Richrelevance presenting at The Hive by Tyler Kohn

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  • OurPersonalization Maturity Model™ helps retailers map and plan their progress throughout key phases of personalization maturity.It also describes how each phase impacts customer experience and brand development.A retailer might not be ready for omnichannel yet but give us one data set and let us build off of it.Most IT infrastructure don’t allow retailers to go from stage one to stage five but RichRelevance can do just that.Our SaaS service allows you to be agile depending on what’s right for your business.
  • Richrelevance presenting at The Hive by Tyler Kohn

    1. 1. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Digital Strategies for Retail Tyler Kohn Co-Founder & CTO RichRelevance
    2. 2. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. The Global Leader in Omnichannel Personalization 175+ 24 $10B 35 27 1B9+ 2PB 6,200 90% 100% 13,250 447th $13M 11
    3. 3. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Trusted by world-class brands
    4. 4. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Personalization Maturity Model STATIC EXPERIENCE AUTOMATION INSIGHT INTEGRATION OFFLINE INTEGRATION OMNI- CHANNEL • 1-to-1 dialogue with customer, regardless of channel • Hill-climbing culture drives constant testing and innovation • Consolidated and actionable customer data across all channels • Location-based targeting in-store • Custom algorithms and applications • Create an unified retailing experience (onsite and offline) • Integrated with inventory management • Connect brick & mortar, e-commerce, and mobile, with personalized in-store pickup • Real-time/Instant analytics • Geo-targeting (onsite) • Multiple best-practice placements across user experience (Category Pages, Search, Email) • Targeted creative & ads • Transparent messaging for Recommendations • Attribute, Inventory, and segment-based personalization • Data-driven merchandising • Product/Content recs using a few pre-defined hard-coded algorithms • Heavy merchandiser control, with limited A/B testing • No dynamic / conditional placements • Predominantly online presence only • Manual or no recs • Seasonal merchandising • Marketing Calendar or politics drives all creative • All users are treated the same, regardless of behavior or known differences LEVEL 1 (90%) LEVEL 2 (65%) LEVEL 3 (35%) LEVEL 4 (10%) LEVEL 5 (<3%) IT- and Merchant-driven, “feel good” decisions, minimal value Business-driven, measurable, but marginal contribution Optimized channel, process built for success Near-full view of customer 1:1 dialogue
    5. 5. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. RichRelevance products It’s all about personalizing to the shopper Personalized product recommendations Ecommerce site monetization and intelligent ad targeting Content library personalization (videos, articles, images) integrated with CMS Triggered and real-time email and push-notification optimization Targeted campaign creative and promotion optimization Big data innovation platform Category results personalized for each shopper EARLY ACCESS
    6. 6. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. FOR THE CUSTOMER: Her own personal store FOR RETAILERS: Higher customer lifetime value What does “Relevance In Store” mean for customers and retailers? Relevance In Store
    7. 7. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. Recs and offers printed on receipt at checkout Recs and promos based on previous purchases In-app proximity alerts personalized to associate and shopperRecommendations and offers personalized based on visits Trigger alert based on exit without purchase Mobile device and iPad app integration Relevance In Store
    8. 8. © 2014 RichRelevance, Inc. All Rights Reserved. Confidential. • We invite you to co-develop your own “Relevance In Store” experience at the {rr} Omnichannel Lab • 1- to 3-day workshop to: – Build an end-to-end omnichannel experience – Customize our “out-of-the-box” consumer iPhone, in-store wifi, POS, and sales associate apps to reflect your brand and experience • Everything you need – Side-by-side with integration experts – The necessary APIs to see everything work in real time – All hardware on-site for testing Making “Relevance In Store” a reality Relevance In Store

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