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Climate Change Forum 2009 | Energy Efficiency Lifestyle : Hitachi in U.S.A.

Climate Change Forum 2009 | Energy Efficiency Lifestyle : Hitachi in U.S.A.



Kateri Callahan, President, Alliance to Save Energy, presents four major ingredients of energy efficient lifestyle at climate change forum 2009.

Kateri Callahan, President, Alliance to Save Energy, presents four major ingredients of energy efficient lifestyle at climate change forum 2009.



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    Climate Change Forum 2009 | Energy Efficiency Lifestyle : Hitachi in U.S.A. Climate Change Forum 2009 | Energy Efficiency Lifestyle : Hitachi in U.S.A. Presentation Transcript

    • The Energy Efficiency Lifestyle: Four Major IngredientsKateri Callahan, President, Alliance to Save Energy Hitachi Climate Change Forum Washington, D.C. Thursday, March 5, 2009
    • OverviewA Few Words About the AllianceEnergy Efficiency: The World’s Greatest ResourceDriving Energy Efficiency: Four Pillars - Prices Matter: High Energy Costs = Savings - Building Energy Efficiency Codes and Standards: Moving inefficient construction and products out of the market - Consumer and Student Education & Awareness: Transforming Markets, Green Collar Training - Good Public Policies: The Cornerstone of an Energy- Efficient SocietyOur Energy Future
    • What is theAlliance to Save Energy?Mission: To promote energy efficiencyworldwide to achieve ahealthier economy, a cleanerenvironment, and greaterenergy security.The Alliance is… Staffed by 50+ professionals 31 years of experience inpolicy, research, education,communications, technologydeployment and markettransformation
    • Alliance Directors: Bi-PartisanElected Officials & Industry Leaders Guided by a 37-Member, elected Board of Directors Leaders of environmental, consumer, and trade associations; state and local policy makers; corporate executivesSenator Mark Jim Rogers, CEO Bi-partisan, bi-cameral Honorary Vice ChairsPryor (D-Ark.) Duke Energy
    • Forging Alliances: Business,Government & Public InterestsSponsorship and participation of more than 150 organizationsInvolvement by businesses in all economic sectorsHeadquartered in Washington, D.C. with operations in several USstates, Eastern Europe, South Africa, Mexico, and India
    • Why Energy Efficiency? Poweringthe U.S. Economy for 30 Years
    • Prices Matter: Global EconomicImpacts of Energy Use Source: McKinsey Global Institute
    • Prices Matter: EE = Cheap, Quick“First Response” to Climate
    • The Challenge? MarketDistortionsPrincipal Agent or “Split Incentives” - Home builder versus buyer - Utility versus customerTransaction Costs - Lack of information on life-cycle cost for products and/or paybacks for upgradesLack of Investment in RD&D and EE ProgramsPublic Policies EssentialConsumer Education & Outreach Essential
    • Energy Prices Matter:Consumer Behavior
    • Prices Matter: High Costs =Behavior Modification
    • Building Energy Codes &Appliance & Equipment Standards Transform Markets - Eliminates availability of inefficient products and construction - Makes energy efficiency part of the package – consumers don’t have to think about it - Building Codes “Lock In” Savings for Decades
    • Driving Efficiency through Codesand Standards…..Federal Legislation Pending - Would Drive 30% Improvement in Residential and Commercial EE Codes by 2010; 50% by 20202009 Model Energy Code for Homes: IECCImproves Efficiency by approximately 13% over2006 - EECC Sought 30% ImprovementASHRAE Goal (Commercial) is a 30% Improvementin Efficiency in the 2010 Code Cycle
    • Light Bulb StandardU.S. set performance standards for general servicelight bulbs, starting in 2012-201425-30% savings: will phase out traditionalincandescent bulbsSecond standard in 2020 must achieve roughly 65%savingsMost significant appliance standard ever adopted - Will reduce CO2 by 100 Mt/yr. by 2020 - Will save $13 billion annually
    • Mobilizing Our Best“Weapon”: Consumers The foundation is there:– According to EnergyPulse 2008, 88.2% of surveyed consumers report a positive association with the term ‘energy efficiency’ Consumer Education & Outreach is the way forward: – Innovative campaigns emphasizing energy-efficient lifestyles – Focus on “pocketbook” and personal/family benefits
    • Consumer Campaignsat the AllianceSuper Powers Energy HogEPA, NYSERDA, Alliance DOE, Ad Council, Alliance, StatesNationwide TV & Radio All Media Outlets(ABC, CBS, CNN) Web, Collateral MaterialsConsumer WebsitePowerful $avings P&G ColdWater CampaignDOE & Alliance Partnership P&G, AllianceAll Media Outlets All Media Outlets & WebThe Power is In Your HandsIndustry, DOE, EPA, Alliance Eureka $mart HouseAll Media Outlets, Web & Energy-Efficiency ChallengeCollateral NBC Universal, Industry, DOE, Alliance On Air, Web–Home Makeover Contest
    • The Drive $marter Challenge(www.drivesmarterchallenge.org) Billboard advertising Interactive Website Extensive media coverage Celebrity support Government support Corporate support Driving & Car Maintenance Tip cards
    • Driving Energy Efficiency ThroughEducation: Green Schools Program Creating powerful advocates for energy efficiency Tomorrow: Students are the energy users, citizens of tomorrow -- they can gain deep understanding of energy/environment link Today: Students can advocate for energy efficiency to their parents, schools and communities, and conduct credible research
    • But Citizens Want Help… “Who Are You Going to Call…? .....The Government!”
    • A History of Policy Progress(Slowly but Surely!) Energy Policy Act of 2005 will by 2020: - Reduce U.S. energy use by 2% - Reduce electricity demand by 4% - Reduce oil use by 0% - Reduce CO2 emissions by 3% Energy Independence and Security Act of 2007 will by 2020 (2030): - Reduce U.S. energy use by 4% (7%) - Reduce electricity demand by 4% (5%) - Reduce oil use by 5% (10%) - Reduce CO2 emissions by 5% (9%)Estimates from ACEEE, ASE
    • On the Horizon… …More Energy Efficiency?
    • President Obama:Energy Efficiency Advocate– Reduce electricity use 15% by 2020– Net-zero energy buildings by 2030– Overhaul federal appliance standards– By 2014, reduce energy use in new federal buildings 45%; 25% in existing federal buildings– Flip incentives for utilities– Invest in a “smart grid”– Weatherize 1 million homes/year– Investment incentives for “livable cities”
    • The First Step: American Recovery& Reinvestment Act 2009 75 ~ $ on i Bill ntial e Pot E E for
    • ARRA: Big on EE$20 billion for EE :•$5 billion for the Weatherization Assistance Program, which will go a long way inmeeting President Obama’s goal of weatherizing one million homes per year whilecreating an estimated 32,000 jobs in the auditing and retrofitting industries;•$4.5 billion to make 75 percent of federal buildings more energy efficient;•$3.1 billion for the State Energy Program (SEP), which delivers important energyefficiency services and innovations in every state; the language contains incentivesfor states to adopt utility regulatory reform and stronger building energy codes; thisprogram has the needed infrastructure to quickly absorb the new funding andcreate new jobs;•$300 million for state matching grants for rebates to consumers who purchasehigher-tier energy-efficient appliances;•$3.2 billion for Energy Efficiency and Conservation Block Grants (EECBG) that willallow state and local governments to aggressively implement energy efficiencyprograms;•$400 million of the EECBG funds to be awarded on a competitive basis; and•More than $8 billion for state and local government investments in publictransportation.
    • Market Transformation:Federal Tax IncentivesNew Homes Builder tax credit - up to $2,000 if 50% more efficient compared to 2003 IECC code; $1,000 for an Energy Star manufactured home. (Through December 31, 2009)Existing Homes Homeowner tax credit – 30% of cost of installing building envelope components consistent with IECC 2000; capped at $1500. (Through December 31, 2010)Commercial Buildings Deduction up to $1.80/sq.ft. for buildings designed to use 50% less energy than ASHRAE-90.1 (Through 2013)Public Buildings: Assignable deduction!
    • RE & EE: Key Ingredients toClimate Change Legislation
    • The Future is Ours to Invent!Near-Term Promise: - The U.S. Economy is Re-built on Development and Deployment of Clean Energy and TechnologiesMid-Term Promise: - Energy Efficiency is the “First Tool” in the Arsenal for Fighting Climate ChangeLong-term Reality?: - U.S. Becomes the Most Energy Efficient Economy in the World
    • Planning Committee:Organized by an International Steering CommitteeMarc Bitzer Lena Ek Andreas Schierenbeck Nobuo Tanaka Jean-Pascal Tricoire Claude TurmesEVP, Whirlpool Corp. MEP (Sweden) CEO, Building Automation, Executive Director, President and CEO, MEP (Luxembourg)President, Whirlpool Europe Siemens International Energy Agency Schneider ElectricEvent Format:Exposition Hall: Business, Government and Other Exhibits from around the world4 Plenary Sessions: Top business and environmental leaders engage with all conference attendees24 Executive Dialogue Sessions: 90-minute concurrent sessions organized into 4 end use tracks featuring leading global voices selected by an international committee of experts and peersNetworking Events: Many exciting events where business and pleasure are mixedSponsors:
    • Thank you! For More Information…. Kateri Callahan President Alliance to Save Energy 1850 M Street, NW Washington, D.C. 20036 kcallahan@ase.org www.ase.org 202.857.0666