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How a leading publisher uses Experian Hitwise Lifestyle data
Taunton Interactive, a leading publisher of magazines and online content, wanted to understand its web visitors. They wanted to discover if there was a difference between the visitors to its online content between those that visited their online store.
Using Hitwise Lifestyle data on a weekly basis to compare a custom roll-up of their web properties to the online store. The publisher found that traffic to the online store was of different customer segments to the online properties.