Affiliate Marketing 2.0

Slideshow Transcript

1. Slide 1: myspace technology community networks twitter digg labs social media blogs web 2.0 hitflip ajax tagging long tail api blogs podcast youtube rss mash-ups affiliate marketing When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London – June, 21st 2007
2. Slide 2: Content of Presentation • What is Hitflip? • What is Web 2.0? • What could affiliate marketing 2.0 look like? • Working with content • Working with social networks • New ways of generating revenues • Key trends 2
3. Slide 3: Hitflip is Europe’s Largest Trading P2P Community for Swapping Media Products Look & Feel • Nearly 200'000 registered users • More than 9'000 affiliates • Since June 2005 • Online: de, at, uk (since 2007) • Coming: com, ch, nl 3
4. Slide 4: Network Effects and the Absence of Variable Costs Make the Business Model Very Attractive Business Model Select Flips are credited media Send media Give away upon flips + • Hitflip guarantee request pay 79p • Automated flip system • Fast and fun • „Long Tail“ Media arrives Offer media for by mail trade 4
5. Slide 5: Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Value Proposition Convenient: Simply choose and offer the media products you want and have. Safe: The Hitflip Legal: Physical guarantee makes products are traded, transactions 100% safe. which belong to the users. Value for money: Flexible: Different 79p per received product. types of media products No subscription, no can be traded amongst commitment, no late fees. each other. Fair: The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). 5
6. Slide 6: Web 2.0 Websites are Proliferating and Changing the Web As We Used to Know It Characteristics of Web 2.0 Websites According to Tim O'Reilly web 2.0 websites have these characteristics: 1. They improve by getting more active users 2. They integrate data from different sources, including their own users 3. They open their data to other websites, allowing mashups (API) 4. They make people get together and let them create an online identity 5. Make use of modern technologies for creating great user interfaces 6
7. Slide 7: Commercial Break Do you want to help us? Wanted in Cologne: • PHP5 Programmer • Intern Business Development • Intern Marketing www.hitflip.co.uk/jobs.html jobs@hitflip.co.uk 7
8. Slide 8: Use Video Content to Brand Yourself and Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Video Content 1. Get content • from merchant • create own viral videos • regular specific podcasts 2. Adapt content • Include affiliate links • add in audio comment • combine videos (something funny followed by ads) 3. Spread content • Platforms like youtube • iTunes • own website 8
9. Slide 9: Work with Picture Content to Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Picture Content 1. Get content • create own • buy • combine existing under new perspective 2. Adapt content • Include affiliate links 3. Spread content • Platforms like flickr • News websites like digg e.g. via a blog • own website 9
10. Slide 10: Create Constantly Fresh Content With Low Maintenance from RSS Feeds Affiliate Marketing 2.0 Using RSS Feeds 1. Get content • RSS is good because automatically updated content • Can be provided by merchant or affiliate network 2. Adapt content • If “only” regular links convert into affiliate links • Select from broader “streams” under certain criteria to make more relevant • Combine multiple existing RSS feeds 3. Spread content • Create custom tabs for NetVibes, Pageflakes and iGoogle to reach a larger audience • Include in profiles in social networks 10
11. Slide 11: Be Social and Market to Your Friends in Social Networks, e.g. myspace Affiliate Marketing 2.0 in Social Networks 1. Reach audience • Get potential for attention / Collect friends / Build relationships • Think about multiple profiles for multiple purposes • Probably: Profiles for specific products (like bands) so other community members can show what they are fans of 2. Monetise attention • Write blog with occasional affiliate links • Add pictures (see previous) • Post in guestbooks with occasional affiliate links 11
12. Slide 12: Affiliates Can Use Social Networks to Promote Their Own Sites or Even Market Directly Examples of Affiliate Use of Social Networks 1. Reach audience • MicroBlogging 2. Monetise attention • Multi-channel marketing possible: text message, RSS feed, e-mail • Pull instead of push: users wanted to sign up for your news 1. Reach audience • Promoting your blog or other projects 2. Utilise attention • Learn what your readers like • Create an avid readership 12
13. Slide 13: Most Web 2.0 Services Can Be Great for Affiliate Marketing With a Little Creativity and Effort Ideas How to Use Web 2.0 Applications for Affiliate Marketing • Wikis (specific / focused) – build base yourself, e.g free with pbwiki.com – let the swarm help you • Social bookmarking – Include affiliate links at delicious • Social news – fascinating stories including affiliate links at digg, reddit etc. • Build own social network – Easy with services like ning.com – Better than PPC because you have the audience for more than one transaction • Virtual worlds / 3D social networks – Build a specific shop including affiliate links in Second Life
14. Slide 14: Completely New Models for Revenue Generation are Evolving in Web 2.0 Examples of Affiliate Marketing Style Web 2.0 Services • Aggregation of merchants • Disaggregating products • Re-aggregation in “MeShops” (like aStore) • Application: e.g. shop where all products are blue • “manual” ad for one specific product • Ads for stuff you would talk about any way • Affiliate Widgets • Like Adsense but with products • Context-sensitive product ads • “MiniMalls” including price comparison & search • User stays with publisher 14
15. Slide 15: Embrace the New Models and Technologies Web 2.0 for Affiliates Key Trends • Multiple reuse of valuable What defines web content 2.0 is partly valid • Social media and networks for affiliate have attention, traffic and marketing 2.0 thereby revenue opportunities 1. improve by getting • Publisher – but without own more active users website 2. integrate data from • Creative approaches pay off different sources • SEO benefits from SMO 3. make people get • Earn several times from the together same people (in contrast to PPC) 15
16. Slide 16: Voucher for CJ University-Attendees Interested in joining Hitflip? Click here! ;-) Just sign up and put „CJU“ as voucher code during the sign-up process for receiving three flips and 79p credit! Voucher code valid until 01.08.2008 16
17. Slide 17: Thank You for Your Attention Andre Alpar Hitflip Media Trading GmbH Gürzenichstr. 7 50667 Köln Germany T: +49.221.272.40.11 andre@hitflip.de http://www.hitflip.co.uk 17