly tone  Make the recipient feel “chosen”  Minimal body o About the company o What can be seen on video(“JC Email…,” 2002.) o Call to act o Discount offers (“Email Marketing…,” n.d.)  Appointment request link
  • 8.  20% discount for first time use 10% discount for second use 10% discount for referring a friend
  • 9.  The number of appointment requests  The number of referrals(“Add New…,” 2010.)
  • 10.  Videos will captivate Language will invite Discounts will entice Strong return and increase in clients
  • 11. Add new appointment. (2010). Genbook. Retrieved September 20, 2011 from http://genbook.blogspot.com/2010/09/improved- appointment-adding-and-moving.htmlEmail marketing business. (n.d.). Retrieved September 20, 2011 from http://promotedprofits.com/email-marketing-businessHughs, A.M. (2011). Inbox breakdown. Chief Marketer, 3(3), 31. Retrieved from Business Source Complete database.Janitorial services. (n.d.). Jamar Remodeling Inc. Retrieved September 20, 2011 from http://www.jamarhouses.com/Remodeling/Cleaning/OfficeCleaners.htmlJC email direct. (2002). Brothersoft. Retrieved September 20, 2011 from http://www.brothersoft.com/jc-email-direct-express- 27193.htmlLarson, C.E., Czinkota, M.R., Ronkainen, I.A., Ingram, T.N., LaForge, R.W., Avila, R.A., Schwepker, C.H., & Williams, M.R. (2008). Persuasive strategies: Influencing business and consumer decisions. (custom publish). Mason, Ohio: Cengage Learning.Miller, R.K. and Washington K. (2011). Chapter 63: Email marketing. 354-357. Retrieved from Business Source Complete database.Ramsey, R. B. (n.d.). Scenario five: Inquiry Campaign. Franklin University. Retrieved September 18, 2011 fromhttp://video.franklin.edu/Franklin/mktg/350/scenarioFour.htmlWestlund, R. (2009). Best practices for email marketing. Media Week, 19(31), E2-E6. Retrieved from Business Source Complete database.

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