When Web 2.0 Meets Affiliate Marketing Andre Alpar – CJU EU- London – June, 21st 2007 web 2.0 social media youtube technology digg long tail community rss tagging affiliate marketing ajax networks api labs blogs mash-ups twitter myspace podcast hitflip blogs

Content of Presentation What is Hitflip? What is Web 2.0? What could affiliate marketing 2.0 look like? Working with content Working with social networks New ways of generating revenues Key trends

What is Hitflip?

What is Web 2.0?

What could affiliate marketing 2.0 look like?

Working with content

Working with social networks

New ways of generating revenues

Key trends

Hitflip is Europe’s Largest Trading P2P Community for Swapping Media Products Look & Feel Nearly 200'000 registered users More than 9'000 affiliates Since June 2005 Online: de, at, uk (since 2007) Coming: com, ch, nl

Nearly 200'000 registered users

More than 9'000 affiliates

Since June 2005

Online: de, at, uk (since 2007)

Coming: com, ch, nl

Network Effects and the Absence of Variable Costs Make the Business Model Very Attractive Hitflip guarantee Automated flip system Fast and fun „ Long Tail“ Select media Give away flips + pay 79p Media arrives by mail Offer media for trade Send media upon request Flips are credited Business Model

Hitflip guarantee

Automated flip system

Fast and fun

„ Long Tail“

Hitflip is Convenient, Safe, Value for Money, Fair, Flexible, and Legal for Its Members Convenient: Simply choose and offer the media products you want and have. Fair: The different value of the media products are reflected in their flip prices. Sender has no incentive to rip off (ebay, amazon). Legal: Physical products are traded, which belong to the users. Safe: The Hitflip guarantee makes transactions 100% safe. Flexible: Different types of media products can be traded amongst each other. Value for money: 79p per received product. No subscription, no commitment, no late fees. Value Proposition

Web 2.0 Websites are Proliferating and Changing the Web As We Used to Know It According to Tim O'Reilly web 2.0 websites have these characteristics: 1. They improve by getting more active users 2. They integrate data from different sources, including their own users 3. They open their data to other websites, allowing mashups (API) 4. They make people get together and let them create an online identity 5. Make use of modern technologies for creating great user interfaces Characteristics of Web 2.0 Websites

According to Tim O'Reilly web 2.0 websites have these characteristics:

1. They improve by getting more active users

2. They integrate data from different sources, including their own users

3. They open their data to other websites, allowing mashups (API)

4. They make people get together and let them create an online identity

5. Make use of modern technologies for creating great user interfaces

Commercial Break Do you want to help us? Wanted in Cologne: PHP5 Programmer Intern Business Development Intern Marketing www.hitflip.co.uk/jobs.html [email_address]

Do you want to help us?

Wanted in Cologne:

PHP5 Programmer

Intern Business Development

Intern Marketing

www.hitflip.co.uk/jobs.html

[email_address]

Use Video Content to Brand Yourself and Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Video Content Get content from merchant create own viral videos regular specific podcasts Adapt content Include affiliate links add in audio comment combine videos (something funny followed by ads) Spread content Platforms like youtube iTunes own website

Get content

from merchant

create own viral videos

regular specific podcasts

Adapt content

Include affiliate links

add in audio comment

combine videos (something funny followed by ads)

Spread content

Platforms like youtube

iTunes

own website

Work with Picture Content to Create Traffic to Monetise Via Affiliate Marketing Affiliate marketing 2.0 with Picture Content Get content create own buy combine existing under new perspective Adapt content Include affiliate links Spread content Platforms like flickr News websites like digg e.g. via a blog own website

Get content

create own

buy

combine existing under new perspective

Adapt content

Include affiliate links

Spread content

Platforms like flickr

News websites like digg e.g. via a blog

own website

Create Constantly Fresh Content With Low Maintenance from RSS Feeds Affiliate Marketing 2.0 Using RSS Feeds Get content RSS is good because automatically updated content Can be provided by merchant or affiliate network Adapt content If “only” regular links convert into affiliate links Select from broader “streams” under certain criteria to make more relevant Combine multiple existing RSS feeds Spread content Create custom tabs for NetVibes, Pageflakes and iGoogle to reach a larger audience Include in profiles in social networks

Get content

RSS is good because automatically updated content

Can be provided by merchant or affiliate network

Adapt content

If “only” regular links convert into affiliate links

Select from broader “streams” under certain criteria to make more relevant

Combine multiple existing RSS feeds

Spread content

Create custom tabs for NetVibes, Pageflakes and iGoogle to reach a larger audience

Include in profiles in social networks

Be Social and Market to Your Friends in Social Networks, e.g. myspace Reach audience Get potential for attention / Collect friends / Build relationships Think about multiple profiles for multiple purposes Probably: Profiles for specific products (like bands) so other community members can show what they are fans of Monetise attention Write blog with occasional affiliate links Add pictures (see previous) Post in guestbooks with occasional affiliate links Affiliate Marketing 2.0 in Social Networks

Reach audience

Get potential for attention / Collect friends / Build relationships

Think about multiple profiles for multiple purposes

Probably: Profiles for specific products (like bands) so other community members can show what they are fans of

Monetise attention

Write blog with occasional affiliate links

Add pictures (see previous)

Post in guestbooks with occasional affiliate links

Affiliates Can Use Social Networks to Promote Their Own Sites or Even Market Directly Examples of Affiliate Use of Social Networks Reach audience Promoting your blog or other projects Utilise attention Learn what your readers like Create an avid readership Reach audience MicroBlogging Monetise attention Multi-channel marketing possible: text message, RSS feed, e-mail Pull instead of push: users wanted to sign up for your news

Reach audience

Promoting your blog or other projects

Utilise attention

Learn what your readers like

Create an avid readership

Reach audience

MicroBlogging

Monetise attention

Multi-channel marketing possible: text message, RSS feed, e-mail

Pull instead of push: users wanted to sign up for your news

Most Web 2.0 Services Can Be Great for Affiliate Marketing With a Little Creativity and Effort Wikis (specific / focused) build base yourself, e.g free with pbwiki.com let the swarm help you Social bookmarking Include affiliate links at delicious Social news fascinating stories including affiliate links at digg, reddit etc. Build own social network Easy with services like ning.com Better than PPC because you have the audience for more than one transaction Virtual worlds / 3D social networks Build a specific shop including affiliate links in Second Life Ideas How to Use Web 2.0 Applications for Affiliate Marketing

Wikis (specific / focused)

build base yourself, e.g free with pbwiki.com

let the swarm help you

Social bookmarking

Include affiliate links at delicious

Social news

fascinating stories including affiliate links at digg, reddit etc.

Build own social network

Easy with services like ning.com

Better than PPC because you have the audience for more than one transaction

Virtual worlds / 3D social networks

Build a specific shop including affiliate links in Second Life

Completely New Models for Revenue Generation are Evolving in Web 2.0 Aggregation of merchants Disaggregating products Re-aggregation in “MeShops” (like aStore) Application: e.g. shop where all products are blue Examples of Affiliate Marketing Style Web 2.0 Services “ manual” ad for one specific product Ads for stuff you would talk about any way Affiliate Widgets Like Adsense but with products Context-sensitive product ads “ MiniMalls” including price comparison & search User stays with publisher

Aggregation of merchants

Disaggregating products

Re-aggregation in “MeShops” (like aStore)

Application: e.g. shop where all products are blue

“ manual” ad for one specific product

Ads for stuff you would talk about any way

Affiliate Widgets

Like Adsense but with products

Context-sensitive product ads

“ MiniMalls” including price comparison & search

User stays with publisher

Embrace the New Models and Technologies What defines web 2.0 is partly valid for affiliate marketing 2.0 Web 2.0 for Affiliates Key Trends Multiple reuse of valuable content S ocial media and networks have attention, traffic and thereby revenue opportunities P ublisher – but without own website Creative approaches pay off SEO benefits from SMO Earn several times from the same people (in contrast to PPC) improve by getting more active users integrate data from different sources make people get together

Multiple reuse of valuable content

S ocial media and networks have attention, traffic and thereby revenue opportunities

P ublisher – but without own website

Creative approaches pay off

SEO benefits from SMO

Earn several times from the same people (in contrast to PPC)

improve by getting more active users

integrate data from different sources

make people get together

Interested in joining Hitflip? Click here! ;-) Just sign up and put „CJU“ as voucher code during the sign-up process for receiving three flips and 79p credit! Voucher code valid until 01.08.2008 Voucher for CJ University-Attendees

Interested in joining Hitflip?

Click here! ;-)

Just sign up and put „CJU“ as voucher code during the sign-up process for receiving three flips and 79p credit!

Voucher code valid until 01.08.2008

Thank You for Your Attention Andre Alpar Hitflip Media Trading GmbH Gürzenichstr. 7 50667 Köln Germany T: +49.221.272.40.11 [email_address] http://www.hitflip.co.uk

Andre Alpar

Hitflip Media Trading GmbH

Gürzenichstr. 7

50667 Köln

Germany

T: +49.221.272.40.11

[email_address]

http://www.hitflip.co.uk