Bay Sensors presenting at The Hive by Greg Tanaka

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  • 1. Introduction Founders Investors Advisors Seth Berman Richemont, Susa Prof. Girod Eng. Dean - Stanford Eric Feng Flipboard. Kleiner, Hulu Jeff Hammerbacher Cloudera. Accel, Facebook Dr. Andreas Weigend Social Data Lab @Stanford/Berkeley Chief Scientist @Amazon Prof. Kaufmann Chair of Marketing @Boston University; Board of Directors @Dunkin Donuts Confidential and Copyright ©2013 Eyestalks Corp dba Bay Sensors. All Rights Reserved Greg Tanaka CEO & Product • Founded imaging biz @Rambus; Sale/Mktg @Synopsys • Planning and Transportation Commissioner @Palo Alto • Caltech, UC Berkeley Chengpeng Chen Engineering • Co-founder @Averlogic (IPO) • Imaging @Trident Microsystems • National Taiwan University; MS CS @USC Jim Brownell VP/CIO @GAP, Restoration Hardware, Williams-Sonoma, J Crew, Toys R-Us, Harbor Freight Prof. Serguei Netessine Research Director of INSEAD-Wharton alliance Professor of Global Technology and Innovation Confidential ©2014 Bay Sensors. All Rights Reserved
  • 2. Sensor Advantages Disadvantages Visual • Location accuracy • Very rich data • Complete • View can be blocked • Difficult to process • Recognition accuracy WLAN • Unique identifier • Common • Goes through walls • Location accuracy • Very limited sample • Requires smartphone Audio • Rich data • Easier to process vs. Visual • Place identification • Limited range • Noise impacts accuracy Comprehensive Data Collection Data/Analytics for Retail/CPG Sensor Data • Comprehensive • Real-time • Accurate 3rd Party Data Integration • Weather • Events • Point-of-Sales • Etc. Actionable Insights • Location Potential • Staffing Optimizations • Shopper Yield • Marketing Attribution • Display Effectiveness • Planogram (POG) Compliance
  • 3. We unify all departments across the company Retail Sales Funnel Confidential ©2014 Bay Sensors. All Rights Reserved Outside Counts Dwell Rate Instore Behavior POS Integration Shopper Counts Department: Real Estate Action: Site Selection, Remodel Department: Visual Merchandiser, Marketing, Agency Action: Window Resets, Branding, Advertising Department: Store Operations, Marketing Action: Improved Service and Customer Experience Department: Store Operations, Merchandiser Action: More Engaging Displays, POG Compliance Department: IT, Finance Action: Report and Budget
  • 4. We are hiring Software Engineers Data Scientist / Python coders Embedded Software Engineers Infrastructure Engineers (cloud) Test Engineers Please email with resume :