2010 Holiday Retail RecapJanuary 12, 2011© 2009 Experian Information Solutions, Inc. All rights reserved. Experian and the...
Today’s Discussion                     © 2009 Experian Information Solutions, Inc. All rights reserved.                   ...
Key Traffic Trends                     © 2009 Experian Information Solutions, Inc. All rights reserved.                   ...
Visits increased to Retail 500 during 2010 holiday season                    © 2009 Experian Information Solutions, Inc. A...
Comparison shopping tools and large retailerstopped the fast growing websites for visits in Dec                     © 2009...
Apparel & Accessories and Flowers & Giftsexperienced highest gain in traffic during December                    © 2009 Exp...
Flash Sales & Private Shopping Clubs increased inpopularity during December                    © 2009 Experian Information...
Visits to Flash Sales & Private Shopping Clubsincreased throughout the holiday season                    © 2009 Experian I...
Online Holiday Shoppers                   © 2009 Experian Information Solutions, Inc. All rights reserved.                ...
Visitors to Retail 500 largely mirror US population                     © 2009 Experian Information Solutions, Inc. All ri...
HH income of visitors unchanged from last year                    © 2009 Experian Information Solutions, Inc. All rights r...
Upscale America and Affluent Suburbia representthe largest share of visitors to Retail 500                   © 2009 Experi...
Top retailer rank high for visits along with footwear& sneakers for the Struggling Societies segment                      ...
Key Drivers of Traffic                     © 2009 Experian Information Solutions, Inc. All rights reserved.               ...
Upstream traffic to the Retail 500 increased fromSocial Networking and Multimedia websites in Dec                    © 200...
Referrals from Social Networking and Forumsincreased throughout the entire holiday season                    © 2009 Experi...
Consumers often visiting retailers immediately afterFacebook                    © 2009 Experian Information Solutions, Inc...
Downstream traffic to Retail 500 from Email peakedon Thanksgiving and Black Friday                    © 2009 Experian Info...
Retailers receive the highest share of traffic fromRewards & Directories on Thanksgiving                                  ...
Downstream traffic from Search Engines to Retail500 peaked on Black Friday                    © 2009 Experian Information ...
Volume of Black Friday related searches similar toprevious holiday season              3%     52%                    © 200...
Searches for retailer coupons and discount codescontinue to grow                +13%      +27%                    © 2009 E...
Majority of consumers continue to find coupons &codes on aggregator websites                   © 2009 Experian Information...
Significant share of searches for retail coupons &discount codes from affluent households                     © 2009 Exper...
Searchers for retail coupons & discount codes morelikely to visit many of the top-trafficked websites                    ©...
iPads/iPods, Kindles, Nooks and Xbox 360 Kinectwere the top product searches to increase YoY    Filtered to exclude names ...
Electronics also dominated the internal searches onTarget.com throughout the holidays                                     ...
Searches for Consumer Electronics continued togrow during the holiday season                11%                      © 200...
Amazon & Best Buy captured a higher share ofsearches for specific consumer electronics                   © 2009 Experian I...
Many consumers hope to exchange or sell giftcards during the post Holiday season                   © 2009 Experian Informa...
Key Takeaways Visits increased to Retail 500 during 2010 holiday season and Black Friday  was the top day for traffic, fo...
For a copy of today’s presentation,Thanks!                        please email webinars@hitwise.comVisit our blogs:iloveda...
© 2009 Experian Information Solutions, Inc. All rights reserved.
Upcoming SlideShare
Loading in...5
×

2010 Holiday Recap Presentation

627

Published on

How receptive were shoppers this holiday season?

Learn:

* This year’s top performing retail sites
* New and recurring search trends
* Brick & Mortar vs. Website Only online search behavior
* Multichannel marketing recap and breakdown, which channels were the most effective and the performance of search, email, affiliate partners and social networks

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
627
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2010 Holiday Recap Presentation

  1. 1. 2010 Holiday Retail RecapJanuary 12, 2011© 2009 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.
  2. 2. Today’s Discussion © 2009 Experian Information Solutions, Inc. All rights reserved. 2
  3. 3. Key Traffic Trends © 2009 Experian Information Solutions, Inc. All rights reserved. 3
  4. 4. Visits increased to Retail 500 during 2010 holiday season © 2009 Experian Information Solutions, Inc. All rights reserved. 4
  5. 5. Comparison shopping tools and large retailerstopped the fast growing websites for visits in Dec © 2009 Experian Information Solutions, Inc. All rights reserved. 5
  6. 6. Apparel & Accessories and Flowers & Giftsexperienced highest gain in traffic during December © 2009 Experian Information Solutions, Inc. All rights reserved. 6
  7. 7. Flash Sales & Private Shopping Clubs increased inpopularity during December © 2009 Experian Information Solutions, Inc. All rights reserved. 7
  8. 8. Visits to Flash Sales & Private Shopping Clubsincreased throughout the holiday season © 2009 Experian Information Solutions, Inc. All rights reserved. 8
  9. 9. Online Holiday Shoppers © 2009 Experian Information Solutions, Inc. All rights reserved. 9
  10. 10. Visitors to Retail 500 largely mirror US population © 2009 Experian Information Solutions, Inc. All rights reserved. 10
  11. 11. HH income of visitors unchanged from last year © 2009 Experian Information Solutions, Inc. All rights reserved. 11
  12. 12. Upscale America and Affluent Suburbia representthe largest share of visitors to Retail 500 © 2009 Experian Information Solutions, Inc. All rights reserved. 12
  13. 13. Top retailer rank high for visits along with footwear& sneakers for the Struggling Societies segment Share of Visits to Retail 500 from Struggling Societies Share of Visits to Website from Struggling Societies © 2009 Experian Information Solutions, Inc. All rights reserved. 13
  14. 14. Key Drivers of Traffic © 2009 Experian Information Solutions, Inc. All rights reserved. 14
  15. 15. Upstream traffic to the Retail 500 increased fromSocial Networking and Multimedia websites in Dec © 2009 Experian Information Solutions, Inc. All rights reserved. 15
  16. 16. Referrals from Social Networking and Forumsincreased throughout the entire holiday season © 2009 Experian Information Solutions, Inc. All rights reserved. 16
  17. 17. Consumers often visiting retailers immediately afterFacebook © 2009 Experian Information Solutions, Inc. All rights reserved. *Internal search terms 17 are based upon custom analysis
  18. 18. Downstream traffic to Retail 500 from Email peakedon Thanksgiving and Black Friday © 2009 Experian Information Solutions, Inc. All rights reserved. 18
  19. 19. Retailers receive the highest share of traffic fromRewards & Directories on Thanksgiving Rewards & Directories Filtered to include Retail 500 © 2009 Experian Information Solutions, Inc. All rights reserved. 19
  20. 20. Downstream traffic from Search Engines to Retail500 peaked on Black Friday © 2009 Experian Information Solutions, Inc. All rights reserved. 20
  21. 21. Volume of Black Friday related searches similar toprevious holiday season 3% 52% © 2009 Experian Information Solutions, Inc. All rights reserved. 21
  22. 22. Searches for retailer coupons and discount codescontinue to grow +13% +27% © 2009 Experian Information Solutions, Inc. All rights reserved. 22
  23. 23. Majority of consumers continue to find coupons &codes on aggregator websites © 2009 Experian Information Solutions, Inc. All rights reserved. 23
  24. 24. Significant share of searches for retail coupons &discount codes from affluent households © 2009 Experian Information Solutions, Inc. All rights reserved. *Demos are based 24 upon custom analysis
  25. 25. Searchers for retail coupons & discount codes morelikely to visit many of the top-trafficked websites © 2009 Experian Information Solutions, Inc. All rights reserved. *Rankings are based 25 upon custom analysis
  26. 26. iPads/iPods, Kindles, Nooks and Xbox 360 Kinectwere the top product searches to increase YoY Filtered to exclude names of retailers © 2009 Experian Information Solutions, Inc. All rights reserved. 26
  27. 27. Electronics also dominated the internal searches onTarget.com throughout the holidays *Search terms are based upon © 2009 Experian Information Solutions, Inc. All rights reserved. custom analysis of internal 27 searches on Target.com
  28. 28. Searches for Consumer Electronics continued togrow during the holiday season 11% © 2009 Experian Information Solutions, Inc. All rights reserved. 28
  29. 29. Amazon & Best Buy captured a higher share ofsearches for specific consumer electronics © 2009 Experian Information Solutions, Inc. All rights reserved. 29
  30. 30. Many consumers hope to exchange or sell giftcards during the post Holiday season © 2009 Experian Information Solutions, Inc. All rights reserved. 30
  31. 31. Key Takeaways Visits increased to Retail 500 during 2010 holiday season and Black Friday was the top day for traffic, followed by Thanksgiving and Cyber Monday. The Apparel category experienced the highest growth in December with an increase of 25% in visits. Larger retailers also continued to capture additional market share. Search remains the key driver of traffic to retailers and represented 28% of all upstream traffic in December. Traffic referrals from the Social Networking and Forums category increased 27% YoY due to the continued growth of the category and popularity of Facebook. Affluent consumers were among the budget-conscious shoppers turned to search to find discounts & deals during the holiday season, searches for retailer branded coupons increased 13% YoY. Electronics reigned supreme among products with searches for tablets, electronic readers and consoles & video games topping the lists this year with increases over the previous holiday season. © 2009 Experian Information Solutions, Inc. All rights reserved. 31
  32. 32. For a copy of today’s presentation,Thanks! please email webinars@hitwise.comVisit our blogs:ilovedata.comexperian.com/blogs/marketing-forward/Follow us on Twitter & Facebook:@Hitwise_US@ExperianMktfacebook.com/ExperianHitwisefacebook.com/ExperianMarketingServices © 2009 Experian Information Solutions, Inc. All rights reserved. 32
  33. 33. © 2009 Experian Information Solutions, Inc. All rights reserved.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×