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Parcel2 go Case Study

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Search Sends Freight Company into Top Ten …

Search Sends Freight Company into Top Ten


The Challenge

Parcel2Go wanted to boost its online presence and needed to better understand how search engine marketing could help effectively accomplish this goal.


The Solution

Using Hitwise Search Intelligence™, Parcel2Go identified the most effective keywords driving traffic to key competitors in its industry, and variations on those keywords, and implemented them on Google AdWords in February 2006.

Following the start of the pay-per-click (PPC) campaign, Parcel2Go significantly increased the traffic it was receiving from search engines, from 27% in February to 65% in June 2006. In addition, Parcel2Go has more than doubled its market share since February, increasing its rank within the Hitwise Freight & Storage industry from #16 to a high of #5 in April 2006.

Published in: Business, Technology

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  • 1. Search sends Freight Company into Top TenThe ChallengeTo better understand the potential of search marketing to boost the online Hitwise at work:presence of Parcel2Go.The SolutionIn January 2006, Parcel2Go purchased Hitwise to help guide its search termmarketing strategies. Having seen the potential of search marketing among Competitive Insights forindustry leaders, Parcel2Go turned to Hitwise for insight into competitive Search Marketingstrategies with regards to developing keyword lists, search engine selection,and budget allocation. Industry Business and Finance: FreightUsing Hitwise Search IntelligenceTM, Parcel2Go identifi ed the most effective & Storagekeywords driving traffi c to key competitors in its industry, and variations onthose keywords, and implemented them on Google AdWords in February2006.Following the start of the pay-per-click (PPC) campaign, Parcel2Go “Hitwise has allowed ussignifi cantly increased the traffi c it was receiving from search engines, from to accurately pinpoint27% in February to 65% in June 2006. the ROI of our marketingIn addition, Parcel2Go has more than doubled its market share since spend” explainsFebruary, increasing its rank within the Hitwise Freight & Storage industryfrom #16 to a high of #5 in April 2006. Richard Mercer. “TheParcel2Go subsequently achieved the Hitwise Top 10 Award within the detailed reports allowFreight and Storage industry for the period April-June 2006, and now proudly our company to makedisplays the award on its home page. calculated decisionsThe Benefits based on current andIn using Hitwise to identify the most effective keywords for its business,Parcel2Go acheived an ROI of 150% from its initial search campaign historical industryinvestment. trends.”“Hitwise has allowed us to accurately pinpoint the ROI of our marketing Richard Mercer, spend,” explains Richard Mercer. “The detailed reports allow our company to Business Development make calculated decisions based on current and historical industry trends.” Manager, Parcel2GoAbout Experian HitwiseExperian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers acompetitive advantage by providing daily insights on how 25 million Internet users around the world interactwith more than 1 million websites. This external view helps companies grow and protect their businesses byidentifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients acrossnumerous sectors, including financial services, media, travel and retail.Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom,Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about ExperianHitwise is available at www.hitwise.co.uk ©2009 Hitwise Pty. Ltd. All of the trademarksFor up-to-date analysis of online trends, please visit the Hitwise Research Blog at www.ilovedata.com and and logo are the property of their respectiveHitwise Data Centre at www.hitwise.com/uk/resources/data-centre. owners. All rights reserved.