Your SlideShare is downloading. ×
Taunton Interactive Case Study
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Taunton Interactive Case Study

179
views

Published on

How a leading publisher uses Experian Hitwise Lifestyle data …

How a leading publisher uses Experian Hitwise Lifestyle data

The Challenge

Taunton Interactive, a leading publisher of magazines and online content, wanted to understand its web visitors. They wanted to discover if there was a difference between the visitors to its online content between those that visited their online store.

The Solution

Using Hitwise Lifestyle data on a weekly basis to compare a custom roll-up of their web properties to the online store. The publisher found that traffic to the online store was of different customer segments to the online properties.

Published in: Business, Sports

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
179
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How a leadingpublisher usesExperian HitwiseLifestyle dataHitwise Lifestyle is an online customer segmentation and targeting tool that reveals thedemographics, attitudes and behavioral characteristics of visitors to your website, and yourcompetitors’ websites. Hitwise Lifestyle provides unprecedented insights into the psychographicand lifestyle attributes of an audience for maximizing the effectiveness of your marketing campaigns,media plans and strategic and affiliate partnerships. Benefits • Actionable and Comprehensive: Each segment is comprised of a range“The Lifestyle tool is one of of different lifestyle characteristics, including: ethnicity, lifestyle and mediamy favorite tools especially behaviors, attitudes, shopping preferences and geographic location.now that we are able to trend • Robust Planning Tool: Lifestyle allows for instant identification of the websites that attract the highest concentration of your brand’s mostout over time the peaks and desirable customers.valleys per segment across • Customizable: Create your own categories of websites and see lifestyleany site.” profiles of audiences to your custom set. Actionable Insights Taunton Interactive, a leading publisher of magazines and online content, plus an“With such fragmentation online store, uses Hitwise Lifestyle data on a weekly basis to compare a customgoing on across all media roll-up of their web properties to the online store. The publisher found that traffictoday it really helps to to the online store was of different customer segments to the online properties.understand the consumer Using Experian Hitwise Mosaic data, they profiled the Lifestyle segments ofsegments as forensically visitors to the online store and identified new advertising prospects based on other sites that the audience segments visit. They also realized that the content ofas possible and Hitwise their websites needed to speak to a more affluent sector. By profiling the affluenthas been my #1 go to tool segments (Affluent Suburbia, Upscale America etc) and uncovering the sites they visit, Taunton Interactive has true audience insights and a strategy to presentfor this for many years now.” to the executive team.– Nick Rozdilsky, VP Digital Marketing, The publisher also matched Hitwise Demographic and Lifestyle data with theirTaunton Interactive offline data and performed an interesting overlay to see what audience segments were unique to online or offline publications or common to both. This information assisted with marketing strategies online and offline. “Being able to index against other sites, industries and custom categories is extremely valuable. I have not found any other tool that performs such a comprehensive job”, says Nick Rozdilsky, Vice President Digital Marketing, Taunton Interactive (The Taunton Press).