Bass Pro Shops Case Study
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Marketing Forward is using customer preferences to drive targeted marketing ...
Marketing Forward is using customer preferences to drive targeted marketing
Experian Marketing Services and Bass Pro Shops increase customer response through data-driven marketing
Bass Pro Shops is a leading multichannel retailer of outdoor recreation goods and hunting and fishing equipment. They wanted to increase email open rates, ROI and transaction rates, as well as gain a better understanding of the online competitive landscape.
Bass Pro Shops was able to meet its goals by utilizing Cheetahmail, QAS and Hitwise to gain the insight they needed to drive targeted marketing campaigns.
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